How to optimize your visibility on LinkedIn?
LinkedIn is a social network like Facebook and Twitter. It welcomes sales companies to allow them to implement their marketing strategies . At present, it has more than 500 million subscribers ranging from simple workers to big entrepreneurs.
This high number of members is undoubtedly one of the factors motivating sellers of services or products to opt for this network. They are indeed looking to be visible to prospects like multinationals , small and medium-sized enterprises . To improve the visibility of your institution on LinkedIn and attract more customers, the following advice is for those interested.
Have a good profile for your visibility on LinkedIn
Presenting a catchy profile is the crucial step to have more visitors to LinkedIn . In this case, it is important to treat the form and the bottom.
Illustrate your page with photos
The photos are the first visuals seen by subscribers. Thus, their choice must be well thought out because any marketing strategy begins with the form.
To embellish your page, LinkedIn requests two photos: that of the profile and that of the cover. As the cover photo occupies more space, a spirit of creativity is necessary. The objective is to be able to illustrate its products there. As for the profile photo, it is also to be enhanced, because this is what users see first.
Detail your information for visibility on LinkedIn
After having treated the shape, you have to focus on the bottom. Several sections relate to information on the company. The slogan, for example, must be catchy and in relation to the services. It is because he reflects the personality and professionalism of the institution.
The other information provided presents the organization's services and lets network members know what to expect. This way, these subscribers will see the different services directly on the page. In addition, the reader can recommend it to interested parties who are not yet aware of it.
Expand your circle of subscribers
As the visibility of the page depends on the number of followers , making requests to several members of the platform is essential.
The first network of subscribers for visibility on LinkedIn naturally includes friends, colleagues, family or others. However, as a sales , he must expand his audience. The goal is to reach the maximum of followers, to make your page accessible to all.
Investigate Members
The best way to find customers and have visibility on LinkedIn is to carry out surveys. Since multinationals and SMEs are the main targets, you must first consult their page. This operation makes it possible to determine who does what and establish an organization chart. In addition, it will be easier to know the person (s) to consult in a company.
Search for members by keyword
Linkedin has a tool to filter research on subscribers. The page manager can focus on their geographic location, their center of interest or other indicatives necessary for the sale of the product. In this way, the targets will be listed and all that remains is to contact them. It is also possible to record the research that acts per week.
Stay active on the network
Updating the LinkedIn page must always take place to ensure the frequency of visits and allow the page to appear in the news wires in order to have visibility on LinkedIn .
Have a public profile
When setting up the page, you must ensure that everyone can access it provided they are a subscriber. In this case, the targets are limited in number.
Animate and humanize the page
A page is more attractive when readers find it animated. Therefore, its administrator must update publications and statuses as often as possible.
Chatting and sharing articles also gives targets insight into the cultural values and interests of the page. Surprised and curious, they would always want to consult it to see what's new.
Avoid spontaneous starts
The page manager for visibility on LinkedIn, must come into contact with the targets in order to optimize the sale. However, he must find a way to initiate the discussion to avoid a spontaneous start.
So, he'd better check out the topic's page, see his profile and activities. To break the ice, he can use the phrase “I saw your profile, and I see that…”. This is the ideal procedure.
This operation has two advantages. On the one hand, it shows a certain common interest between the two interlocutors. On the other hand, it personalizes the sales method in a more concerned manner.
🗣 User testimonials for visibility on LinkedIn
Julie M., Independent career coach
“Linkedin has become my professional window. By publishing every week, I tripled my requests for an appointment. Algorithm rewards regularity and authenticity. »»
Mehdi K., Cybersecurity commercial
“I was invisible despite my 2,000 contacts. I started to interact with posts, share field feedback, and my views went from 200 to more than 5,000. Result: prospects write to me directly. »»
Clara D., founder of an HR cabinet
“Since I have published HR advice and feedback on LinkedIn, I receive at least 2 to 3 requests for a quote without canvassing. Visibility becomes an acquisition channel. »»
Antoine B., Freelance in UX design
“I launched a challenge: 30 posts in 30 days. It was intense, but I doubled my subscribers and won two missions by private messages. Linkedin is a pro lever if you really use it. »»
🎓 Returns and expert quotes
Bruno Fridlansky, author to master Linkedin
“Linkedin is a network of influence. This is not the number of contacts that counts, but the quality of your publications and your interactions for visibility on LinkedIn. »»
Stéphanie Delestre, founder of Qapa
“An active presence on LinkedIn makes it possible to embody the expertise of your business. This network is today a strategic weapon for managers as well as for salespeople. »»
Linkedin Marketing Solutions study (2023)
“Professionals who publish at least twice a week on LinkedIn receive an average of 5 times more connection requests and 4 times more direct messages. »»
Neil Patel, digital marketing expert
"Linkedin is underestimated: with a targeted content strategy and a good profile, you can generate leads without investing a penny in advertising. »»
