How to conduct effective competitive intelligence?
Discover the key steps and practical tips for setting up effective and technical competitive intelligence to collect information.
Lead generation: definition and importance
Lead generation is a strategic process aimed at identifying and attracting potential customers interested in a company's products or services. This process involves collecting contact information and demographic data about these prospects. Lead generation methods include digital marketing, and…
Here's how to write prospecting messages on LinkedIn
Here are the best practices, illustrated by concrete examples, that guarantee the effectiveness of your sales prospecting on LinkedIn.
SIMAC: Create your persuasive sales pitch in 5 steps
To sell your product or service effectively, you need to create a persuasive sales pitch. To do this, use SIMAC.
Twitter's direct message cards for chatting with your business via bots
Twitter's Direct Message Cards: Twitter (NYSE:TWTR) recently announced the launch of a new feature called "Direct Message Card"
The cross-channel/omnichannel approach: a lever in marketing strategy
With the cross-channel/omnichannel approach in digital marketing, companies have had to develop new tools
