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Optimize your CRM with Facebook

In today's digital environment, optimizing CRM (Customer Relationship Management) is crucial for business competitiveness. Facebook, the world's most widely used social network, presents numerous opportunities to improve CRM and acquire qualified leads. This article examines effective methods for using Facebook…
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Definition of B2B lead generation

B2B lead generation is a strategic process aimed at identifying and attracting companies or decision-makers potentially interested in an organization's products or services. This approach is essential for the business development of companies operating in the B2B sector. The B2B lead generation process…
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The best prospecting tools for professionals

Sales prospecting is a crucial activity for businesses aiming to expand their customer base. Professionals use various prospecting tools, including: 1. Professional social networks like LinkedIn, which allow them to identify and contact potential clients. 2. Trade shows, which offer opportunities for direct meetings with…
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