Email campaigns are powerful tools for reaching your prospects and customers. However, their success depends heavily on the sending method and the choice of sender email address.
In this article, discover how to configure your Gmail, Outlook, or any other SMTP provider email account to work with Magileads . You can then easily optimize your email campaigns.
Choose how to send your emails
Before launching an email campaign, it's important to choose the appropriate sending method and sender email address. You have two main options:
Option 1: Mass mailing
Mass mailing allows you to send large-volume campaigns quickly. This method is effective for reaching a wide audience, but it can result in a lower open rate. Here's how it works:
- Routing via Magileads : Emails are sent via the Magileads platform. You can configure an alias for these mailings. The alias is the email address visible to your prospects , but is not used for the actual mailings.
- Alias (Artifact) : This alias masks the sender's real email address. It's a way to manage your email identity while using Magileads for bulk mailings.
- Invisible Magileads : Magileads will never appear in the headers of emails sent in mass mailing, thus ensuring the transparency of your communications.
Option 2: Send from your email inbox
Sending emails directly from your inbox can increase your response rates by allowing for more personalized communication with each prospect. Here are the advantages and how to set up this method:
- Increased response rates : By communicating on an individual level, you personalize the interaction, which can lead to better reception of your emails.
- Connecting to Magileads : You can connect your email accounts to the Magileads platform. Emails sent via Magileads will appear in the "Sent Emails" tab of your mailbox.
- Limiting sending : To avoid your emails being marked as spam, it is recommended to limit sending to 100 emails per day per sender.
Discover how to connect your sender accounts in Magileads in this video:
READ ALSO: Create amazing emails with Spintax and automate with Magileads – Complete Guide
Set up your email accounts
To get the most out of Magileads, you need to configure your email accounts correctly. Here are the steps to follow:
Add an alias for mass mailing
To do this, follow these steps:
Access the configuration : Click on the link provided by Magileads or go to the "Tools" tab and then "Sender Emails"
Add an alias : Click the blue "Add your email as a sender" button.
Validation : Enter your email and click "Save". You will receive a validation email to confirm domain ownership.
Send emails from your SMTP domain
Follow these steps to send emails from your SMTP domain:
Access the configuration : Click on the green "Send your email from your SMTP domain" button.
Provider selection : In the pop-up that opens, select your email account provider (Gmail, Outlook, etc.).
Follow these steps : For Gmail or Outlook, select your desired email address and follow the instructions. For other providers, enter the requested information such as the SMTP server, port, and login credentials.
Additional configuration
You also have options to optimize the reception and effectiveness of your emails:
Unsubscribe link : You can enable or disable the unsubscribe link in your emails.
Opener/Clicker Tracking : Enable or disable open and click tracking to analyze your prospect engagement.
Sending frequency : Adjust the time between two email sends to avoid overloading your recipients and improve delivery rates.
Warm-up : Use the pre-warm-up technique to preserve your IP reputation. This method involves gradually sending an increasing volume of emails to establish a good sender reputation.
SMTP Pool : You can attach your sending emails to an SMTP pool to efficiently manage your sending and avoid deliverability problems .
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