The 10 best email marketing tools for prospecting in 2025

The 10 best email marketing tools for prospecting in 2025, Prospecting email sending tool

Email marketing plays a crucial role in modern prospecting. It allows businesses to reach new customers and generate leads. In 2024, email marketing tools evolved to offer advanced features and better integration. You can achieve a return on investment of up to €32 for every euro spent . Magileads stands out as the best prospecting email tool thanks to its multichannel capabilities. This guide will help you choose the tool best suited to your needs to maximize your results.

Criteria for selecting email marketing tools for a prospecting email campaign

Ease of use

When choosing an email marketing tool, ease of use should be a priority. An intuitive user interface allows you to navigate easily and run your campaigns without any hassle. For example, Mailchimp is known for its user-friendly interface that simplifies email creation and management.

User interface

A well-designed user interface helps you save time. It should be clear and organized, with easily accessible options. You should be able to create campaigns, manage contact lists, and analyze results without difficulty.

Integration with other tools

Integration with other tools is essential to maximizing the effectiveness of your campaigns. You can connect your email marketing tool to CRM platforms, analytics tools, or social networks. This allows you to centralize your data and improve the coordination of your marketing efforts.

Advanced features

Advanced features are what distinguish modern email marketing tools. They offer automation and personalization capabilities that increase the effectiveness of your campaigns.

Automation

Automation allows you to plan and execute campaigns without constant manual intervention. You can set up automated sends based on user behavior, such as sign-ups or purchases. Magileads , Sarbacane , and Mailchimp offer robust automation options that simplify campaign management.

Customization

Personalization improves recipient engagement. You can tailor email content based on user preferences and behavior. This increases open and click-through rates because messages are more relevant to each recipient.

Why is ease of use crucial for campaign effectiveness?

1. Time and Productivity Savings:
An intuitive interface saves valuable time by eliminating technical barriers. For example, the drag-and-drop editor allows anyone to create an engaging email without needing coding skills. This speeds up campaign creation and improves marketing team productivity.

2. Reducing Human Error:
A clear and well-designed interface helps minimize common mistakes, such as forgetting a link or sending the wrong version of the email. Simplified campaign management, like that offered by tools such as Mailchimp or ActiveTrail , ensures consistent quality in your emails and improves the coherence of the messages you send to your prospects.

3. Accelerated Learning Curve:
The learning curve for an intuitive email marketing tool is significantly shorter. For example, a user can start creating professional emails from their very first use, without needing extensive training, allowing for rapid adoption of the tool by the entire team. Interfaces like those of Brevo or Magileads are ideal for marketing teams with diverse profiles (even non-technical ones) who want to focus on campaign effectiveness.

Cost and value for money of prospecting email marketing tools

Cost is a key factor when choosing an email marketing tool. You need to assess the value for money to ensure the tool meets your needs without exceeding your budget.

Pricing models

Email marketing tools offer different pricing models. Some charge per email sent, others per contact. You should choose a model that matches your sending volume and budget.

Free vs. paid options

Many tools offer free versions with limited features. These options may be suitable for small businesses or beginners. However, paid versions generally offer advanced features and enhanced customer support. Magileads , for example, stands out with its ability to build a global B2B contact database, its multichannel capabilities, and its integrated CRM, making it a smart choice for those seeking a comprehensive and effective tool.

List of the 10 best tools for sending cold mailing prospecting emails

Tool 1: Magileads Free Plan with AI

Magileads stands out as the best email prospecting tool thanks to its multichannel capabilities and integration with all prospecting tools, such as a dynamic global database, ABM, LinkedIn scraping, and Google Maps. You can automate your campaigns via email, SMS, LinkedIn, and even retargeting ads. This platform offers a complete solution for managing your leads effectively.

Main features

• Access to a rich database of LinkedIn contacts.

• Content automation and real-time lead analysis.

• Integration of CRM software for centralized management.

• Accessibility of files for all relevant employees.

Advantages and disadvantages

• Advantages : Omnichannel solution, advanced automation, integration of all prospecting tools and a CRM.

• Disadvantages : May require a short adjustment period for new users.

Tool 2: ActiveTrail Free Plan

ActiveTrail is a robust alternative, ideal for businesses seeking a multichannel solution with advanced marketing automation. Its powerful email editor and attractive pricing make it a smart choice.

Main features

• Intuitive "drag and drop" interface for easy use.

• Deliverability rate close to 100%.

• Personalized and responsive support.

Advantages and disadvantages

• Advantages : Ease of use, high deliverability rate, responsive customer support.

• Disadvantages : Some advanced features may require a paid subscription.

Tool 3: Free Brevo Plan (Sendinblue Emails)

Brevo , formerly known as Sendinblue , is renowned for its versatility. It offers a wide range of features tailored to various prospecting needs.

Main features

• Campaign automation and advanced segmentation.

• Easy integration with other marketing tools.

• Advanced customization options.

Advantages and disadvantages

• Advantages : Versatility, easy integration, advanced customization.

• Disadvantages : Can be complex for beginners without prior experience.

