good sales strategy in place . To do this, you must go through the following 5 phases of prospecting.
Know exactly where you are going
To successfully carry out your prospecting campaign, you must first of all define your objectives . You need to be as specific as possible. Don’t just say “we need to make more sales this season” . Set a clearer goal like “to increase sales by 65% in the next quarter” . This will also help motivate your teams .
In order to better evaluate the evolution of your business, it is important that you specify the deadline you impose on yourself to achieve them: one month, one quarter, etc. Stay realistic and factual while being ambitious. You will need to set goals that you can achieve with challenge. Be careful of the risk of putting a little too much pressure on the members of your team and ultimately obtaining the opposite effect from what you wanted.
Additionally, when setting goals, choose a fairly short time frame so that you don't lose sight of them. For example, you can think by week, by month or by quarter.
Target your prospects accurately
To quickly achieve your goal, you must target your prospects well. Even more, you need to study them , rate them based on the interest they have shown in your product or service, etc. This will save you valuable time. Plus, you're less likely to miss opportunities.
In this regard, you can use tools like Magileads. The platform allows you to score potential customers via a tailor-made marketing automation program. You can then focus on qualified prospects and quickly increase your sales productivity .
The Magileads solution allows you to score prospects based on their age, their behavior, their needs and their different characteristics. Enough to allow you to not only sort your targets, but also to adapt your approach according to their profile.
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Seduce your prospects
To attract potential customers , ban standard messages and approaches. You must base yourself on the profile of the prospects and their needs to be able to adopt the best speech. It is no longer a question of simply presenting your products and services. Overt sales intentions no longer work. You must emphasize the benefits of your services for the prospect by referring to their pain and suffering.
Based on the information Magileads provides you, you can set up a tailor-made prospecting program .
Follow the progress of your prospecting campaign
You must also monitor the progress of your prospecting campaign , until the conversion of your prospects. Here are some questions you should ask yourself:
- What are the new needs of my targets?
- What tools are needed to carry out my prospecting?
- What are the best channels to use?
You will need to analyze the impacts of each approach on your targets and in achieving your objectives. Use a tailor-made tool to make this process easier. Depending on the evolution of your campaign, you must be able to adapt.
Learn to adapt to changes
You should be able to switch from one channel to another easily . In addition, you must be able to adapt to new market requirements, more precisely to the new expectations of your prospects.
Magileads' omnichannel tool allows you to adapt to the changing behaviors of your prospects. Thanks to a better knowledge of your targets, you will be able to convince them better . You can use an email campaign , SMS/VMS or via networks to better attract them.
This ability to adapt increases your chances of converting high-scoring prospects .
