Have you ever felt overwhelmed by data coming from different channels (apps, website, customer service requests, emails, mobile voice calls, search history, etc.)? Consolidating and updating all this data is virtually impossible without the use of AI.
Powerful tools now exist to personalize customer experiences and ensure better customer loyalty.
Through in-depth analysis of historical and current customer data, AI allows you to make real-time decisions , thus offering a unique and memorable customer experience.
A recent IBM report revealed that 50% of the brands surveyed are already using AI to quickly access information, automate campaigns and optimize interactions with their customers.
But what exactly is AI-based marketing?
But what exactly is AI-based marketing? It's an approach that uses artificial intelligence to make automated decisions based on data analysis and observation of economic trends.
By gathering information about your customers across various channels, you can use machine to continuously improve and anticipate their needs . This allows you to offer personalized product recommendations, shipping information, and other tailored interactions in real time.
It's a fact: AI is booming. The percentage of marketing executives using AI has jumped from 29% in 2018 to 84% by 2025 , according to Salesforce. Furthermore, global investments in AI are expected to exceed $340 billion by the end of 2021 , according to IDC forecasts. In other words, brands are seriously investing in improving customer experience using AI.
So how can we strengthen customer loyalty using AI?
By automating the management of data from multiple channels, you can offer interactions without human intervention. Baidhurya Mani, CEO and founder of SellCoursesOnline, testifies to the power of this automation, which has allowed his brand to focus more on customer experience rather than traditional marketing. The result: increased loyalty through a tailored customer experience .
“I found that 63% of our sales last year came from repeat customers, so we allocated a portion of those sales to focus on customer experience rather than marketing.”
A saving of time and money for eternity
AI also has the power to accurately predict consumer trends by analyzing purchase history, reviews, searches, and much more. Stephen Light, CMO and co-owner of Nolah Mattress, emphasizes that this allows you to identify needs and offer them exactly what they want. This accurate prediction will significantly improve the effectiveness of your marketing campaigns.
“AI technology can save you the immense work of sifting through the history of every existing customer to discover their preferences, meaning you only have to act on the data it provides. A time and money saver for life.”
For her part, Chelsea Cohen, co-founder of SoStocked, emphasizes the importance of segmented email marketing to encourage repeat purchases through personalized post-order journeys.
SEE ALSO: How to improve B2B customer loyalty through newsletters?
A deep understanding of your customers
By intelligently using this technology, you can automatically keep customer data up-to-date , anticipate their needs, and offer relevant and personalized recommendations . Through a consistent, convenient, and tailored experience across all channels, you will create a strong emotional connection with them, thereby strengthening their loyalty and satisfaction.
“AI makes automated personalization more compelling and increases conversion rates. By understanding your customers' buying habits and motivations, you can offer them a more personalized and engaging experience that will encourage them to return to your site again and again.”
Ouriel Lemmel, CEO and founder of Winit
AI also enables a deeper understanding of your customers' preferences and purchasing behaviors. By analyzing demographic and behavioral data , you can offer them unique experiences tailored to their individual needs. Say goodbye to impersonal mass marketing and hello to customized offers that cater to their specific desires.
A promising future for AI in marketing
Today, most marketing are convinced of the importance of AI in improving customer experience. According to a report, 70% of them believe their industry is ready to adopt AI, while 75% predict that AI will play a key role in the future of their brands.
And that's quite understandable, because 57% of marketing managers acknowledge that meeting customer expectations for personalized experiences is their main motivation for adopting AI .
PS: If you want to automate your marketing processes from A to Z, there's Magileads.
Artificial intelligence ( AI) and machine learning are invaluable assets for marketers. When used appropriately, AI can automatically keep data up-to-date without human intervention, predict consumer trends and behaviors, and offer relevant and personalized recommendations to customers . This approach creates a consistent, convenient, and tailored experience across all channels, fostering an emotional connection between the customer and the brand and thus improving customer loyalty
SOURCE: CMSWIRE
