Prospecting

Commercial prospecting is an essential approach
to find new customers and fuel the growth of a business

All
Outreach
Prospecting
Content strategy
Leads
Cold Email
3 price fixing strategies to launch its activity
  • Prospecting

3 price fixing strategies to launch its activity

It is not always easy for fixing a product or service. Here are techniques that will help you see more clearly.
How to sustainably generate leads with inbound marketing?
  • Prospecting

How to sustainably generate leads with inbound marketing?

Inbound marketing is a business strategy that involves attracting prospects to you and your business using different means.
how marketing automation can help with smarketing
  • Prospecting

How can marketing automation help Smarketing?

How can Smarketing help improve your marketing automation performance and your B2B conversion results?
Customer acquisition
  • Prospecting

Strategy to improve online customer acquisition

A customer acquisition strategy focuses on the benefits your product will provide to your prospects.
Smarketing: an essential strategy for coordinating your sales and marketing
  • Prospecting

Smarketing: an essential strategy for coordinating your sales and marketing

The term smarketing comes from the contraction of two terms: “sales” and marketing. Combination between salespeople and marketers.
The 7 best ways to develop a B2B content marketing strategy
  • Cross canal - omnichannel , leads , prospecting , content strategy

The 7 best ways to develop a B2B content marketing strategy

Before you start creating content, you need to understand these seven essential elements of a B2B content marketing strategy.
Discover the benefits of digital storytelling in digital marketing.
  • Prospecting

Digital narration: what advantages for your company in 2025?

Digital storytelling, also called storytelling, is an effective marketing method. Find out why.
Direct marketing: what are the advantages and disadvantages?
  • Prospecting

Direct marketing: what are the advantages and disadvantages? 

Direct marketing has its advantages and disadvantages. You need to know them well to refine your business strategy.
Marketing automation beginner's guide
  • Prospecting

Marketing automation beginner's guide

Marketing automation is essential to help promote your business. Here is a beginner's guide to Marketing Automation
Lead nurturing: what is it?
  • Prospecting

Lead nurturing: what is it?

Lead nurturing: an essential marketing strategy that aims to maintain and develop relationships with prospects through various channels.
segmentation technique to better target your prospects and optimize your results
  • Prospecting

Segmentation: the technique to better target your prospects and optimize your results

Impossible to optimize the results of your marketing efforts without personalizing your approaches, and therefore without a good segmentation strategy.
Develop your Web marketing strategy using the CMS
  • Cold Email , CRM / PRM , Cross Canal - Omnichannel , Leads , Prospecting , Content Strategy

Develop your Web marketing strategy using the CMS

Find out how you can develop your web marketing strategy using the CMS. Practical advice and actionable techniques.
How to Write Email Subject Lines That Always Work
  • Cold Email , E-mail , prospecting

How to Write Email Subject Lines That Always Work

Learn how to write effective email subject lines to boost your open rates. Discover key strategies and real-world examples for success. How to Write Email Subject Lines That Always Work
A man creating a website.
  • Prospecting

The tree structure: a fundamental step in website creation

The tree structure is essential to have an overall vision of the website. Here are some details to better understand.
How to optimize the visibility of your business
  • Prospecting

How to optimize the visibility of your business in 2025? Revolutionary strategies for an immediate impact!)

Do you want to maximize the visibility of your business in 2025? Details that could also help you improve its visibility.
what is nudge marketing
  • Prospecting

What is nudge marketing?

To help you boost your sales, it would be interesting to focus on nudge marketing. Discover the secret of this technique in this article.
Digital Marketing
  • Prospecting

5 essential tools for effective Digital Marketing

In digital marketing, knowledge of the field and mastery of different tools intended for this environment are essential.
Integrate content curation into your web marketing strategy
  • Prospecting

Integrate content curation into your web marketing strategy

As part of a web marketing strategy, it enriches the information offering while strengthening the authority and visibility of a brand.
Email prospecting: how to get more feedback?
  • Prospecting

Email prospecting: how to get more feedback?

Explore key strategies to optimize your email prospecting campaigns and maximize your return rates.
Marketing automation: how to set up a workflow? 
  • Prospecting

Marketing automation: how to set up a workflow? 

Discover 5 examples of effective wokflow and how to implement them in a marketing automation strategy.
A hand holding a smartphone in front of a computer.
  • Prospecting

Mobile marketing: perfect and instant targeting

Mobile marketing is a very effective digital marketing strategy aimed at users of mobile devices.
Google Ads logo
  • Leads , prospecting , social networks

GOOGLE Ads: How to create an advertising campaign?

Google Ads allows you to promote your products and services when Internet users search for relevant keywords.
A woman working on e-commerce and digital marketing.
  • Cold Email , Cross Canal - Omnichannel , Leads , Prospecting

3 challenges for e-commerce and digital marketing in 2025

3 challenges of e-commerce and digital marketing that you can transform into opportunities in 2025 to gain advance.
  • Leads , prospecting

13 Ways to Find Customers for Your Business
how to develop strategic planning
  • Prospecting

How to develop strategic planning

The strategic planning process can be of great use within a business. Here's what you need to know!

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our free 2025 playbook on
multi-channel prospecting

  • Proven methods (from targeting to nurturing).
  • Mistakes That Sabotage Your Campaigns (And How to Avoid Them)
  • Checklists to structure your sequences from A to Z.
  • A backlog of experiments that are easy to launch today.