How to Write Email Subject Lines That Always Work
The subject of an email plays a crucial role in the recipient's commitment. Have you noticed that emails with a personalized object obtain a higher opening rate of 50 to 58 %?
As you can Marketing expert Nicolas Arnaud emphasizes the importance of capturing attention from the first glance.
This email subject line is often the first impression you make.
As you can imagine, an eye-catching and relevant object encourages openness and action. The subject line must be concise, relevant and personalized to maximize its impact.
Understand the importance of writing email objects
How to Write Subject Lines That Always Work and Why Subject Lines Are Crucial
The Impact of Email Subject Lines on Open Rate
The subject line of an email plays a crucial role in the success of an email marketing campaign. In fact, it's the first thing the recipient sees in their inbox. An effective subject line immediately captures attention, arouses interest and encourages people to open the email. Conversely, a poorly designed subject line can result in a low open rate or even the message being placed in the spam folder.
Statistics show that up to 47% of recipients decide to open an email based on the subject line alone. This means that even if the email content is exceptional, an unattractive subject line risks sabotaging the entire campaign. A good subject line should be both clear and engaging. It must convey in a few words the essence of the message while arousing the reader's curiosity. For example, the use of action verbs, precise numbers, or even personalization by adding the recipient's first name can considerably increase the opening rate.
Another important factor is the length of the object. Studies show that subject lines with 6-10 words tend to get the best open rates. Beyond that, the object may be truncated, especially on mobile devices, and thus lose its impact.
In short, the email subject line is much more than just a title; it's a strategic lever that directly influences the results of your campaigns. It therefore deserves special attention and must be tested, optimized, and adapted according to your audience to maximize engagement and return on investment.
Write email objects influences the opening rate
Nicolas Arnaud, an acquisition expert at Magileads says that the subject of an email must capture the attention immediately. The object directly influences the opening rate. A well -designed object encourages recipients to click. CRM Magileads offers tools to analyze these rates. We have observed that personalized objects increase the commitment. The Magileads application uses a free CRM to follow these metrics. Nicolas Arnaud recommends testing different objects to optimize the results.
First impression to write email objects
The subject line of an email should create a strong first impression. Nicolas Arnaud emphasizes that the object is generally the first contact with the recipient. An eye-catching object can transform the perception of the message. The acquisition scenario allows you to customize the objects for each segment. Magileads uses this personalization to improve impact. Nicolas Arnaud advises using relevant keywords to strengthen the subject.
Current errors to avoid to write email objects
Write too long email objects
Nicolas Arnaud warns against objects that are too long. The subject line should be concise to avoid confusion. Magileads settings help test different object lengths. It is recommended to limit the subject to 50 characters. Nicolas Arnaud suggests using action verbs to make the object more dynamic. Examples of effective headlines include powerful, direct words.
Write email objects that lack clarity
Nicolas Arnaud insists on the clarity of the object. A blurry object can discourage opening. Free CRMs allow you to analyze the clearest objects. Magileads uses A/B testing to refine the subject line. Nicolas Arnaud suggests avoiding technical or ambiguous terms. Examples of clear headlines include explicit questions or promises.
Write too long email objects
Examples:
- “Discover our exceptional offers on our entire product range for a limited time until the end of next month.”
- “We have an incredible new collection just arriving in stores, don't miss out on discovering it before it sells out.”
Problems: Long email subject lines like these are problematic for several reasons. First, they risk being cut off in inboxes, especially on mobile devices where space is limited. This prevents the recipient from immediately understanding the message, thereby reducing the impact of the subject line. Additionally, a long subject line can seem wordy and discourage opening, as it lacks punch and conciseness.
How to avoid them: To avoid these mistakes, focus on the essence of the message and reduce the number of words. Think about what is really important to the recipient and phrase it concisely. For example, use keywords and eliminate unnecessary details that can be expanded on in the body of the email.
Alternatives:
- “Limited offers: -30% on all our products!”
- “New collection: Discover it before everyone else!”
These objects are shorter, go straight to the point and provoke an immediate reaction.
Objects to write email objects lacking clarity
Examples:
- “Improve your daily life with our solutions.”
- “An opportunity not to be missed.”
Problems: Email subject lines lacking clarity are often too vague and don't offer enough information to entice the reader to open the message. They can be perceived as generic or misleading because they do not clearly define what the recipient can expect when opening the email. This can lead to confusion and ultimately a lower open rate.
Importance of Clarity: Clarity in an email subject line is essential because it allows the recipient to immediately understand the benefit or expected action. A clear object must be precise and transparent about its content. This creates trust and anticipation, two crucial elements for maximizing engagement.
Alternatives:
- “Simplify your daily life: Our best tech solutions.”
- “Receive a 20% discount on your next purchase.”
These objects are more specific and clearly show the benefit or action the reader can expect, making them more effective.
