Looking to boost sales engagement in 2025? Magileads has established itself as the undisputed market leader thanks to its innovative approach. Choosing the right sales engagement software remains essential for optimizing every interaction with your prospects and customers. Discover a wide range of solutions, from CRM to automated prospecting and sales enablement. Continuous innovation transforms your sales performance and helps you stay competitive.
Key Features of Sales Engagement Software
Sales engagement is crucial to maximizing business results in 2025.
Integrating artificial intelligence into sales engagement software improves the efficiency of sales teams.
Personalize your offers to meet the specific expectations of each customer.
Choose software with an intuitive interface to facilitate its adoption by your teams.
Check the software's compatibility with your existing tools to avoid duplication.
Automating repetitive tasks saves time and increases productivity.
Use analytics tools to track your performance and adjust your strategy in real time.
Involving your teams in the choice of software promotes buy-in and effective use of the tool.
The Importance of Sales Engagement Software in 2025
Impact on performance
You want to maximize your sales results by 2025. Sales engagement software is becoming an essential tool to achieve this goal. By integrating artificial intelligence into your sales engagement software, you improve team efficiency and optimize every step of the sales process. Here are the main benefits observed:
Sales efficiency is improving thanks to automation and AI.
Optimizing sales processes leads to a significant increase in revenue.
Personalized buying journeys increase customer lifetime value and reduce acquisition cost.
Teams that adopt intelligent assistants free up to 5 hours per week . This saved time is reinvested in prospecting and negotiation, generating revenue growth of between 3.5% and 8.2%. You quickly see the positive impact on your performance indicators.
Evolving customer expectations
B2B customers in 2025 expect a seamless, fast, and personalized buying experience . They seek offers tailored to their specific needs and want to benefit from advanced technologies to enhance their experience. You must offer a value-driven approach in all your marketing communications.
Personalize your offers for each customer.
Use tools that are accessible 24/7 and offer real-time logistics tracking.
Provide educational content for prospects in the discovery phase.
Present comparative data and case studies for those in the consideration phase.
Offer testimonials and trials to prospects in the decision-making phase.
B2B marketplaces are adopting the B2C model to deliver an optimal user experience. Therefore, you need to adapt your strategy and choose sales engagement software that can meet these new requirements.
Digital transformation of sales teams
Digital transformation is essential to remain competitive. You measure your progress using key performance indicators (KPIs) such as execution speed, reduction of human error, and adoption rate of internal tools. High-performing sales engagement software facilitates access to information and enhances your teams' responsiveness to market changes.
Tip: Regularly monitor your conversion rates by channel, net margin per product, and tool adoption rates to effectively manage your digital transformation.
By 2025, you will place innovation at the heart of your business strategy. You will equip your teams with the best tools to anticipate market expectations and boost your results.
Criteria for choosing sales engagement software
Ergonomics and simplicity
You should prioritize sales engagement software that offers an intuitive and user-friendly interface. Ergonomics make it easy for your teams to learn and accelerates adoption. Easy-to-use software minimizes errors and reduces training time. You'll see increased efficiency from the very first days. French companies place great importance on ease of use to ensure rapid and consistent adoption across teams.
Tip: Test the navigation and features during the selection phase. Involve your colleagues to gather their feedback and identify any potential pain points.
Here are the essential criteria to consider for optimizing internal organization:
Specific needs of your company
Size of your structure
Area of activity
Software scalability
Ease of use
Integration with your existing systems
Budget allocated
Integrations and compatibility
You need to verify the compatibility of sales engagement software with your existing tools. Integration with your CRM, marketing platforms, and management solutions facilitates data flow and eliminates duplication. SMEs, in particular, are looking for effective integrations for lead nurturing and email marketing optimization. This makes campaign personalization simpler and more efficient.
Note: Good interoperability allows for the centralization of information and the automation of exchanges between different departments. This reduces manual tasks and improves collaboration.
The most sought-after integrations include:
Connecting with CRMs to track prospects
Synchronization with email marketing tools
Personalization of marketing campaigns
Linking with project management platforms
Task automation
Automation with sales engagement software represents a major asset for sales teams in 2025. You reduce the time spent on repetitive tasks such as data entry, email management, and appointment scheduling. Artificial intelligence takes over these tasks, allowing you to save up to 20 hours per month . You can then focus your efforts on strategic missions and boost your team's productivity.
