Prospecting

Commercial prospecting is an essential approach
to find new customers and fuel the growth of a business

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Outreach
Prospecting
Content strategy
Leads
Cold Email
What is a benchmark?
  • Prospecting

What is a benchmark in marketing?

Benchmarking is an essential tool for any company seeking to assess its performance and identify opportunities for improvement.
Why and how to develop an influencer marketing strategy?
  • Prospecting , Social Media , Content Strategy

Why and how to develop an influencer marketing strategy?

Influencer marketing takes the idea of ​​a celebrity endorsement, and integrates it into a modern content-driven marketing campaign.
Commercial prospecting: software guarantees its effectiveness
  • Prospecting

Commercial prospecting: software guaranteeing its effectiveness

In the dynamic world of sales, sales prospecting software is crucial for developing strong customer relationships.
Bounce rate: tips for improvers
  • Prospecting

Bounce rate: tips for improvers

Discover strategies to transform your site into an attractive and engaging platform to maximize visitor interaction.
3 price fixing strategies to launch its activity
  • Prospecting

3 price fixing strategies to launch its activity

Setting a price for a product or service isn't always easy. Here are some techniques to help you gain a clearer understanding.
How to sustainably generate leads with inbound marketing?
  • Prospecting

How to sustainably generate leads with inbound marketing?

Inbound marketing is a business strategy that involves attracting prospects to you and your company using various means.
how marketing automation can help with smarketing
  • Prospecting

How can marketing automation help Smarketing?

How can Smarketing help improve your B2B marketing automation performance and conversion results?
Customer acquisition
  • Prospecting

Strategy to improve online customer acquisition

A customer acquisition strategy emphasizes the benefits your product will provide to your prospects.
Smarketing: an essential strategy for coordinating your sales and marketing
  • Prospecting

Smarketing: an essential strategy for coordinating your sales and marketing

The term smarketing comes from the contraction of two words: "sales" and marketing. A combination of salespeople and marketers.
The 7 best ways to develop a B2B content marketing strategy
  • Cross canal - omnichannel , leads , prospecting , content strategy

The 7 best ways to develop a B2B content marketing strategy

Before you start creating content, you need to understand these seven essential elements of a B2B content marketing strategy.
Discover the benefits of digital storytelling in digital marketing.
  • Prospecting

Digital narration: what advantages for your company in 2025?

Digital storytelling, also called storytelling, is an effective marketing method. Find out why.
Direct marketing: what are the advantages and disadvantages?
  • Prospecting

Direct marketing: what are the advantages and disadvantages? 

Direct marketing has its advantages and disadvantages. You need to know them well to refine your business strategy.
Marketing automation beginner's guide
  • Prospecting

Marketing automation beginner's guide

Marketing automation is essential to help promote your business. Here is a beginner's guide to Marketing Automation
Lead nurturing: what is it?
  • Prospecting

Lead nurturing: what is it?

Lead nurturing: an essential marketing strategy that aims to maintain and develop relationships with prospects through various channels.
Segmentation: the technique to better target your prospects and optimize your results
  • Prospecting

Segmentation: the technique to better target your prospects and optimize your results

It is impossible to optimize the results of your marketing efforts without personalizing your approaches, and therefore without a good segmentation strategy.
Develop your Web marketing strategy using the CMS
  • Cold Email , CRM / PRM , Cross Canal - Omnichannel , Leads , Prospecting , Content Strategy

Develop your Web marketing strategy using the CMS

Find out how you can develop your web marketing strategy using the CMS. Practical advice and actionable techniques.
How to Write Email Subject Lines That Always Work
  • Cold email , Email , Prospecting

How to Write Email Subject Lines That Always Work

Learn how to write effective email subject lines to boost your open rates. Discover key strategies and concrete examples for success. How to Write Email Subject Lines That Always Work
A man creating a website.
  • Prospecting

The tree structure: a fundamental step in website creation

The site map is essential for having a comprehensive view of the website. Here are some details to help you understand it better.
How to optimize the visibility of your business
  • Prospecting

How to optimize the visibility of your business in 2025? Revolutionary strategies for an immediate impact!)

Do you want to maximize your company's visibility in 2025? Details that could also help you improve its visibility.
What is nudge marketing?
  • Prospecting

What is nudge marketing?

To help you boost your sales, it would be beneficial to focus on nudge marketing. Discover the secret of this technique in this article.
Digital Marketing
  • Prospecting

5 essential tools for effective Digital Marketing

In digital marketing, knowledge of the field and mastery of various tools designed for this environment are essential.
Integrating content curation into your web marketing strategy
  • Prospecting

Integrating content curation into your web marketing strategy

As part of a web marketing strategy, it helps to enrich the information offering while strengthening the authority and visibility of a brand.
Email prospecting: how to get more feedback?
  • Prospecting

Email prospecting: how to get more feedback?

Explore key strategies to optimize your email prospecting campaigns and maximize your return rates.
Marketing automation: how to set up a workflow? 
  • Prospecting

Marketing automation: how to set up a workflow? 

Discover 5 examples of effective workflows and how to implement them in a marketing automation strategy.
A hand holding a smartphone in front of a computer.
  • Prospecting

Mobile marketing: perfect and instant targeting

Mobile marketing is a highly effective digital marketing strategy aimed at users of mobile devices.
Nicolas, co-founder of Magileads

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our free 2025 playbook on
multi-channel prospecting

  • Proven methods (from targeting to nurturing).
  • Mistakes That Sabotage Your Campaigns (And How to Avoid Them)
  • Checklists to structure your sequences from A to Z.
  • A backlog of experiments that are easy to launch today.