Tips for Making Objects More Impactful
- Use numbers and percentages: Numbers grab attention and add credibility. For example, “Save 50% today only” is more engaging than “Big savings available .
- Adopt an urgent or exclusive tone: Create a sense of urgency or exclusivity to encourage immediate opening, such as “Exclusive offer: Last day to take advantage! ”
- Personalization: Adding the recipient's first name can capture attention, for example: “John, discover our new products before everyone else! ”
- Test different formats: Don’t hesitate to A/B test your subject lines to see what resonates best with your audience. Try different approaches, like questions ( “Ready to save? Here’s how” ) or statements.
In summary, an email subject must be concise, clear and encouraging. By focusing on these aspects, you will significantly increase your chances of improving the opening rate of your emails, and therefore the effectiveness of your campaigns.
Strategies to write Mailefficace objects
Use Relevant Keywords
Effective email objects capture attention immediately. A marketing expert highlights the importance of a short and simple object . The relevant keywords play a crucial role. Mail objects must be adapted to your audience. Email objects that work well often include powerful and direct words.
Adapt to the Target Audience
Each audience has different expectations. Email subject lines should reflect these expectations. For example, for email prospecting, use industry-specific terms. The Magileads app can help segment your audience. Effective segmentation makes it possible to adapt email subject lines. Email subject lines that are personalized increase engagement.
Include Calls to Action
Calls to action encourage opening. An email subject line should encourage immediate action. Action verbs are essential in email subject lines. For example, “Discover our new offer” grabs attention. The Magileads app allows you to test different calls to action. A/B testing helps identify the most effective ones.
Personalization and Relevance
Personalization reinforces the relevance of email subject lines. Email subject lines that include personal elements are more captivating. The Magileads application offers tools to personalize email subjects. Personalization improves commercial prospecting.
Use of first name
Using a first name in the email subject line creates a personal connection. Email subject lines that include a first name increase open rates. For example, “Marie, discover our new products” grabs attention. The Magileads app makes it easy to integrate variables like a first name. This approach makes email subject lines more engaging.
Contextual References
Contextual references add relevance. For example, mentioning a recent event captures interest. Email subject lines that include contextual references are more effective. The Magileads application makes it easy to integrate these references. This strategy improves commercial prospecting.
Customer Experience : “Since using Magileads for your prospecting, my open rates have doubled. Personalized email subject lines make all the difference.”
Well-designed email subject lines transform your email prospecting. Sharing your successes on social media can inspire others. Asking a question in the email subject arouses curiosity. Emails that are too generic often go unnoticed. Adopt these strategies to maximize the impact of your campaigns.
Advanced Tips to Make Mail Subject Lines More Effective
Examples to write email objects that work
Successful case studies to write email objects
Marketing Campaigns
Successful marketing campaigns typically use impactful email subject lines. An example of an effective email subject line might be “Discover how to increase your sales by 30%.” Email subject lines should grab attention immediately. The subject line of an email should also reflect the recipients’ needs. Our CRM allows us to analyze open rates and optimize subject lines. For sales emails , a subject line like “Your solution to boost your sales” works well. Customer case studies show the positive impact of a good email subject line. Customers appreciate subject lines that address their specific needs.
Newsletters
Newsletters should also have compelling subject lines. For example , “The latest SEO trends you shouldn’t miss” grabs attention. The subject line of an email should encourage immediate opening. Our SaaS software offers tools to personalize newsletter subject lines. Personalized subject lines increase reader engagement. An example for a newsletter could be “Marie, discover our exclusive tips.” Case studies show that personalized subject lines increase open rates. Customers appreciate receiving content tailored to their interests.
Analysis of popular models to write email objects
Write models of B2B email objects
B2B email subject lines should be direct and relevant. Examples of provocative email subject lines include “Transform your B2B strategy today.” The subject line of a B2B email should reflect the recipients’ business needs. Our SaaS software Magileads helps segment contact lists for more targeted subject lines. Subject lines that include action verbs encourage opening. Example B2B email subject line: “Optimize your productivity with our solution.” Case studies show that clear and direct subject lines increase engagement.
Write models of B2C email objects
B2C email subject lines should be eye-catching and engaging. Examples of email subject lines with a personal touch work well. Our CRM allows for the integration of personal elements into subject lines. Example of B2C email subject lines : “Discover your exclusive offer, Marie.” Subject lines that arouse curiosity increase open rates . Examples of provocative email subject lines include “Don’t miss our flash sale.” Customers appreciate subject lines that create a sense of urgency.
Customer Experience : “Since using our CRM , writing email subject lines has become more effective. Open rates have increased significantly.”
Well-designed email subject lines transform your marketing campaigns. Our software helps you create impactful and personalized objects. Items that meet recipients’ needs increase engagement. The subject line of an email should always be relevant and catchy.
