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12 concrete ways to find B2B customers

Expanding your customer field is one of the main challenges that a company working in the B2B is faced in order to develop its business. Commercial prospecting in B2B requires deploying major means. The strategies used to generate leads can differ from one business to another, but ...
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SWOT in digital marketing

SWOT analysis designates an essential step in developing a digital marketing strategy. Indeed, it can help you understand your strengths and weaknesses as well as the opportunities and threats that arise. Currently, consumers strongly depend on digital means to search for products.…
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Photo Lead generation: Sales funnel

Discover the generation of leads - what is it?

The generation of leads is a strategic process aimed at identifying and attracting potential customers for a business. It consists in collecting contact information for individuals or organizations with interest in the products or services offered. This information may include email addresses, phone numbers or ...
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How to Measure Success with Lead KPIs

The generation of B2B leads is a strategic process aimed at identifying and attracting potential prospects in the business business sector. This process uses various channels, including digital marketing, professional events, telephone prospecting and strategic partnerships. Compared to the B2C, the generation of leads ...
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Photo Lead generation

B2B Lead Generation: How to Attract the Next Generation

The generation of B2B leads is an essential strategic process in inter -company marketing. It consists in identifying, attracting and qualifying potential prospects to convert them into concrete commercial opportunities. This practice is fundamental to maintaining a constant flow of potential customers and ensuring long -term growth ...
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