A quality contact list is the foundation of successful marketing automation campaigns.
It allows you to precisely target your audience, personalize your messages, measure the performance of your actions, automate interactions with your prospects and customers, nurture your leads and strengthen loyalty to your brand.
By targeting the right audience, you increase the chances of success of your campaigns and optimize your return on investment (ROI).
Also, by personalizing your messages, you create more relevant and engaging communications, which strengthens the relationship with your prospects.
Likewise, with clear and precise measurements of your performance, you can identify what is working and what is not, and thus refine your marketing strategies.
You can therefore better support your leads in their journey until they are ready to buy.
In summary, a quality contact list is an essential asset for any marketer who wants to land more qualified meetings and convert more.
How will you create your contact list?
This interface in Magileads allows you to create your contact list from 10 options . You can choose the ones that best fit your resources and strategies.
1 – Quick search
This feature allows the import of sales navigator contacts without the need for a sales navigator account. This allows you to enrich your existing database or create a new one from the data collected. This option is perfect for saving even more time , while reducing your costs.
2 – Google Maps
As you might have guessed, Google Maps not only allows you to find your way, but also to identify prospects. Even more, through Magileads , this Google feature allows you to enrich your prospect data, plan prospecting routes , personalize your approach and track the results of your efforts.
3 – Magileads database
Magileads database which includes more than 20 million qualified prospects . You can refine it based on criteria such as contact functions, sector of activity, location and workforce…
If you have a Sales Navigator account, this tab allows you to extract contacts from a Sales Navigator search. It is designed to save you time and give you access to a larger number of prospects . You can then target your leads with better precision.
This window allows you to identify new opportunities and target strategic accounts. You can thus better manage your ABM strategy , which remains an effective way to improve the results of a B2B marketing campaign. ,
4 – People on LinkedIn
Extracting contacts from LinkedIn searches offers many benefits for B2B marketing campaigns. This allows access to a more extensive professional network , with precise targeting of prospects and enormous time savings.
5 – LinkedIn Post Likers
This helps identify qualified prospects, precisely target marketing efforts, increase engagement, generate leads, improve organic reach, and acquire data to grow your brand awareness .
6 – LinkedIn Post Commenters
Similarly, extracting data from LinkedIn Post Commentators makes it possible to build better visibility and collect relevant data. Indeed, this approach gives you access to the contacts of prospects with a high level of engagement , helps you to understand their needs and therefore to refine your strategy to build better relations with them.
7 – LinkedIn job editors
This feature helps identify key decision makers, target growing businesses, generate high-quality leads , strengthen mutually beneficial relationships, understand market trends, and build brand awareness.
8 – LinkedIn Connections
This makes it possible to identify qualified prospects, to target precisely marketing efforts, to increase engagement, to generate leads, to improve organic scope, to acquire precious data , to develop the notoriety of your brand and to expand its professional network .
9 – Manual import
Quite naturally, Magileads allows you to import your data from an existing spreadsheet (xlsx, csv, etc.) and map the columns.
You can also simply copy and paste your existing list directly here:
10 – Empty list
This option allows you to design a campaign by postponing list creation until later.
How to refine a contact list in Magileads?
In the end, all you need is a few clicks to develop a targeted prospecting list. All you have to do is refine and enrich it. You can also do this regularly, as your campaign unfolds. This also allows you to adjust your approach based on the reports provided by Magileads . To do this, you have different options available:
List refinement and enrichment are essential processes for improving the relevance of your marketing campaigns and increasing your return on investment (ROI). Here are a few tips :
1 – Clean and segment your list
Remove invalid or inactive email addresses. This will help you avoid bounces and improve your deliverability.
Segment your list based on demographics, interests or behaviors. This will allow you to target your messages more precisely and get better results.
2 – Enrich your list with additional data
Add information about your contacts' interests, behaviors, and preferences. This will allow you to create more precise segments and personalize your messages.
Use the data enrichment option to fill in missing information. It is used to enrich your list with data from public and private sources.
3 – Keep your list up to date
Delete contacts that are no longer active. This will help keep your list clean and improve your deliverability.
4 – Use registration forms to collect additional data
Use progressive forms to collect additional information over time. This will help you avoid overwhelming your contacts with too many questions at once.
5 – Set up behavioral triggers
You can then send personalized messages to your contacts based on their actions.
For example, you can send a welcome email to a new contact or a follow-up email to a contact who abandoned their shopping cart.