Writing email objects is crucial to capture the attention of your recipients. Louise Fauchon recommends testing and optimizing your objects regularly to obtain an optimal opening rate. For example, using a CRM allows you to effectively personalize and segment your lists. Psychological hacks such as urgency or humor can also improve commitment. The subject of email in the form of a professional opportunity attracts attention.
Creating impactful emails just got easier with Magileads AI Email Generator. Nicolas Arnaud claims that this tool helps to create effective email subject lines. Your recipients will appreciate this personalized approach.
Write email objects that still work
Expert references and credible studies
Studies and data
An analysis of 2023 by Mailchimp reveals that emails with personalized objects have a 26% higher rate than generic objects. Read the study
Dr. Robert Cialdini, expert in persuasion psychology, stresses that objects evoking rarity or urgency increase response rates by 22%. See research
A hubspot case study shows that objects asking questions have a 17% higher opening rate for affirmations. Complete analysis
Recognized experts to write email objects
Brendan Kane, author of “Hook Point,” explains that objects must create an “open loop” to pique curiosity. Exclusive interview
Ann Handley, Chief Content Officer de MarketingProfs, recommends using figures and concrete data in objects. Expert article
User testimonies to write email objects
“After implementing personalization techniques, our open rate increased from 18% to 34% in 3 months.” – Sophie Martin, Marketing Manager @TechSolutions LinkedIn Testimonial
“The trick to write email subjects as questions boosted our email sales by 22%.” – Marc Dupont, Founder of GreenStart Customer Case
“Using strategic emojis increased our mobile opens by 41%.” – Laura Chen, Growth Hacker @DigitalBoost Case Study
“Writing short email subjects (less than 5 words) performs 27% better in our industry.” – Ahmed K., CRM Manager @AutoPlus Professional Forum
“Having 'Response Required' in the subject line doubled our response rates.” – Emma L., Sales Assistant @ServicePro Industry Blog
Stories and anecdotes to write email objects
The viral case of Dropbox, which achieved 500,000 signups with a simple subject line “Your storage space awaits,” is analyzed in this Harvard Business Review study. Read the analysis
A restaurateur Lyonnais has tripled his reservations by testing 50 variants of objects, as reported by the newspaper of the net. Full article
The famous anecdote of the “You forgot your basket” email that generates 30% recovery is detailed by Baymard Institute. See research
Salesforce shares the story of the “We talked about you yesterday” object that boosted sales meetings by 40%. Case study
The now-famous A/B test where “Your account expires tomorrow” outperformed “Update your account” by 300% is documented by MarketingExperiments. Results
Segmentation of object strategies to write email objects
| Business type | Example of efficient object | Average opening rate |
|---|---|---|
| TPE (local service) | “Your neighbor Julie recommends our services” | 38% |
| SMEs (e-commerce) | “Your package number XYZ is ready – Last step!” | 42% |
| ETI (B2B) | “3 Mistakes 90% of Your Industry Makes” | 35% |
| Tech startup | “How [Competitor] gained 200 customers in 1 month” | 45% |
| Large distribution | “Exclusive offer reserved for your monthly purchases” | 40% |
Diagram: process of creating an efficient object
-
Identify customer pain → 2. Choose an emotional angle → 3. Test 3 formulations → 4. Analyze the results → 5. Iterian
Questions/Answers How to write email objects
What is the ideal length of an email object?
Studies show that 6 to 10 words work optimally, with a peak of performance at 8 words according to a boomerang analysis. See data
Do you have to use emojis to write email objects ?
Yes, but strategically: 1 emoji max, relevant for the message. Campaign Monitor analyzes reveal a 24% increase in openings. Learn more
How to personalize and write email subject lines effectively?
Inserting a first name increases opening rates by 12%, but contextual personalization (“Your project from March 15”) reaches a 28% increase, according to a DynamicMail study. Read the study
Do negative email subject lines work?
“Don’t make this mistake…” converts 18% better than positive subject lines in high-stakes industries (finance, health). Source: Psychology Today. Article
What is the best time to send?
Data of 10 million emails show that 10 hours on Tuesday is optimal, but varies depending on the sectors. SENDINBLUE INFOGRAPHY
How to test your objects?
Tools like subjectline.com analyze your object for free before sending. Online tester
Should we mention the brand in the object?
Only if the notoriety is established (then increases the openings by 9%). Otherwise, favor customer profit. Data: Emailmarketingrules. Complete guide
Do numbers improve performance?
“3 tips…” converts 27% better than “A few tips…” according to an experiment conducted by MarketingSherpa. Results
How to write email subject lines and avoid spam?
Avoid excessive capital letters, $$$, and terms like “free.” The Mail-Tester tool gives an anti-spam score. Checker
What's the difference between B2B and B2C when writing email subject lines?
In B2B, factual subject lines (“Q2 Report Available”) perform 15% better than in B2C, according to a meta-analysis by Gong. Data