Zendesk Free Plan

Zendesk: stands out in the field of email marketing. This prospecting email tool is designed to improve engagement through unique features.

Main features

• Advanced personalization : Zendesk allows you to personalize each email with dynamic images and embedded videos.

• Automation of sequences : You can create automated email sequences to follow up with your prospects effectively.

• Performance tracking : The tool offers detailed analyses to evaluate the effectiveness of your campaigns.

Advantages and disadvantages

• Advantages : Innovative personalization, sequence automation, in-depth analysis.

• Disadvantages : May require a learning curve to master all features.

Tool 5: Free Sarbacane Email Plan

Sarbacane is recognized as a comprehensive prospecting tool . It offers a wide range of features to optimize your email campaigns.

Main features

• Intuitive editor : Create attractive emails without technical skills thanks to an easy-to-use editor.

• Advanced automation : Plan and execute automated campaigns based on user behavior.

• CRM Integration : Connect Sarbacane to your CRM for centralized contact management.

Advantages and disadvantages

• Advantages : User-friendly interface, powerful automation, CRM integration.

• Disadvantages : Some advanced features may require a paid subscription.

Tool 6: MailChimp Free Plan Cold email

MailChimp is one of the most popular email marketing tools. It is particularly valued for its ability to convert visitors into customers.

Main features

• User-friendly interface : MailChimp offers a simple interface that makes campaign creation and management easy.

• Advanced segmentation : Segment your contact lists to send targeted messages.

• Detailed reports : Access comprehensive reports to analyze the performance of your campaigns.

Advantages and disadvantages

• Advantages : Ease of use, effective segmentation, detailed reports.

• Disadvantages : Advanced features can be expensive for small businesses.

Tool 7: ActiveCampaign Free Plan

ActiveCampaign is a prospecting email tool that stands out for its advanced automation and personalization features. It is ideal for businesses looking to optimize their marketing campaigns.

Main features

• Advanced automation : Configure automated email sequences based on user behavior.

• Precise segmentation : Target your audiences with personalized messages.

• CRM integration : Easily connect with other tools for centralized management.

Advantages and disadvantages

• Advantages : Powerful automation, efficient segmentation, seamless integration.

• Disadvantages : May be complex for novice users.

Tool 8: Free Benchmark Email Plan

Benchmark Email offers a simple and effective solution for email campaigns. It is particularly suited to small and medium-sized businesses.

Main features

• Intuitive interface : Easily create campaigns with a drag-and-drop editor.

• Detailed reports : Analyze the performance of your emails with comprehensive statistics.

• Personalization options : Tailor your messages for each segment of your audience.

Advantages and disadvantages

• Advantages : Ease of use, detailed reports, flexible customization.

• Disadvantages : Limited functionality for large companies.

Tool 9: Mailjet Free Plan

Mailjet is a prospecting email sending tool known for its flexibility and real-time collaboration capabilities.

Main features

• Real-time collaboration : Work as a team on your campaigns with integrated collaboration tools.

• Powerful API : Easily integrate Mailjet with your existing systems.

• Advanced personalization : Create dynamic emails tailored to each recipient.

Advantages and disadvantages

• Advantages : Efficient collaboration, API integration, advanced customization.

• Disadvantages : May require technical skills to maximize its potential.

Tool 10: GetResponse Free Plan

GetResponse is a email tool that stands out for its versatility and advanced features . It is ideal for businesses looking to optimize their marketing campaigns with powerful and intuitive tools .

Main features

• Campaign automation : Set up automated email sequences to interact with your prospects effectively.

• Integrated webinars : Host webinars directly from the platform to engage your audience.

• Landing page builder : Create attractive landing pages to convert your visitors into customers.

• Advanced segmentation : Target your contacts with personalized messages based on their behavior and preferences.

Advantages and disadvantages

• Benefits :

  • campaign automation

  • Easy integration with other marketing tools.

  • Intuitive creation tools for landing pages and webinars.

• Disadvantages :

  • May be complex for novice users.

  • Some advanced features require a paid subscription.

GetResponse offers a complete solution for email prospecting, but Magileads remains the best choice thanks to its multi-channel capability, allowing you to automate prospecting processes via email, SMS, LinkedIn and retargeting Ads.

Comparison of cold emailing tools

Comparison Table – Cold Email Tool

To help you choose the email marketing tool best suited to your needs, here is a comparison table of the features and prices of the different tools presented.

Features

1. Magileads : Offers the most complete multichannel solution with automated campaigns via email, SMS, LinkedIn, and retargeting ads. CRM integration and real-time lead analysis.

2. ActiveTrail : Offers a powerful email editor, advanced marketing automation, and personalized support.

3. Brevo (Sendinblue) : Versatile with campaign automation, advanced segmentation and easy integration with other tools.

4. Zendesk : Specializing in email marketing with advanced personalization and sequence automation.

5. Sarbacane : A complete tool with chat, marketing automation, SMS marketing, and landing page creation. Offers advanced features such as A/B testing and predictive sending.