Tip: Choose sales engagement software that offers advanced automation features. You'll benefit from increased accuracy and flexibility tailored to your specific needs.
The advantages of automation include:
Reduction of time spent on administrative tasks
Improvement in overall productivity
Increased accuracy thanks to AI
Flexibility and adaptability for project management
This allows you to choose a tool that supports the growth of your business and adapts to the evolution of your needs.
Analytics and reporting
You want to manage your sales activities with precision. Analytics and reporting features play a central role in choosing sales engagement software. They allow you to track your performance in real time and quickly adjust your strategy. With clear dashboards, you can visualize the evolution of your key indicators and identify areas for improvement.
Here are some performance indicators that you can easily track:
Number of unique visitors to your pages or campaigns
Bounce rate to measure the engagement of your prospects
Average session duration to assess interest generated
To go further, you define SMART objectives:
Specific
Measurable
Achievable
Realistic
Temporally defined
For example, you might aim to increase online sales by 15% by the end of the quarter. Analytics tools help you measure your progress and make informed decisions, allowing you to adapt your actions to maximize your return on investment.
Tip: Regularly analyze your reports to identify trends and anticipate your clients' needs. Good reporting gives you a comprehensive overview and facilitates quick decision-making.
Support and security
Technical support and data security are essential criteria for ensuring the reliability of your solution. You need to be able to count on responsive support capable of quickly resolving any issues. A readily available and competent customer service team provides peace of mind and minimizes business interruptions.
Data security will be central in 2025. You handle sensitive information and must comply with strict standards. Businesses today demand:
Compliance with the GDPR for the management of personal data
A subcontract detailing the security measures and the responsibilities of each party
Data hosting within the European territory to ensure compliance
The implementation of Standard Contractual Clauses validated by the European Commission
Technical measures to prevent unauthorized access, particularly by foreign authorities
Reliable sales engagement software offers you solid guarantees regarding the confidentiality and protection of your data. This limits the risk of information leaks and strengthens customer trust.
Tip: Before choosing your sales engagement solution, check the availability of support and the security certifications offered. This ensures worry-free use and compliance with legal requirements.
Top Sales Engagement Software for 2025
Magileads
Presentation
Magileads is poised to become the leading sales engagement solution by 2025. You'll benefit from an all-in-one platform that centralizes prospecting, campaign automation, and lead management. Magileads is designed for sales teams looking to accelerate growth and optimize every interaction with their prospects. You'll enjoy an intuitive interface and a seamless user experience, suitable for both SMEs and large enterprises.
Key Features
Automated multi-channel prospecting (email, LinkedIn, telephone)
Advanced database segmentation
Intelligent lead scoring using AI
Creation and monitoring of personalized campaigns
Real-time analytical dashboards
Native integration with leading CRM and marketing tools
Collaborative management of business opportunities
Benefits
A complete and scalable platform, suitable for all sectors
Advanced automation that reduces the administrative burden
Advanced campaign personalization for each customer segment
Responsive customer support and dedicated assistance
Strict adherence to security standards and GDPR
Tip: Magileads allows you to save valuable time on prospecting and significantly increase your conversion rate.
Disadvantages
Some advanced features require initial training for optimal use.
Usage case
You work for an SME that wants to accelerate its prospecting. Magileads helps you quickly identify new leads, automate the sending of personalized emails, and track the engagement of each prospect. You can also centralize all your interactions and measure the effectiveness of your campaigns in real time. Sales teams in various sectors, such as IT and B2B services, use Magileads to structure their sales approach and boost their revenue.
Bonsai
Presentation
Bonsai positions itself as a sales management and prospecting tool tailored to freelancers and small businesses. You centralize your contacts, track your opportunities, and automate your administrative tasks. Bonsai offers a clean interface that makes it easy to learn, even without technical expertise.
Key Features
Contact and prospect management
Automated quote and invoice creation
Task tracking and integrated reminders
Customizable email templates
Sales tracking dashboards
Integration with payment and accounting tools
Benefits
All-in-one solution for freelancers and very small businesses
Automation of recurring administrative tasks
Simple and ergonomic interface
Affordable pricing for small businesses
Note: Bonsai helps you structure your prospecting and save time on daily management.
