Which prospecting channels should you combine for your persona?
You must choose your prospecting channels carefully based on your persona if you want to optimize your marketing efforts.
Use Artificial Intelligence (AI) as a catalyst for your email marketing
Discover how Artificial Intelligence (AI) can catalyze the impacts of your marketing processes in the Magileads application.
Optimize your prospect management with powerful software
Commercial prospecting is a crucial activity for companies aimed at expanding their customers. The choice of a suitable prospecting tool is huge to achieve this goal. The market offers a variety of solutions, including prospects management software and marketing automation platforms. Selection ...
Lead workshop: master the generation of leads
The LEAD B2B workshop is an essential process for companies operating in an inter -company context
5 B2B news to know absolutely in 2025
Discover the 5 most significant trends and statistics in B2B marketing for 2023. You might be surprised!
Commercial prospecting: software guaranteeing its effectiveness
In the dynamic world of sales, sales prospecting software is crucial to developing strong customer relationships.
Bounce rate: tips for improvers
Discover the strategies to transform your site into an attractive and engaging platform to maximize visitor interaction.
How to use the Facebook prospecting tool
The Facebook commercial prospecting tool is a marketing feature allowing companies to identify and attract new potential customers. This platform uses user demographic and behavioral data to precisely target relevant audiences. Companies can create personalized advertising campaigns, share suitable content and interact ...
3 price fixing strategies to launch its activity
It is not always easy for fixing a product or service. Here are techniques that will help you see more clearly.
Applications of the AI (Artificial Intelligence) revolution in modern marketing
Discover the applications of the AI (Artificial Intelligence) revolution in modern marketing to refine your strategies and processes.
How to sustainably generate leads with inbound marketing?
Inbound marketing is a business strategy that involves attracting prospects to you and your business using different means.
The advantages of the B2B commercial prospecting tool
A B2B commercial prospecting tool is a software solution designed to facilitate the research and acquisition of new customers in the inter -company sector. These tools offer various features to optimize the prospecting process, in particular the identification and qualification of prospects, management of interactions, monitoring of opportunities, etc.
11 essential techniques for generating qualified leads
These 11 outbound marketing techniques are always effective for generating leads. They always guarantee you good results.
Leads generation-What is it?
The generation of B2B leads, or business to business, is a strategic process aimed at identifying and attracting potential prospects within other companies. These prospects are entities or individuals who have demonstrated an interest in the products or services of a company. The main objective of the generation ...
10 Companies That Reached Greatness Using Prospecting Automation
Here are 10 companies that have achieved success by applying a good sales prospecting automation strategy.
B2B lead generation with Google Ads
The generation of B2B leads is an essential process for companies seeking to develop their professional customers. This approach is to identify and attract qualified prospects likely to become customers. Google Ads turns out to be a particularly effective tool for the generation of B2B leads, offering capacities…
How can marketing automation help Smarketing?
How can Smarketing help improve your marketing automation performance and your B2B conversion results?
Transform LinkedIn into a lead generation engine for your business
Discover the techniques to transform LinkedIn into a real lead generation engine for your B2B business.
Strategy to improve online customer acquisition
A customer acquisition strategy focuses on the benefits your product will provide to your prospects.
Smarketing: an essential strategy for coordinating your sales and marketing
The term smarketing comes from the contraction of two terms: “sales” and marketing. Combination between salespeople and marketers.
Optimize your commercial monitoring with prospecting software
A commercial prospecting tool is specialized software designed to optimize the process of acquiring new customers. These tools offer a range of essential features for sales and marketing teams, in particular: 1. Contact management: centralization and organization of information on prospects and customers. 2.…
Lead Generation: How to Attract More Potential Customers
Leads generation is an essential process in marketing and sales. It consists in identifying and attracting potential prospects for a business. A lead is defined as an individual or an organization that has expressed interest in the products or services offered. This process involves ...
Instagram's role in digital marketing of a company in 2025
Being one of the most famous social networks in the world, Instagram is one of the most effective instruments in digital marketing
How to generate qualified leads thanks to the purchase
The generation of B2B leads is an essential process for business development of companies. Leads are potential contacts that have expressed interest in a company's offers. In the B2B context, the acquisition of leads is a fundamental strategy to feed the sales pipeline and identify ...
Automobile lead management: optimization and monitoring
In the automotive sector, the generation of automobile leads is a crucial process to identify and attract potential customers