6. MailChimp : Known for its ease of use , advanced segmentation, and detailed reports.

7. ActiveCampaign : Advanced automation, precise segmentation and CRM integration.

8. Benchmark Email : Intuitive interface with flexible customization and detailed reports.

9. Mailjet : Real-time collaboration, powerful API and advanced customization.

10. GetResponse : Campaign automation, integrated webinars and landing page builder.

Pricing

• Magileads : Offers "All-inclusive" pricing options

• ActiveTrail : Attractive prices with some features requiring a paid subscription.

• Brevo (Sendinblue) : Offers free and paid options depending on the features.

• Zendesk : Pricing based on advanced customization features.

• Sarbacane : Various pricing models with advanced paid options.

• MailChimp : Free for basic features, but advanced options can be expensive.

• ActiveCampaign : Pricing based on automation and personalization features.

• Benchmark Email : Pricing tailored to small and medium-sized businesses.

• Mailjet : Flexible pricing with options for large businesses.

• GetResponse : Offers paid subscriptions for advanced features.

Scores and ratings

Ease of use

1. MailChimp : Known for its user-friendly interface and ease of use .

2. Benchmark Email : Offers an intuitive interface with a drag-and-drop editor.

3. ActiveTrail : Easy to use thanks to its intuitive "drag and drop" interface.

4. Sarbacane : Intuitive interface with extensive support to optimize use.

Customer satisfaction

• Magileads : Appreciated for its multi-channel capability and efficiency in lead management.

• ActiveTrail : Users praise its high deliverability rate and responsive customer support.

• Brevo (Sendinblue) : Customers appreciate its versatility and easy integration.

• Zendesk : Users value its innovative personalization and in-depth analytics.

• Sarbacane : Highly regarded for its advanced features and customized support.

In conclusion, Magileads stands out as the best prospecting email tool thanks to its multi-channel capability, offering a complete solution to maximize your prospecting results.

Comparison of tools: Summary table of features

Conclusion: Magileads, the complete email prospecting tool to maximize your results

In 2024, Magileads remains the optimal choice for businesses looking to automate and personalize their prospecting campaigns across multiple channels. Thanks to its multichannel approach, integrated CRM, and advanced analytics capabilities, Magileads surpasses its competitors in managing and optimizing prospecting campaigns.

Practical advice :

• For small businesses : Choose a simple and affordable tool like Magileads or Benchmark Email to effectively manage your campaigns.

• For large companies : Opt for more comprehensive and multi-channel tools like Magileads or ActiveCampaign , which offer great flexibility and centralized lead management.

In summary, email marketing remains a cornerstone of prospecting. Choose the tool that best suits your specific needs and remember to test different solutions before making your final decision. This will maximize your chances of success.

Recommendations and tips – The best tools for emails

Choose the tool that suits your needs

Choosing the right email marketing tool depends on the size of your business and your specific goals. Here are some tips to guide you.

For small businesses

1. Simplicity and cost : Opt for an easy-to-use tool with good value for money. Benchmark Email and Brevo offer intuitive interfaces and free options that are perfectly suited to small businesses.

2. Essential features : Ensure the tool offers the necessary basic features, such as customization and simple automation. This will allow you to manage your campaigns effectively without unnecessary complexity.

For large companies

1. Advanced features : Large companies benefit from tools like ActiveCampaign and Magileads . These platforms offer advanced segmentation and automation options, ideal for large-scale campaigns.

2. CRM Integration : Choose a tool like Magileads that integrates easily with your CRM. This will allow you to track the customer journey seamlessly and optimize your marketing strategies.

Tips for optimizing usage

To get the most out of your email marketing tool, follow these recommendations.

Best practices

• Personalization : Tailor your messages to each segment of your audience. Use available data to make your emails more relevant and engaging.

• Automation : Set up automation scenarios to interact with your prospects at the right time. Mailjet and Magileads offer effective solutions for automating your campaigns.

• Performance analysis : Regularly evaluate the results of your campaigns. Use detailed reports to adjust your strategies and improve your conversion rates.

Mistakes to avoid

• Sending too many emails : Avoid overwhelming your contacts with frequent messages. This can lead to unsubscribes and damage your reputation.

• Ignoring A/B testing : Don't underestimate the importance of A/B testing. It helps you identify what works best for your audience and optimize your campaigns.

In conclusion, choosing the right email marketing tool and using it effectively can transform your prospecting efforts. Magileads stands out as the best choice thanks to its multichannel capabilities, allowing you to automate and personalize your campaigns to maximize your results.

In summary, choosing the right email marketing tool is crucial for optimizing your prospecting campaigns. Each tool offers unique advantages, but Magileads stands out for its multichannel capabilities, allowing you to automate your processes via email, SMS, LinkedIn, and retargeting ads.

Testing several options will help you identify the one that best meets your specific needs. Don't hesitate to explore these tools to maximize your results and improve your marketing strategy.

See also for a good prospecting email

Essential tips for successful B2B prospecting

B2B approach via email or LinkedIn

Comprehensive Business Prospecting Handbook 2024

Tips for Automated Prospecting with Magileads

The 15 Sales Tools for a Transformed Strategy