Disadvantages
Limited functionality for large sales teams
Fewer integration options with complex CRMs
Usage case
You're an independent consultant looking to professionalize your sales management. Bonsai lets you track your prospects, send quotes in just a few clicks, and automatically follow up with your clients. You'll gain efficiency and dedicate more time to your core business.
Axonaut
Presentation
Axonaut is designed for SMEs looking for comprehensive business management software. You centralize customer management, invoicing, sales tracking, and lead generation on a single platform. Axonaut emphasizes ease of use and process automation.
Key Features
Integrated CRM for managing customers and prospects
Automation of invoicing and payment reminders
Tracking business opportunities
Quote and contract management
Analytical dashboards
Integration with accounting and banking tools
Benefits
French solution adapted to SMEs
Automation of commercial and administrative tasks
Intuitive interface and quick to learn
Local and responsive customer support
Tip: Axonaut helps you centralize all your sales data and automate your follow-ups so you don't miss any opportunities.
Disadvantages
Limited customization for large companies or very specific needs
Fewer options for advanced multichannel prospecting
Usage case
You run an SME and want to simplify your sales management. Axonaut allows you to track the entire sales cycle, from prospecting to invoicing. You automate follow-ups and access clear dashboards to manage your business. Teams appreciate the centralized information and the reduction in manual tasks.
In France, CRM software and prospecting tools are among the most used sales engagement solutions in 2025. These platforms centralize and automate the management of interactions with your customers and prospects , while facilitating lead generation and the sending of personalized emails.
RunMags
Presentation
RunMags is primarily aimed at companies in the media and publishing sectors. You'll discover a solution designed to manage the entire advertising sales cycle, from lead generation to invoicing. RunMags centralizes information on clients, campaigns, and contracts. You simplify sales management and ensure precise tracking of sales performance.
Key Features
Complete management of advertising campaigns and contracts
Integrated CRM for tracking customers and prospects
Automation of invoicing and payment management
Analytical dashboards to visualize performance
Collaboration tools for sales and editorial teams
Integration with third-party platforms (accounting, email marketing)
Benefits
Specialized solution for media and publishing
Automation of administrative and commercial tasks
Precise tracking of campaigns and revenue generated
Clear interface that makes it easy to use
Dedicated customer support to assist with implementation
Tip: Use RunMags to centralize all your advertising data and save time on contract management.
Disadvantages
Limited adaptation for companies outside the media sector
Learning curve to use all the advanced features
Usage case
You work in an advertising agency or publishing house. RunMags helps you manage your campaigns, track the performance of each advertiser, and automate invoicing. You get a comprehensive overview of your revenue and optimize collaboration between sales and editorial teams.
Paperflite
Presentation
Paperflite positions itself as a sales enablement platform dedicated to managing and sharing marketing content. You use this tool to organize, distribute, and track engagement with your marketing materials. Paperflite is ideal for teams looking to improve the relevance of their communications and measure the impact of each piece of content shared.
Key Features
Centralization of marketing and sales content
Personalized document sharing with real-time tracking
Detailed analytics on prospect engagement
Integration with leading CRM and messaging tools
Access rights management and file security
Content campaign automation
Benefits
Improved collaboration between marketing and sales
Precise tracking of engagement on each shared document
Intuitive interface and quick to learn
Advanced customization of sharing spaces for each client
Tip: Use Paperflite to identify the content that generates the most engagement and adapt your business strategy.
Disadvantages
Advanced features reserved for higher-tier plans
Requires prior structuring of content for optimal use
Usage case
You're part of a sales team that wants to increase the impact of its presentations. Paperflite lets you share brochures, case studies, or sales proposals and track each prospect's interest in real time. This allows you to adjust your follow-ups based on the observed engagement.
Scalefusion
Presentation
Scalefusion offers a unified mobile device management (MDM) solution tailored for businesses that want to secure and control their device fleet. You use Scalefusion to deploy, manage, and monitor the smartphones, tablets, and laptops used by your sales teams in the field.
