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Effective Internet Marketing Strategies

Lead generation is a marketing process aimed at identifying and attracting potential customers interested in a company's products or services. This method uses various communication channels, including websites, social media, trade shows, and advertising campaigns. The main objective is to collect…
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SWOT in digital marketing

A SWOT analysis is an essential step in developing a digital marketing strategy. It helps you understand your strengths and weaknesses, as well as the opportunities and threats you face. Currently, consumers rely heavily on digital tools to search for products…
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Discover the generation of leads - what is it?

Lead generation is a strategic process aimed at identifying and attracting potential customers for a business. It involves collecting contact information from individuals or organizations that have expressed interest in the products or services offered. This information may include email addresses, phone numbers, or…
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How to Measure Success with Lead KPIs

B2B lead generation is a strategic process aimed at identifying and attracting potential prospects in the business-to-business sector. This process utilizes various channels, including digital marketing, trade shows, cold calling, and strategic partnerships. Compared to B2C, lead generation…
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