Prospecting

Commercial prospecting is an essential approach
to find new customers and fuel the growth of a business

All
Outreach
Prospecting
Content strategy
Leads
Cold Email
A young woman learning copywriting.
  • Prospecting

5 formidable copywriting techniques to multiply your conversion rate

Multiply your conversion rate with these 5 copywriting techniques inspired by Bond Halbert's book.
the impact of digital on the activities of an organization
  • Cold Email , CRM / PRM , Cross Canal - Omnichannel , Leads , Prospecting , Social Networks

The impact of digital on an organization's activities

Digital transformation is an opportunity for organizations. Overall, it is one of their major concerns.
Differentiation marketing strategy
  • Prospecting , content strategy

Differentiation marketing strategy

Do you want to adopt differentiation marketing for your business? Here's how to do it.
  • Leads , prospecting , content strategy

How will content strategy help your business?
Affiliate marketing: how to benefit from it?
  • Cross Canal - Omnical , leads , prospecting , social networks , content strategy

Affiliate marketing: how to benefit from it?

Affiliate marketing involves paying third parties, called “affiliates”. Here are some details to better understand.
Close!
  • Prospecting

12 concrete ways to find B2B customers
  • Prospecting , content strategy

SWOT in digital marketing
how to better understand your customers using the soncas method
  • Prospecting

How to better understand your customers using the SONCAS method?

Sales is an art that requires understanding the prospect. The SONCAS method allows you to achieve this goal in order to sell better.
7 Tips and Tricks for Creating Newsletters That People Will Open and Read
  • Prospecting

7 Tips and Tricks for Creating Newsletters That People Will Open and Read!

Discover 7 foolproof tips for designing irresistible newsletters and captivating your audience from the opening to the last line!
Employees shaking hands
  • Prospecting

Succeed in your customer acquisition campaign in 13 steps

Implementing a customer acquisition strategy can be difficult for a business. Here are 13 steps to better understand.
btob prospecting why automate your commercial prospecting
  • Prospecting

BtoB prospecting: why automate your commercial prospecting?

Sales prospecting is a laborious and time-consuming process. This is why you will benefit a lot from making it automatic.
What All Marketers Should Do to Turn Suspects into Leads
  • Prospecting

What All Marketers Should Do to Turn Suspects into Leads

In order to be effective in your prospecting campaign, you must follow these four steps to transform suspects into prospects.
B2B trends: 6 tips for the success of your marketing in 2025
  • Prospecting

B2B trends: 6 tips for the success of your marketing in 2025

Here are the trends to follow B2B marketing in 2025, with 6 tips to anticipate these changes and better position yourself in the market.
Consumer psychology: what do you need to understand?
  • Prospecting

Increase your conversion rate with consumer psychology

Find out how to use consumer psychology to achieve your goals and maximize your profits.
Marketing Automation Statistical and Trends Clear figures to remember in 2025
  • Prospecting

Marketing Automation: key figures, statistics and trends to remember in 2025

Follow key figures, statistics and trends in Marketing Automation in 2025 to improve your business strategy.
Ultimate Guide to Effective B2B Prospecting
  • Prospecting

Ultimate Guide to Effective B2B Prospecting

Ultimate guide to effective B2B prospecting - Optimize your B2B prospecting with our ultimate guide: market analysis, segmentation, SMART objectives, CRM tools, telephone and email techniques, and results tracking.
Strong trends of the SEO of Lannee 2024
  • Prospecting , social networks

Strong trends in SEO of the year 2024

To optimize SEO, you must stay connected with the evolution of algorithms and the requirements linked to these changes.
The 10 major innovations in BtoB prospecting
  • Prospecting

The 10 major innovations in BtoB prospecting

Discover the 10 major innovations in BtoB prospecting, including automation, AI, Big Data and more, to optimize your strategies and increase your leads.
Focus your customer acquisition strategy on social networks
  • Prospecting , content strategy

Focus your customer acquisition strategy on social networks

Techniques for finding clients have changed since the advent of social media. Here's how to do it now.
A finger above the screen of a smartphone
  • CRM / PRM , Cross Canal - Omnichannel , Prospecting

Bank marketing and new technologies

The banking marketing sector is not left behind in the face of the advent of digital technology. Here are the new challenges!
6 key skills to excel in the B2B sale in 2025
  • Prospecting

6 key skills to excel in the B2B sale in 2025

If you wish to excel in the B2B sale increase your turnover in 2025, you must develop these 6 key skills of a good seller.
How to build an effective conversion funnel for a business?
  • Prospecting

How to build an effective conversion funnel for a business?

The sales funnel is an essential element of customer relationship management, in the journey towards real conversion.
The importance of digital sponsorship in promoting a brand
  • Prospecting , content strategy

The importance of digital sponsorship in promoting a brand

Making your products or services known is a challenge to take on. Digital sponsorship is the most obvious marketing solution.
How to win over your competitors’ customers?
  • Prospecting

How to win over your competitors’ customers?

To position yourself as a leader in your market, you need to know these 7 steps to winning customers from your competitors.
A woman in front of her computer.
  • Prospecting

Advantage of a PRM in a customer acquisition platform

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our free 2025 playbook on
multi-channel prospecting

  • Proven methods (from targeting to nurturing).
  • Mistakes That Sabotage Your Campaigns (And How to Avoid Them)
  • Checklists to structure your sequences from A to Z.
  • A backlog of experiments that are easy to launch today.