Key Features
Centralized management of mobile devices and computers
Remote application deployment and updates
Data security and access control
Real-time monitoring of device usage
Detailed compliance and security reports
Multi-platform support (Android, iOS, Windows, macOS)
Benefits
Enhanced security for sensitive business data
Simplifying the management of devices on a large scale
Reducing the risks associated with the loss or theft of devices
User-friendly interface for IT administrators
Note: Scalefusion helps you ensure the compliance of your mobile fleet and protect your company's strategic information.
Disadvantages
A solution primarily geared towards device management, less suited to customer relationship management
Some advanced features require in-depth technical configuration
Usage case
You manage a team of field sales representatives. Scalefusion allows you to secure your employees' smartphones, quickly deploy new applications, and remotely control access to sensitive data. This ensures your company's compliance and protects your strategic information, while also facilitating your field teams' work.
To choose the best sales engagement software, you need to evaluate the specialization of each solution according to your business needs and the size of your company.
Sage CRM
Presentation
Sage CRM is designed for businesses that want to structure and automate their sales management. You use this solution to centralize your customer data, track your opportunities, and manage your sales. Sage CRM stands out for its ability to adapt to French legal requirements and handle large volumes of data without any loss of performance.
Key Features
Complete management of contacts, prospects and clients
Tracking business opportunities and the sales pipeline
Automation of administrative and commercial tasks
Integrated payroll and accounting modules
Customizable dashboards for performance analysis
Integration with Sage tools and numerous partners
Benefits
You benefit from several strengths with Sage CRM, often cited by users in 2025:
Optimal accounting and social compliance , ideal for meeting French legal obligations
Proven reliability, even when you're dealing with very large volumes of data
Comprehensive payroll and accounting modules, designed for professionals
Solid customer support, known for its responsiveness and efficiency
Large network of partners and integrators, particularly developed in France
Tip: Sage CRM allows you to secure your sales management while remaining compliant with French standards.
Disadvantages
The interface is sometimes considered less modern than some competitors'.
Learning curve to use all the advanced features
Limited customization without the help of an integrator
Usage case
You run a French SME subject to strict legal obligations. Sage CRM helps you centralize your data, automate payroll and accounting management, and track your sales in full compliance. You save time on administrative tasks and can focus on business development.
Microsoft Dynamics 365 CRM
Presentation
Microsoft Dynamics 365 CRM offers a powerful platform for managing the entire sales cycle. You use this tool to connect your teams, automate your processes, and personalize the customer experience. Dynamics 365 CRM integrates seamlessly with the Microsoft ecosystem, making collaboration and information sharing easy.
Key Features
Advanced management of contacts, accounts and opportunities
Automation of business workflows
Artificial intelligence for lead scoring and sales forecasting
Interactive dashboards and real-time reporting
Native integration with Microsoft 365 (Outlook, Teams, SharePoint)
Customization of modules according to business needs
Benefits
Scalable solution suitable for SMEs as well as large companies
Seamless integration with Microsoft tools
Advanced automation of sales processes
Safety and compliance with international standards
Large community of users and partners
Tip: Dynamics 365 CRM helps you connect your teams and accelerate decision-making with centralized data.
Disadvantages
High implementation cost for small organizations
Complexity of setup for novice users
Advanced customization requires assistance.
Usage case
You're part of an international company that wants to streamline its business processes. Microsoft Dynamics 365 CRM lets you centralize information, automate follow-ups, and analyze the performance of each team. You gain a comprehensive overview and improve collaboration between subsidiaries.
HubSpot CRM
Presentation
HubSpot CRM has become a go-to solution for SMEs looking to streamline their lead generation and build customer loyalty. You can use it to centralize your data, track interactions, and automate your marketing campaigns. HubSpot CRM stands out for its ease of use and features tailored to the needs of small and medium-sized businesses.
Key Features
Managing contacts and tracking customer interactions
Automation of prospecting and follow-up tasks
Dashboards for tracking sales and performance
Integration with marketing and email tools
Sales pipeline customization
Access to an app marketplace to enhance features
Benefits
With HubSpot CRM, you'll enjoy numerous benefits, particularly appreciated by SMEs in 2025:
Improved management of customer interactions and data centralization
Features designed for SMEs, easy to use
Precise monitoring of customer needs and anticipation of customer expectations
Increased loyalty through a personalized experience
Improved customer satisfaction and increased sales
Enhanced coordination of sales teams
Note: HubSpot CRM helps you structure your prospecting and improve customer satisfaction on a daily basis.
