The 10 major innovations in BtoB prospecting
Discover the 10 major innovations in BtoB prospecting, including automation, AI, Big Data and more, to optimize your strategies and increase your leads.
5 Signs You Need a PRM (Prospect Relationship Management)
Are you still hesitant about setting up a PRM? Discover 5 signs that your business needs to take the next step!
Automating Lead Generation: A Complete Guide
Automated lead generation is a process that uses advanced technologies to identify and attract qualified prospects. This system relies on the use of digital tools and platforms that automate the collection, sorting, and qualification of potential contacts. The main advantages of this approach are efficiency…
Interview Questions for B2B Lead Generation
In the field of B2B lead generation, interviews with prospects play a fundamental role. These interviews allow you to gather essential information about the needs and challenges of the target companies. The questions asked during these interviews must be carefully crafted to: 1. Identify…
Focus your customer acquisition strategy on social networks
Techniques for finding clients have changed since the advent of social media. Here's how to do it now.
Bank marketing and new technologies
The banking marketing sector is not left behind in the face of the advent of digital technology. Here are the new challenges!
Here's how to create an ultra-refined prospecting list tailored to your industry
Follow these steps to create a highly refined sales prospect list that will allow you to optimize your conversion rate.
Leading Me Up: How to Reach New Heights
B2B lead generation is a fundamental process in business-to-business marketing. It involves identifying and attracting potential prospects for an organization's products or services. This approach is crucial in the B2B sector, where companies target other businesses as customers. The main objective of…
Improve your B2B nurturing strategy
B2B nurturing is a marketing strategy aimed at developing and maintaining long-term relationships with prospects and customers in the business-to-business sector. This approach involves providing targeted and valuable content at each stage of the buyer's journey, guiding prospects toward conversion and fostering loyalty
6 key skills to excel in the B2B sale in 2025
If you wish to excel in the B2B sale increase your turnover in 2025, you must develop these 6 key skills of a good seller.
B2b lead agency: Maximize your sales with an effective strategy
A B2B lead generation agency is a company specializing in identifying and qualifying potential prospects for businesses operating in the B2B sector. These agencies use various marketing strategies and prospecting techniques to attract the attention of business decision-makers and encourage them to take an interest in the products…
How to build an effective conversion funnel for a business?
The sales funnel is an essential element of customer relationship management, in the journey towards real conversion.
How to generate quality leads online
Online lead generation is a marketing strategy aimed at identifying and attracting potential prospects through digital channels. This method involves collecting contact information, such as email addresses or phone numbers, from individuals interested in a company's products or services
Build an ultra-targeted B2B prospecting list using your competitor data
Beat your competitors by targeting their market with these 4 tips to build a prospect list from their data.
The enigma of Dark Social: How to exploit its potential in B2B
The term “Dark Social” refers to online social interactions that occur outside of public channels.
Lead Acquisition: How to Generate Leads Effectively
Lead generation is an essential marketing process that aims to identify and attract potential customers for a business. A lead is defined as an individual or organization that has expressed interest in a company's products or services by voluntarily providing their contact information
The importance of digital sponsorship in promoting a brand
Making your products or services known is a challenge to take on. Digital sponsorship is the most obvious marketing solution.
Emailing strategy: good practices and key figures in 2025
To refine your 2024 marketing campaign, you need to know how your target audience behaves towards emails.
The cost of a qualified lead: how to calculate and optimize it
B2B lead generation is an essential process for companies seeking to expand their customer base in the business-to-business sector. A B2B lead is defined as a person or organization that has expressed interest in a company's products or services and has provided their contact information
Complete guide to Magileads features
Magileads optimizes contact management, marketing campaigns and task automation to transform your prospects into business opportunities.
Improve conversion rates by reducing friction points
Optimizing the customer journey to maximize conversion rates is essential to the success of any business. A crucial aspect of this optimization is identifying and reducing friction points. Friction points are obstacles or moments of hesitation that disrupt the customer journey, leading to…
Take advantage of the AI revolution to better retain your customers
Don't wait to propel your business by using AI as a lever to better retain your customers and improve their experience.
B2B lead generation on LinkedIn
B2B lead generation on LinkedIn is a crucial strategy for businesses looking to expand their professional network and acquire new potential clients. With over 700 million users in more than 200 countries, LinkedIn is the world's largest professional networking platform. This…
How to win over your competitors’ customers?
To position yourself as a leader in your market, you need to know these 7 steps to winning customers from your competitors.
How to manage marketing during the summer holidays? 10 practical tips
Here's what you can do to make the most of your vacation while keeping your business and marketing afloat.
