The 10 methods to find customers
Methods to find customers are an essential step to guarantee the growth and sustainability of your business. Without an effective strategy, attracting new customers can become expensive and difficult to manage. For example, indicators such as the Customer Acquisition Cost (CAC) help you measure the expenses necessary for each new customer.
Customer life value (LTV), for its part, shows the potential income that a customer can generate in the long term. By comparing these two data with the LTV/CAC ratio, you assess if your acquisition efforts are profitable. These tools strengthen the importance of adopting suitable methods to develop your activity.
Key points of 10 methods to find customers
Make a simple and attractive profile on social networks.
Choose easy keywords so that your site is seen.
Create a list of emails to send your offers.
Go to events to speak with possible customers.
Offer free discounts or trials to attract customers.
1. Find customers thanks to social networks
Create an attractive professional profile, methods to find customers
A well -designed professional profile is the first step to attract the attention of your future customers. Make sure your profile photo and your banner reflect your brand. Add a clear and concise description of your services. Include links to your website or other platforms. These methods to find customers, increase the visibility of your brand on social networks. For example :
Visibility is measured by the number of subscribers and the commitment rate.
The notoriety of your brand is reflected in mentions , sharing and hashtags.
Impressions show how many times your content is displayed .
An optimized profile improves the perception of your business and attracts more prospects.
Publish engaging and relevant content, methods to find customers
The content of the methods to find customers that you share must capture the attention of your audience. Publish articles, videos or infographics that meet the needs of your customers. Statistics show that videos generate 35 % additional engagement compared to photos. On Instagram, Reels obtain a commitment rate of 1.30 % , compared to 0.68 % for static images. Here are some tips:
Favor videos and carousels to maximize engagement.
Share practical advice or case studies to demonstrate your expertise.
Ask your audience to encourage interactions.
Handering content helps you find customers by strengthening their interest in your services.
Interact with your audience to build a community: methods to find customers
Methods to find customers, regular interaction with your audience is essential to create a faithful community. Answer comments and private messages quickly. Organize surveys or questions and answers to involve your subscribers. Your brand mentions, whether positive or negative, offer interaction opportunities. Here are some indicators to monitor:
The scope of your publications shows how many people see your content.
The growth in the number of subscribers reflects interest in your brand.
The mentions of your business indicate how it is perceived.
An active and committed community becomes a precious source of recommendations and new customers.
Independent coach
“At the beginning the methods to find customers, I only counted on word of mouth, but it limited my growth. Since I structured my actions with emailing and LinkedIn campaigns, I went from 2 to 10 new customers per month without exploding my expenses. My CAC was divided by two. »
- Sophie R., Coach in professional retraining
2. Optimize SEO of methods to find online customers
Identify the relevant keywords for your activity
Keywords play an essential role in natural referencing . They allow search engines to understand the content of your site and offer it to users performing relevant requests. An in-depth analysis of keywords helps you identify the terms your potential customers use. This improves your chances of appearing in search results.
Methods to find customers, to start, use tools like Google Keyword Planner or Ubersuggest. These platforms help you identify the most sought after keywords in your sector. For example, if you are a sports coach, keywords like "fitness program" or "personal coach" can attract qualified prospects. By mastering this technique, you increase the visibility of your site and facilitate your goal of finding customers.
Expert quote-Brian Halligan (co-founder of HubSpot)
“Cold Calling is dead. Customers want to be informed, educated and advised. This is why content becomes one of the most profitable channels to generate lead methods to find customers. »
📚 Source: HubSpot interview, inbound 2020
Write blog articles to attract organic traffic, one of the methods to find customers
Creating optimized content for SEO is a powerful strategy. Companies that publish at least 16 blog articles per month see their traffic multiplied by 3.5 . Each article must target a specific keyword and meet the needs of your audience.