Disadvantages
Some advanced features are reserved for paid versions.
Automation limitations in the free version
Integrations are sometimes limited with very specific tools.
Usage case
You run a rapidly growing SME. HubSpot CRM helps you track every interaction with your prospects, automate your follow-ups, and personalize your offers. You build customer loyalty and increase sales through better coordination of your sales teams. This sales engagement software adapts perfectly to your needs and supports you in developing your business.
Comparison of sales engagement software
Comparative table
To help you choose the sales engagement software best suited to your business, here's a summary table. It compares the main features, pricing , integrations, and strengths/weaknesses of each solution presented.
Software | Key Features | Prices (starting from) | Main integrations | Strong points | Weak points |
|---|---|---|---|---|---|
Magileads | Multichannel prospecting, AI, automation | €133/month | CRM, marketing tools | A complete, scalable platform | Initial training required |
Bonsai | Contact management, quotes, invoices, automation | €19/month | Payment, accounting | Simplicity, suitable for very small businesses | Limited features |
Axonaut | CRM, invoicing, payment reminders, analytics | €49/month | Accounting, banks | Centralization, local support | Limited customization |
RunMags | Advertising campaign management, CRM, invoicing | On quote | Email marketing, accounting | Media/Publishing Specialist | Limited sector |
Paperflite | Sales enablement, analytics, content sharing | €40/month | CRM, messaging | Collaboration, monitoring, commitment | Prior structuring required |
Scalefusion | Device management, security, compliance | €2/device/month | Multi-platform | Security, mobile fleet management | Less focused on customer relations |
Sage CRM | CRM, payroll, accounting, automation | On quote | Sage Tools, Partners | Compliance, reliability, support | Less modern interface |
Dynamics 365 CRM | Advanced CRM, AI, reporting, automation | €54.80/month | Microsoft 365, Teams, SharePoint | Scalability, Microsoft integration | High cost, complexity |
HubSpot CRM | CRM, prospecting, automation, marketplace | Free / Paid | Marketing, emailing | Ease of use, SMEs | Limitations of the free version |
💡 Tip: Take the time to analyze this table to identify sales engagement solutions that meet your specific needs. Pricing and features may change, so be sure to check the latest offers on the official websites.
Strengths and weaknesses
Each sales engagement software has advantages and limitations depending on the size and needs of your business. Here are the main differences to keep in mind:
Software for very small businesses remains simple, affordable, and easy to use. You save time without getting lost in complex features.
Solutions for SMEs offer more advanced options and better integration with other tools. You can support your business growth with scalable features.
Enterprise software offers superior robustness, advanced customization, and multi-user management. You benefit from a platform capable of adapting to complex processes and large volumes of data.
You therefore need to assess the size of your team, the complexity of your processes, and your growth objectives. A simple tool is sufficient for a very small business, while a small or medium-sized enterprise (SME) or a large company needs advanced features and powerful integrations.
Note: Consider ease of integration, customer support, and data security. These criteria often make a difference on a daily basis, especially when your business is growing rapidly.
Tips for choosing the right sales engagement software
Adapt to the size of the company
To select the ideal sales engagement software, start by assessing the size of your business. The needs of a very small business differ from those of a large corporation. A tool that is too complex can hinder adoption in a small team, while a solution that is too simple will limit the growth of an SME or a large group. You must therefore look for software that adapts to your organization and its ambitions.
Here are the essential criteria to consider:
Adaptation to the sector of activity and the size of the company : Choose a tool designed for your environment and the size of your team.
Ergonomics and ease of use : Favors an intuitive interface to facilitate handling.
Automation and integration capabilities : Verify that the software automates repetitive tasks and integrates with your existing tools.
Security and respect for data confidentiality : Make sure the solution protects your sensitive information.
Transparent and scalable pricing : Choose an offer that evolves with your business growth.
Technical support and customer assistance : Favor a publisher that offers responsive support.
💡 Tip: Involve your teams in the choice of software to ensure rapid and consistent adoption.
Take the sector into account
The industry sector strongly influences the choice of sales engagement software. The needs of a tech company differ significantly from those of a service company or a manufacturing firm. Some tools offer specific features, such as managing long sales cycles or complying with industry standards.
