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Optimize your CRM with Facebook

In the current digital environment, the optimization of the CRM (customer relations management) is crucial for the competitiveness of companies. Facebook, the most used social network in the world, has many opportunities to improve CRM and acquire qualified prospects. This article examines effective methods to use Facebook…
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Definition of B2B lead generation

The generation of B2B leads is a strategic process aimed at identifying and attracting companies or decision -makers potentially interested in the products or services of an organization. This is essential for the commercial development of companies operating in the inter -company sector. The B2B lead generation process…
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The best prospecting tools for professionals

Commercial prospecting is a crucial activity for companies aimed at expanding their customers. Professionals use various prospecting tools, in particular: 1. Professional social networks like LinkedIn, making it possible to identify and contact prospects. 2. Professional fairs, offering direct meetings opportunities with ...
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Emailing software

B2B lead generation KPIs

The generation of B2B leads is an essential process for companies seeking to increase their professional customers. Key performance indicators (KPI) are essential measurement tools to assess the effectiveness of B2B lead generation strategies. These KPIs allow companies to follow and analyze them ...
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