Lexicon & Glossary of Prospecting

Interview Questions for B2B Lead Generation

In the field of the generation of B2B leads, interviews with prospects play a fundamental role. These interviews make it possible to collect essential information on the needs and challenges of targeted companies. The questions asked during these interviews must be carefully developed to: 1. Identify ...
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Leading Me Up: How to Reach New Heights

The generation of B2B leads is a fundamental process in business marketing to business. It consists in identifying and attracting potential prospects for the products or services of an organization. This approach is crucial in the B2B sector, where companies target other companies as customers. The main objective of ...
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Improve your B2B nurturing strategy

Nurturing B2B is a marketing strategy to develop and maintain lasting relationships with prospects and customers in the inter -company sector. This approach consists in providing targeted and valuing content at each stage of the purchasing course, guiding prospects to conversion and reinforcing loyalty ...
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How to generate quality leads online

The generation of online leads is a marketing strategy to identify and attract potential prospects via digital channels. This method consists in collecting contact information, such as email addresses or telephone numbers, with individuals interested in the products or services of a ...
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B2B lead generation on LinkedIn

The generation of B2B leads on LinkedIn is an essential strategy for companies seeking to develop their professional network and to acquire new potential customers. Linkedin, with more than 700 million users in more than 200 countries, is the largest professional networking platform in the world. This…
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Advantage of a PRM in a customer acquisition platform

New technologies and the democratization of the Internet and in particular social networks have made it possible to innovate the marketing field in a substantial manner. We are currently talking about digital marketing. Today, the web is the most effective platform in the acquisition of new customers. And that Magileads has understood this, and you ...
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B2B Lead Generation Examples: 5 Effective Strategies

The generation of B2B leads (business-to-business) is a strategic process aimed at identifying and attracting qualified prospects for a company. This process involves collecting information on companies or professionals potentially interested in the products or services offered. The B2B leads are contacts of companies that have demonstrated ...
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How to generate a quality lead in 5 simple steps

The generation of leads is an essential process for companies aimed at increasing their customers. Leads are prospects that have expressed interest in the offers of a business. This approach consists in capturing the attention of these individuals and obtaining their contact information for future communications.…
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