“Creating SEO content is to optimize your current pages but above all to write blog articles on subjects relevant to your target audience. »»
For example, if you sell gardening products, an article entitled "How to maintain a vegetable garden in winter" Ceq methods to find customers can attract interested visitors. By sharing practical advice and useful information, you strengthen your credibility while increasing your organic traffic.
Improve your site speed and user experience
Methods to find customers a quick and easy to navigate site is crucial to hold your visitors. Users often leave a site if the pages take more than 3 seconds to charge. The methods to find customers are to improve speed, compress your images, use powerful accommodation and minimize unnecessary scripts.
The user experience (UX) also plays a key role. Make sure your site is suitable for mobiles, because 60 % of research is done on mobile devices. Intuitive navigation and clear design increase the chances that your visitors stay longer and explore your services. These technical improvements strengthen your positioning in search results and help you find customers more effectively.
SME manager in the building
“We have set up a partnership with a company complementary to ours. It allowed us to find customers faster and at a lower cost. This is one of the methods to find the most effective customers that we have tested: the CAC is almost zero and the customer relationship is already starting on confidence. »
- Karim D., manager of Baticonfort
3. Use marketing by email to attract prospects
Methods to find customers, build a list of qualified emails
A qualified list of emails is essential to succeed in your marketing campaigns by email. It allows you to target prospects actually interested in your products or services. To build this list, favor methods that attract quality subscribers. For example, offer registration forms on your site or exclusive offers in exchange for an email address.
Did you know that?
These figures show the importance of a well segmented and targeted list. A qualified email base helps you find customers more effectively.
Send personalized and regular campaigns
Personalized campaigns are methods to find customers, considerably increase your chances of converting your prospects into customers. Use your subscribers to adapt your messages to their specific needs. For example, contact them by their first name or recommend products according to their preferences.
Statistics confirm the effectiveness of this approach with these methods to find customers
Personalized emails have a 25 % conversion rate higher than generic emails.
The return on investment of an efficient email campaign reached 4400 %.
Send your emails at regular intervals to maintain the interest of your subscribers. A well -planned calendar reinforces your relationship with them and increases your chances of success.
Case study - Salesforce (State of Marketing Report)
Context: Salesforce analyzed the most efficient acquisition channels in its annual report.
📈 Result:
Companies that use a balanced mix between digital prospecting, marketing automation and personalized content see a 45 % increase in their volume of qualified leads.
📚 Source: Salesforce - State of Marketing,
Methods to find customers: offer free resources to encourage registrations
Free resources are a great way to attract qualified prospects. Offer ebooks, practical guides or webinars in exchange for registration for your email list. These contents demonstrate your expertise and establish a relationship of trust with your prospects.
Tip:
Consumers appreciate useful and personalized content. 90 % of them find this type of beneficial content, which increases their commitment to your brand.
By offering value from the start, you encourage your prospects to register and be more interested in your services. This strategy helps you find customers while strengthening your credibility.
4. Participating in events are methods to find customers
Methods to find customers: attend fairs or conferences in your sector
Salons and conferences are ideal places to meet potential customers. By participating in these events, you increase the visibility of your business and establish precious connections. Choose events specific to your sector to maximize your chances of meeting qualified prospects. For example, if you are in the field of technology, favor salons like Vivatech or conferences on artificial intelligence.
The measurable results of your participation include :
Presence on the event.
Participants' commitment.
Acquisition of new contacts.
Media resonance.
Satisfaction of participants.
These indicators show that events offer a concrete opportunity to find customers and develop your professional network.
Prepare a clear pitch to present your activity
A well -prepared pitch is essential to capture the attention of participants. It must be concise, structured and adapted to your audience. Put forward the advantages of your products or services using concrete data. For example, mention that a product “ reduced by 40 % the time spent on a specific task . This type of figure increases your credibility and makes your presentation more convincing.
Companies that adopt a targeted and encrypted approach find a 40 % increase in the rate of prospecting appointments. By mastering your pitch, you improve your trade and maximize your chances of success during events.
