A company that wants to develop in digital marketing must determine its objectives and needs . In order to achieve its goals, the company must have the appropriate knowledge and know-how. To do this, she may or may not hire a community manager . In both cases, one thing is certain: to have the best results in digital marketing, theory must be accompanied by practical knowledge, but above all the appropriate tools .
IT instruments intended for this type of commercial strategy are innumerable. They help in particular to better exploit the opportunities that the Internet offers . Because of their number, here are the most popular and most important tools
WordPress for creating a website
It's no secret that websites are at the heart of digital marketing. Having one is therefore essential. WordPress exists precisely for creating these sites. While very useful for designing them, it isn't really a marketing tool .
More precisely, it is software belonging to the group of Content Management Systems (or CMS) . This type of software offers its users the possibility of creating websites even if they do not have technical skills in web or computer development. According to a study by W3Techs, WordPress helped create around 40% of websites . This platform has quickly become a reference among a multitude of digital marketing managers, including community managers. For good reason, it is easily accessible .
Depending on the objectives to be achieved, appropriate training allows you to acquire the skills necessary to use it. Ultimately, the beneficiary of the training can manage a site. Furthermore, it will also be able to optimize the site , such as its design, its security and its natural referencing.
Google Analytics and the optimization of a digital marketing strategy
After setting up a website, its effectiveness This helps to improve the digital marketing strategy. It is for this purpose that Google Analytics . This is a tool that allows you to analyze many points concerning a website. It has the advantage of offering free services to its users, making it even more interesting in digital marketing.
Search Engine Optimization (or SEO) professionals . With the help of this instrument, they can better understand the conduct of their audience. In this way, they can adapt their method to generate more visits to the web pages they govern. To put it simply, Google Analytics allows you to optimize the website and its pages by analyzing their strengths and weaknesses.
The fact is that Google Analytics offers access to various dashboards and diverse data. These tools, in particular, facilitate SEO to increase visibility. Specifically, this Google tool allows users to analyze the effectiveness of web pages. For example, users can access the conversion rate of leads into customers . They can also see how visitors arrived at their site (email marketing, social media, etc.). The website owner can also monitor the number of visits over a specific period.
Google Ads, paying for more visibility on the Net
Digital marketing experts know this, visibility is an extremely important point. To acquire, Google Ads is one of the best solutions to carry out a SEA optimization . However, it is not free. The beneficiary must, for example, invest in advertising production . He must also pay to position himself on relevant keywords according to his sector of activity.
Of course, each browser has its own advertising platform. However, Google brings together the vast majority of research carried out by European Internet users, including the French. As a result, Google Ads is essential to all those who want to develop in digital marketing .
In fact, the services offered by this tool help increase the number of visits . Furthermore, the cost of the service depends on the keyword chosen, particularly depending on the number of competitors who have chosen it. Indeed, the price (cost per click or CTC) influences the positioning. However, the quality of the landing page and the natural referencing of the site are not to be neglected.
MailChimp for Email Campaign Automation
Emailing is a common practice in the world of digital marketing. In the hands of a connoisseur, this practice is particularly effective in converting prospects into customers . In addition, this method offers good potential with regard to its profitability. Indeed, spending is often low compared to the results it can bring.
To be more efficient in sending emails, MailChimp is a good solution. This software makes it possible to automate the sending process . Especially since the results it offers are analyzable and it is among the most used tools in its field.
Thanks to its numerous features, MailChimp allows you to add automation to your marketing strategy . It lets you configure a contact list and then automate email sending. Furthermore, users can access a wealth of information, including the number of clicks, the time of day when emails are most frequently opened, and much more. As a result, MailChimp enables the continuous improvement of emails used in marketing automation.
Hootsuite helps leverage social media
Hootsuite is an online platform that allows you to better leverage social media . Indeed, social media is one of the pillars of digital marketing . This tool helps you manage multiple social media more easily with a single dashboard. It allows you to schedule posts , study the impact of digital campaigns, and more. Hootsuite is also one of the most popular platforms in its field.
In short, WordPress, Google Analytics, Google Ads , MailChimp and Hootsuite are some of the most practical tools in the world of digital marketing. In particular, they can cover many needs while being effective, but above all affordable. However, having them available is not enough. To be able to make the most of them, an expert like a community manager is essential.