Analyze the specific characteristics of your market:
If you work in B2B, prioritize solutions that facilitate the management of complex accounts and the personalization of offers.
In B2C, the focus is on campaign automation and fine-grained prospect segmentation.
For regulated sectors, make sure that the software complies with legal requirements and data security.
Note: Software tailored to your industry allows you to save time and optimize every business interaction.
Defining your objectives
Before adopting sales engagement software, clarify your objectives. You need to know what you expect from the solution to measure its effectiveness. Set concrete and achievable goals to motivate your teams and drive performance.
Here are some suggestions for defining your goals:
Define a lead scoring system to evaluate and classify your prospects.
Uses specific criteria such as email engagement level or the number of clicks on a link.
Establish clear KPIs to track progress and adjust your strategy.
🎯 Tip: Well-defined objectives facilitate the analysis of results and the continuous improvement of your sales approach.
Involve the teams
Involving your teams in choosing sales engagement software remains a key step to ensuring the success of your project. You engage your employees from the very beginning of the process. This approach fosters buy-in and reduces resistance to change. Your sales, marketing, and IT teams each have a specific perspective on their daily needs. Gathering their feedback is essential to selecting a solution that meets their expectations.
You can organize discovery workshops or demonstration sessions. These sessions allow everyone to test the features and express their preferences. You quickly identify strengths and potential obstacles to adoption. Feedback from your teams helps you refine your selection.
💡 Tip : Involve one or two ambassadors per department. They will become internal liaisons during the rollout and facilitate the training of their colleagues.
Here are some steps to effectively involve your teams:
Present the issues and objectives of the project.
Gather the specific needs of each department.
Organize user tests on multiple solutions.
Analyze together the advantages and limitations of each tool.
Promote communication and the flow of information.
This creates a climate of trust and commitment. Your employees feel heard and invested in the project's success. This involvement fosters rapid and consistent adoption of the chosen software.
Test before you commit
Before making a final decision, you should test the sales engagement software in real-world conditions. Most vendors offer free trial versions or customized demos. Take advantage of this opportunity to evaluate the solution using your own use cases.
During the testing phase, you check several essential points:
Easy to use for your teams
Compatibility with your existing tools
Responsiveness of technical support
Quality of automation and reporting features
Data security and management
📝 Tip : Prepare a detailed specification document outlining your selection criteria. Note the strengths and areas for improvement for each solution tested.
Involve several members of your team in the testing phase. Ask them to simulate real-world scenarios, such as creating a prospecting campaign or analyzing a dashboard. Gather their feedback and suggestions for improvement.
At the end of the trial period, organize a group debriefing. Compare feedback, identify the most suitable solution, and confidently confirm your choice. This approach allows you to minimize risks and ensure a smooth transition to your new sales engagement software.
You've discovered the essential criteria for choosing sales engagement software and compared the best solutions on the market. Sales engagement remains a powerful lever for boosting your results and strengthening customer relationships.
Analyze your needs.
Try out several tools.
Read user reviews.
Don't wait any longer: take action and select the solution that matches your objectives!
FAQs on sales engagement software
What are the advantages of sales engagement software?
You improve your team's productivity. You automate repetitive tasks. You centralize customer data. You track your performance in real time. You personalize your campaigns for each prospect.
How to choose the right sales engagement software?
You analyze your needs, the size of your company, and your industry. You test several solutions. You check usability, integrations, security, and customer support. You involve your teams in the final decision.
Does sales engagement software integrate with my current CRM?
Most solutions offer native integrations with the leading CRMs on the market. You synchronize your data without re-entering it. You facilitate collaboration between sales and marketing teams.
What is the difference between a CRM and sales engagement software?
A CRM manages customer relationships over the long term. Sales engagement software optimizes every sales interaction, automates prospecting, and analyzes prospect engagement.
How much does sales engagement software cost?
Pricing varies depending on features, number of users, and level of automation. You'll find free plans, monthly subscriptions, and solutions with a quote. Compare the options to choose the one that fits your budget.
Can you test sales engagement software before committing to it?
Yes, most vendors offer free trial versions or customized demos. You can evaluate the solution based on your own use cases before making a decision.
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