Emails are an essential marketing tool. But it can be frustrating to find that your messages end up in the spam folder, despite your best efforts to stay compliant.
By mastering the following strategies, you can increase your chances of staying in the inbox rather than slipping unnoticed into the spam folder.
Stay proactive, adapt to your audience's needs, and maintain a clean sender reputation to ensure the continued success of your email marketing campaigns.
What is the “Spam” ?
The “Spam” (or “Junk” or “Junk”) folder is a folder in your email inbox specifically designed to store unwanted or unsolicited messages. Spam filters from email service providers, such as Gmail, Yahoo, Outlook, etc., scan emails and attempt to identify those that appear to be spam.
E-mails considered to be spam can include unlined advertising messages, scams, emails or messages containing unwanted content . Anti-spam filters use various techniques to detect these messages, including the analysis of keywords, verification of the sender IP addresses, the inspection of links and attachments, etc.
It is recommended that you regularly check your Spam folder to ensure that legitimate emails have not been accidentally classified as spam. You can also configure your spam filters to improve their accuracy by flagging false positives (legitimate emails incorrectly classified as spam) or false negatives (unwanted emails that slip through the filter).
1 – Understand the Graymail phenomenon
Graymail, that in-between legitimate and unwanted emails, can be a formidable trap. Make sure your emails generate a high level of engagement by monitoring signals like opens, replies, and shares . Inbox providers evaluate the quality of your content through these interactions.
2 – Respect commitment signals
Reception box suppliers, such as Gmail and Yahoo, are based on engagement signals to determine the legitimacy of emails. Maximize positive signals by creating attractive content . Thus, avoid negative signals, such as spam complaints or low opening rates , to maintain a good reputation as a sender.
3 – Avoid email traps (Honeypots)
Honeypots, these inactive email addresses intended to trap spammers, may be the cause of your deliverability problem. Be careful in how you collect and manage your email lists to avoid sending emails to these addresses. Follow the CAN-SPAM Act to ensure compliance.
In this videos, Steve Toitt shares 7 there good practices to prevent your marketing emails from falling into spam.
4 – Update your list regularly
Regular surveillance of email delivery and cleaning your subscriber list is essential. Remove non -reactive subscribers to maintain a engagement rate and prevent your IP address from being blocked.
Read also: 27 Emailing trends in 2025: Key statistics to know
5 – Practice permission-based marketing
Validate the email addresses and make sure you get an explicit permission before sending emails . marketing goes against the Can-Spam Act and can harm your delivery rate .
6 – Adapt to audience preferences
Understand your audience's preferences and personalize your content accordingly. Relevant and interesting emails increase engagement and the likelihood of staying in the inbox.
7 – Stay informed of developments on spam
Email best practices are constantly evolving. Stay up to date with the latest trends and guidelines to adjust your strategy accordingly. Follow our blog so as not to miss the latest news and advice on the subject.
Every Thursday at 6 p.m., we offer to answer all your questions about modern prospecting and show you how Magileads can radically transform your Marketing and Sales results.
You want to know more, contact us >>
