Succeed in your customer acquisition strategy with the Magileads tool – The complete guide

Magileads is the first French omnichannel SAAS platform for customer acquisition and loyalty, integrating all the data and tools needed to conduct omnichannel campaigns to generate engagement from prospects, customers and partners.

What are the specific features of its platform? It encompasses all the tools dedicated to:

• Omnichannel prospecting;
• Digital communication;
• PRM ( prospect relationship management or customer relationship management) .

Specifically, Magileads has a database updated daily containing 20 million named B2B contacts. You can use this to facilitate your targeting strategy. To do so, select your contacts based on certain criteria (industry, job title, gender, etc.). You can then send them messages on multiple channels (LinkedIn, email, SMS, VMS, retargeting ads, etc.).

Subsequently, you will have access to a data analysis tool to identify your ideal customer profile and measure the interest your contacts have in your offer. You will then be able to increase interactions with them to build long-term loyalty.

Magileads: a tool to help with lead generation (prospecting and customer retention)

Before using the Magileads , it's important to review some semantic concepts. This will help you better understand the benefits of this tool. Many people still confuse the concepts of clients, prospects, and leads. This is perfectly normal, as their meanings are very similar.

In short, there are three individuals at different stages of the purchasing process. And there's even a fourth: the suspects.

1. The suspect is a target individual who has not yet expressed any interest in the offer.
2. The lead has already expressed interest in the offer, but does not yet intend to buy. 
3. The prospect is in the evaluation phase and potentially already has an intention to buy.
4. The customer has already used the offer and requires loyalty.

' objective is to generate leads and also to support salespeople in finding new clients through its Demand Generation platform.

How to use the Magileads platform?

To begin, Magileads is a SaaS (Software as a Service) . This means that the user has a dedicated account, accessible via a username (using an email address) and password. The account is therefore secure.

The platform has 4 main tabs, which will give you access to all the levers of digital marketing .

• Contacts: This is the database of 20,000,000 B2B contacts. It is updated daily by Magileads' enrichment algorithms. Therefore, you simply need to go to this tab and target based on the available criteria.
• Multichannel campaigns: This tool allows you to create omnichannel campaigns (email, SMS, VMS, LinkedIn, Ads, etc.). You can opt for a one-off , in which case you send a single message to all your contacts. However, you can also personalize the message if you wish. Marketing automation allows you to automatically schedule sends and follow-ups.
• Statistics: This tab provides you with the results of your campaign. Among the available information, you will find out how many times and by whom your sent messages were opened, and who visited your website or downloaded your attachments.
• PRM: This feature allows you to isolate the people who have responded to your messages. You can then manage your future communication campaigns in a personalized way. The idea here is to convert your leads into prospects and ultimately into loyal customers.

"Contacts": Refine your targeting with a solid database

Targeting is a crucial step in any marketing campaign . It allows you to select only those individuals whose profiles match your target audience. Without targeting, your marketing and sales departments would waste valuable time. Contacting everyone is entirely counterproductive. You need to focus your efforts on those most likely to purchase your offer.

With Magileads, the targeting process is paperless. By going to the "Contacts" tab, you will see a fairly generic form.

This prompts you to enter two pieces of information:

• the function(s) of B2B contacts,
• their workplace.

In terms of job titles, you can target specific positions, such as "Human Resources Director" or "HR Director." However, it's also possible to choose a broader term, like "Purchasing." In the latter case, you will then be redirected to all individuals whose role is related to "purchasing.".

Once you have entered the job title and location, you can start the "count" or search. The system will then display how many profiles match your two criteria.

After these initial results, you will have access to an advanced search function on the Magileads platform. This allows you to refine the results based on criteria such as:

• NAF codes;
• The sector of activity;
• The company's turnover;
• The number of employees in the company;
• The civility (Sir or Madam);
• Areas of interest;
• Additional information about the company.

Magileads' goal is to make your targeting as precise as possible. This will prevent you from wasting time with individuals who show little interest in your offer and allow you to personalize your messages.

After completing your targeting, you will have the profiles of individuals with the right profiles. You can browse each profile if you wish. It will be available in the "My Lists" section of the same tab.

Furthermore, you'll find all your previous backups in your lists. If needed, you can view and even modify them by changing your search criteria. And if you wish, you can import your own contact list.

Email marketing: prepare your omnichannel communication campaign

Email marketing is at the heart of any digital communication campaign. It allows you to establish initial contact with your target audience. Therefore, it's crucial that the message is carefully crafted. Beyond the details of formatting, it's important to leverage marketing automation in this regard. Indeed, if you want to contact specific individuals, you need to choose the right time slots, the appropriate sending frequency, and personalize the message content to some extent.

But be careful! Despite the relevance of email marketing, you also need to use other communication channels to reach your audience. For example, you can schedule SMS messages, VMS messages, LinkedIn posts, etc.

In an omnichannel campaign, you combine the reach of each channel. Indeed, it's important to know that individuals behave differently depending on the platform they use.

In this tab, you can first create a new campaign. To do so, you will need to enter some information:

• Campaign name: not visible to contacts
• The purpose of the campaign
• The sender's name
• The return address: to which responses from participants will be sent
• The sender's address

The information visible to recipients must be impactful. Remember that this first message will be your only chance to make a good impression.

"First impressions are often the last.". 

Create communication campaigns

Regarding the content itself, you have 3 options in the "My campaigns" tab:

• Use a pre-designed template in the Magileads database;
• Use a template that has already been registered;
• Import a message from computer memory or a URL.

