Lead generation in B2B has become a true battleground. With so much noise in the digital space, it's increasingly difficult to stand out, even with an exceptional product or service. You've probably experienced this frustration: knowing you have something valuable to offer, yet being unable to capture the attention of decision-makers. So the question is, how can you truly break through and reach those decision-makers?
Adapt or disappear?
In an environment where the rules of the game are constantly changing, it's imperative to adapt your prospecting strategy . Mass campaigns based on generic lists are becoming obsolete. Email service providers are strengthening their measures to prevent mass mailings, meaning those who continue to use these methods risk being quickly sidelined. However, cold outreach isn't dead. It has simply evolved. And to remain competitive, you must evolve with it.
The secret tactic for B2B lead generation
The key to outperforming your competitors lies in a smart, targeted approach. Many believe that more effort is needed to achieve better results. We believe it's about working smarter, not harder. Here's the secret: scrape relevant data from Google Maps and combine it with personalized video prospecting . It's not just about data collection; it's about integrating that data into visually compelling content that truly captures your prospects' attention.
Most people stop at data extraction, but the real power lies in the synergy between scraped data and visually engaging content. If you want to increase your appointments, keep reading to discover the elements and tools you'll need to execute this simple yet powerful approach.
The power of segmentation
A key element of this strategy is segmenting your prospect lists. It's crucial to create targeted campaigns using a common denominator. Today, many send thousands of emails to generic lists because they don't know how to obtain accurate data about their prospects.
By using Google Maps as a source, you can do the exact opposite. You'll find relevant data, build a targeted campaign , and send personalized emails to each of your prospects.
The best part? Few people know about this method, which puts you among the top 5% of prospecting leaders . This approach is a goldmine for anyone willing to put in a little extra effort compared to the competition, and the investment is minimal.
The gold mine: Google Maps searches
Many people turn to LinkedIn or use platforms like Apollo to find data on their prospects. However, few use Google Maps, which is regularly updated data . By scraping this platform, you can obtain valuable information about local businesses such as beauty salons, plumbers, restaurants, and more in a specific geographic area within minutes.
Choose your target
First, choose your target audience and location. For example: beauty clinics in Paris.
The scraping tool: Magileads
For extracting relevant data, we recommend Magileads . It's designed to simplify and optimize lead generation by allowing you to efficiently scrape data from Google Maps. Here's why Magileads stands out:
- Efficiency and speed : Magileads allows you to scrape contact information directly from Google Maps search results, including emails, phone numbers, and much more.
- Ease of use : With an intuitive interface, Magileads makes the scraping process accessible even to users without advanced technical skills.
- Precise segmentation : Magileads helps you segment your leads precisely based on geographic and sectoral criteria, allowing you to create hyper-targeted campaigns.
By extracting the data directly from Google Maps, you can obtain all this information in a CSV file, ready to be used for your campaigns.
Discover how to quickly generate B2B leads in Magileads
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Magileads is prospecting automation software that lets you easily manage all the complex aspects of your marketing processes.
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