The world of marketing is constantly evolving. Various services affect our daily lives, but especially those of competing businesses . Currently, the latest trend is the Virtual Marketing System (VMS Advertisers are using VMS to personalize their relationships with clients and/or prospects . In fact, it's an effective tool for communicating with consumers while avoiding unwelcome interruptions .
What is VMS?
Voice Message Service ( VMS ) is a telecommunications feature that allows a pre-recorded voice message on an answering machine. Without ringing the recipient's mobile phone, the advertiser can directly communicate information about their product or services.
Neocom Multimedia created and patented VMS to allow companies to personalize their communications with their customers . This tool uses bulk sending to save time .
Sending a voicemail to hundreds of potential clients each day allows you to follow up with them without having to call them individually. Their phone won't ring. Yet, they'll see the message along with their other personal messages. This makes the process less disruptive.
How do I perform a VMS deposit?
VMS is very easy to set up. Neocom Multimedia has developed an online platform ( vms-online.fr) for companies that need it.
First, you need to contact Sound Studio . Then, the company imports your mobile phone contacts Xinkang Multimedia provides a phone number with a code so the client can record their message .
The platform also handles fulfillment messages . Technically, the message will be submitted in the same way. Subsequently, the company will send the voicemail to the entire library of "opt-in" mobile numbers (numbers that have agreed to receive messages in advance).
The technical characteristics of a voice message
Each voice message should include the following technical characteristics:
- Message length: The message can be up to 59 seconds . However, it is advisable to record it in less time than this limit. In fact, the shorter the message, the greater its impact on the recipient.
- The audio format of the message: Acceptable formats are WAVE, Microsoft PCM, 16bit, and mono 8000 Hz.
- File size: The file size must be strictly less than or equal to 5 MB .
Online recording solutions are also available to avoid recording problems with audio format and file size.
Advantages of a VMS
Building customer loyalty is becoming increasingly difficult. Businesses need to stand out in their communication. Voicemail Management Systems (VMS) is the solution for capturing customer attention. Indeed, callers who hear their voicemail have the privilege of receiving personalized messages . Furthermore, a voicemail message always sparks curiosity. Messages left on voicemail are heard and have a greater impact.
The VMS supports all business sectors, from very small businesses and banks car dealerships and large retailers . All can communicate with the VMS.
The voicemail service is an innovative solution. It is compatible with all types of mobile phones and all French operators
It allows for savings of up to 50% per direct mail campaign. This reduces the number of paper marketing campaigns
Personalization advantage of voice messages. Voice has its strengths compared to writing. Indeed, it's difficult to convey emotion or identify a specific intonation in a text message . A voice message adds warmth and therefore increases its impact.
VMS is also a cost-effective solution . It's less intrusive than a phone call or SMS, so customers aren't bothered by calls. They don't feel pressured, as they can send SMS messages whenever they want. They're more focused and receptive to the message they receive when they choose to listen.
What is the difference between VMS and SMS?
Voice messages are more engaging than text messages . Voice has persuasive power, and this is the key to conveying information. Listening to a voice message attracts far more attention than a text message. Furthermore, the customer will hear it as soon as they are available.
When a customer receives a text message asking them to call back a number, they will almost always suspect it's a scam . They might be afraid to dial the number, and the company won't be able to convert that potential customer .
However, the power of VMS goes much further. In fact, the purpose of VMS is not simply to transcribe SMS messages into speech. Its purpose is to convey more information than a standard SMS while maintaining the customer's attention. In this regard, a VMS can handle up to approximately 120 words , or between 800 and 1000 characters. It is therefore more suitable, as an SMS is limited to 160 characters .
Marketing departments love novelty and originality. They primarily seek to stand out while offering a good return on investment to their clients . To this end, Néocom Multimedia VMS technology available to them . Indeed, this service has a very positive impact. Listening rates can increase by up to 100 %, as everyone hears their voicemail messages converting prospects into customers .