Note: The content input area uses HTML. However, you already have tools that make it easier to use. Therefore, knowledge of HTML is not a prerequisite for using the Magileads platform.

Among the available options, you can notably:

• Add the title and name of the recipients;
• Add image files (like your logo), with a customizable size;
• Include a download link (for a document, for example);
• Insert your signature.

Once again, the goal here is to personalize the message minimally, while minimizing the time spent on it. The system will handle sending it according to your schedule.

In this first section, you can send a one-time to all selected contacts. But if that's not your goal, you can simply save the campaign.

Among the available customization options, you can insert a large number of variables to make your message unique:

• Add the civility variable 
• Integrate the function variable
• Enter the variable for the sector of activity
• And insert the variable for the geographical area (city, region…)
• … 

Use dynamic ABM

Account-based marketing (ABM) is a powerful acquisition strategy. This strategic account marketing focuses on high-potential prospects, ensuring you reach your core target audience every time.
You concentrate on a limited number of high-potential customers. Through identification techniques, you focus your efforts on your core target audience, instead of contacting all your potential customers.

• Identify the companies and know who you want to target (specific accounts)
• Engage: create content and campaigns tailored to specific roles within the company
• Message testing: allows you to test several different phrases for a function within the company
• Prospect engagement: once you have found a way to communicate with a contact from these accounts, maintain the relationship with the contact in order to gain ground and their trust.

Set up scenarios

It's important to understand that after sending your campaigns, recipients' reactions will vary. Some will open your message. Others will even take the time to reply. Some will even download your documents and perhaps subscribe to your newsletters. This is where scenarios become crucial. From there, you can schedule follow-ups based on each recipient's reactions.

To begin, you can:

• Either create a new campaign 
• You can either modify the sending settings of your pre-recorded campaigns

In any case, you will still be able to edit your message in the same way as before. However, you will have access to additional functions, besides programming.

First, you can limit the number of messages sent per day or across the entire database. Then, you can create an exclusion list. This involves deselecting certain addresses to which you don't want to send content. This can include suppliers, partners, and especially competitors.

What is the A/B testing module?

Finally, there's an A/B testing module. This is useful when you want to test different subject lines for your message. You can choose three subject lines, which will then be tested on 10% of your contact database over a 24-hour period. Once you know which one performed best, you can focus on that one. This will give you every advantage during your sales prospecting.

Regarding reminders, you can schedule them specifically for each action taken by your recipients. For example, if people have clicked a link, you can schedule a reminder X days after that action. And just like before, you'll need to edit a new message.

Note: You can always send reminders whenever you deem it necessary, even if it doesn't conform to the scenarios. Also, the scenarios can be modified at any time.

Discover Magileads in video »

"Statistics": Evaluate the results of your campaigns

After launching your campaign, you will receive various reactions from your recipients. These reactions will be collected as statistical data. The Magileads platform will primarily provide you with overall results related to the messages:

• the number of openings,
• that of clicks,
• and that of answers.

However, it's possible to go even further, starting with the reporting function. You'll know how many people just opened your message, how many clicked, how many downloaded your document, and so on

It will even be possible to view statistics based on:

• the number of openings per hour;
• that of clicks per hour;
• socio-professional statistics on the profiles of the recipients (functions, company size, sector of activity, location, etc.).

Score your prospects effectively

Next, there's a scoring feature. Specifically, you can assign a score to each interaction. For example: a score of 50 for message openers, 10 for clickers, 20 for downloaders, and so on. This feature also allows you to schedule alerts based on interactions and scores, and to automate follow-ups based on the score. This will serve as a checkpoint each time you reach a significant milestone.

"PRM": Manage your customers effectively

In this tab, you'll have access to a report of everything that happened during your campaign. The report is displayed as a list of contacts, sorted by their score. You'll see all the information about them, as well as the last action taken in relation to your campaign.

By opening a record, you will be able to, among other things:

• Create a memo,
• To follow up on what has been done, what has not been done, and the next steps,
• Set a reminder so you don't forget to contact the person.

Magileads also allows you to export this PRM database. This way, you can access it regardless of the tool (SFA, CRM, Excel, etc.).

"Tools": Access additional practical tools

In this last tab, you will have access to practical functions, such as:

• creation of exclusion lists;
• contact form design;
• Setting up a landing page / Funnel to design a mini-site specific to your prospecting;
• object-based customization, which allows inserting a variable into an image;
• Tracking: which allows you to follow the behavior of prospects sent to web pages.

Magileads: in summary

With its new qualified lead generation tool, Magileads aims to democratize access to prospecting methods . This is primarily made possible by its robust database of 20,000,000 contacts from which you can choose.

Targeting is extremely easy here. Not only is the database qualified, but the available filters are incredibly precise. You simply need to clearly define your target audience beforehand, and the system will take care of presenting you with suitable profiles.

You can then move on to creating your omnichannel campaigns (email, LinkedIn, SMS, Ads, etc.). This isn't just about creating generic messages. You can actually personalize the content to some extent. While the system uses HTML for this, the interface has been designed so that you can easily create your messages. At this stage, you can already schedule follow-ups on the right channels based on your target audience's actions.

Precise tracking of your campaign

After launching your campaign, you'll have access to advanced statistical analysis. You won't just see overall figures. You'll be able to delve deeper into the analysis, based on predefined targeting criteria. You can even assign scores to contacts, again based on their actions.

You will then be able to track your most relevant contacts within the PRM . Among other things, you will have the ability to note what has been done and schedule reminders to reconnect with your recipients.