Sales prospecting is a laborious and time-consuming task . Yet, it is essential for any business that wants to succeed. Indeed, to increase your revenue, you must sell more and therefore prospect more .
The problem is that you probably have a very busy schedule. Therefore, you need to prioritize your tasks as efficiently as possible. To do this, you need to delegate certain processes, or better yet, automate them .
The era of marketing automation
Automating the sales prospecting has long been a goal for many salespeople, but the concept remains largely unexplored .
Thanks to recent technological advances, particularly in artificial intelligence, companies can now automate their sales prospecting . With the right tools and techniques , marketers now have the opportunity to focus more on strategic aspects , freeing themselves from basic and repetitive tasks such as sending emails, navigating between different platforms to target, engage, or communicate with prospects, and so on.
Today, it's possible to target, score, and generate qualified leads regularly and automatically. Automation allows you to both save time and increase the likelihood of converting leads into customers .
Let's put an end to these misconceptions!
Contrary to what one might think, it is possible to automate prospecting while maintaining a human touch . You can:
- personalized messages to everyone who visits your profile
- Send each prospect a personalized message when they subscribe to your newsletter or contact form.
- automatically track each prospect on their next visit to your site or profile; etc.
Marketing automation can be a powerful growth driver for your business. However, it's not a magic bullet. The experience of your marketers, the choice of tools, and their configuration are all factors to consider to avoid missing opportunities.
Use social media to your advantage!
People have shown engagement and interest in your brand. They know your company, your products, and your services. However, they might not be able to find you online. Therefore, you need to make the effort to attract their attention .
Well, that's where social media comes in!
Instead of directly contacting a prospect and asking if they are interested in your products or services, you can use social media to generate more traffic to them and draw their attention to a product or service.
Social media has become so popular that it is widely used by businesses worldwide. The fact is, they can reach potential customers easily and effectively. Businesses can build relationships with prospects or customers using social media strategies . More specifically, this can be done through:
- the publication of high value-added content,
- advertisements or publicity on social media ,
- coaching programs, etc.
Using these inbound marketing techniques , you obtain a prospect list. You need this to successfully carry out your outbound marketing, retargeting, and ABM campaigns.
Why use marketing automation software?
While automating prospecting certainly saves valuable time and generates more profit, the process required to implement the system can also consume your teams' time and energy .
But today, you can automate your sales prospecting by using marketing automation software like the Magileads platform .
With this tool, you can design your own strategy and run an marketing campaign from start to finish . The platform allows you to target and score your prospects , import their contacts, send them personalized messages, and more.
The advantages of automating your prospecting with Magileads
By choosing the Magileads solution , you will have several advantages:
- Your teams benefit from a constant flow of prospects (more than 2,000 new prospects contacted per month on average).
- Your number of appointments will increase on average by 30 %.
- Each of your salespeople will save an average of 2 hours per day , because they will only receive qualified leads.
- You are recording a 25% increase in your sales productivity compared to the average.
The complete and innovative solution allows you to easily automate all your prospecting via email, LinkedIn, SMS, VMS, and retargeting ads .
