Do you spend many hours researching and manually managing leads on LinkedIn? Despite all your efforts, the results are not there? Maybe it's time for you to change your method. Automating your LinkedIn prospecting would allow you to save more time while generating more leads . In this article, we explain how to go about it, concretely.
Automation: what is it and how does it work?
As a reminder, automation is a technique consisting of entrusting repetitive and time-consuming tasks (but not negligible within your company) to IT tools . The goal: to automate these tasks in order to allow you to concentrate on other, more important missions such as personalizing your messages or optimizing your content ...
This technique can perfectly be used as part of LinkedIn prospecting . No more hours spent on the platform searching for profiles and sending your messages one by one. You manage your prospecting from the interface of your automation tool. All you have to do is schedule campaigns.
Good reasons to automate your LinkedIn prospecting
Manual prospecting on LinkedIn can take up a lot of your time. If this energy spent is associated with poor results, discouragement can quickly set in! However, it is a vicious circle. The more your motivation wanes, the less likely you are to perform.
Automating your tasks can be the solution to relieve you. By using it, you quickly divide your prospecting time on the network. Once you have adopted the right tool, all you have to do is set up scenarios . Everything else (responding to messages, following up, etc.) is done automatically. This then allows you to generate a stream of qualified leads while you do other things .
Automation to increase the relevance of your prospecting messages
If you send dozens of messages per day, it's normal that you don't always have the courage to personalize your exchanges. Copying and pasting the same template for all your prospects can be very tempting!
However, in terms of prospecting, personalizing your messages is the crux of the matter. Certainly, thanks to automation, you will have more time to devote to this task. But your automation tools also allow you to do it effortlessly. Inserting variables such as the recipient's last name, first name or company into your prospecting emails increases your chances of attracting their attention. This configuration can be done in just a few minutes.
An automation tool also allows you to target your campaigns based on behavioral data . Thanks to a lead scoring , you know the level of engagement of your prospects in real time. This allows you to know what information is useful to send to them. You greatly reduce the risk of sending them content that does not interest them. And therefore to be blacklisted by the latter.
3 steps to follow to effectively automate your LinkedIn prospecting
Automating your LinkedIn prospecting starts with identifying prospects. For this, you need a reliable database. With the Magileads tool , you have access to 20 million BtoB contacts updated daily. All you have to do is segment this database according to relevant criteria such as the sector of activity or the position sought to find your prospects.
Once you have acquired your base, you must create your content and your scenario . As a reminder, it's about creating sequences that follow one another until your prospects become new customers. For example: start by sending an invitation followed by an automatic thank you message (if the prospect accepts the invitation) then a more detailed proposal to be sent a few days later.
In short, to prospect effectively in an automated way on LinkedIn, you will need:
- Have a good database,
- Qualify your prospects,
- Set up scenarios.
You can do all this using the tools available on Magileads . We offer both a dynamic BtoB database , an intelligent marketing automation tool and relevant reporting tools . You can use it to automate, test and optimize your Linkedin prospecting campaigns , but not only that. Our omnichannel platform allows you to also invest in other prospecting channels such as emails, SMS or VMS.