Expert quote - Seth Godin (recognized marketing author)
“Do not look for customers for your products, find products for your customers. "
📚 Source: Book" This is marketing ",
💡 Interpretation: a good acquisition method is based on listening to the market before commercial action.
Exchange business cards and follow the contacts after the event
Business cards remain an effective tool for establishing professional connections. Prepare cards that reflect your visual identity and include your essential contact details. During the event, distribute them to people interested in your services.
After the event, be sure to follow your contacts. Send a personalized email to thank your interlocutors and recall the points discussed. This approach shows your professionalism and strengthens your relationship with your prospects. The measurable results include:
Stand visits.
Contacts collected.
Project signatures.
Sales made.
Prospects added in your database.
By combining these actions, you transform the opportunities offered by events into concrete results for your business.
5. Collect with partners to expand your audience
Identify additional partners in your activity
Finding partners who complete your services or products can transform your business strategy . These collaborations allow you to expand your audience and reach customers that you could not have touched alone. For example, if you are a graphic designer, working with a digital marketing agency can open new opportunities.
The figures show the impact of partnerships:
95 % of Microsoft's turnover comes from its ecosystem of partners.
Zoom generates 70 % of its American turnover thanks to its partners.
44 % of companies are looking for alliances for new ideas and innovations.
These data prove that choosing strategic partners can boost your visibility and your income.
Freelance in graphic design
“I started producing content on Instagram and Behance to show my work, without pub budget. Result: in 4 months, I had more incoming contacts than over the previous 12 months. My visibility has boosted my conversion rate naturally. »
- Léa M., freelance graphic designer
Offer win-win collaborations
For a partnership to work, it must be beneficial for both parties. You must identify the needs of your partners and show them how your collaboration can help them achieve their goals. For example, offer to share your resources or co-create a product or service.
Strong growth companies use Partnership Marketing three times more. This shows that well -thought -out collaborations are not limited to a simple exchange of services. They create a synergy that benefits everyone.
Work with influencers to expand your audience
Influencers play a key role in promoting your activity. They have a faithful and committed audience, which can help you find customers quickly. Identify influencers that share the same values as your brand. Offer them authentic collaborations, such as product tests or exclusive promotional codes.
Partnerships with influencers not only increase your visibility, but also strengthen consumer confidence in your brand. By working with them, you widen your audience while establishing a close relationship with your prospects.
Case study - Neil Patel (Digital Marketer)
Context: Neil Patel has carried out a multi -channel campaign for a SaaS client.
📈 Result:
By combining SEO, LinkedIn Ads and a retargeting strategy, the company reduced its 32 % customer acquisition cost in 90 days, while increasing the conversion rate by 18 %.
📚 Source: Neilpatel.com - Customer study, 2022
6. Launch advertising campaigns to find customers quickly: methods to find customers
Use Google Ads or Facebook Ads
Online advertising campaigns are powerful tools to quickly attract customers. Google ADS and Facebook ADS are distinguished by their complementary approaches. Google ADS excels in capturing the purchase request. For example, when a user is looking for a specific product, your ads appear directly in the results. Facebook ADS, on the other hand, is ideal for developing your brand notoriety. It targets users according to their centers of interest and behavior.
A well -designed campaign can generate impressive results, even with a modest budget. For example, a small campaign obtained 123 clicks and 14 conversions, a conversion rate of 11.4 % and a cost per conversion of € 18. These platforms allow you to precisely measure your performance and adjust your strategies in real time.
Target your audience precisely to maximize the king
The precise targeting is essential to maximize the return on investment (king) of your campaigns. Clearly define your audience according to criteria such as age, location, interest or purchase behavior. For example, if you sell sports accessories, target fitness lovers or local sports clubs.
Key indicators to be monitored include:
Number of clicks
Cost per click
Click rate
Conversion rate
Cost by conversion
These data help you assess the effectiveness of your campaigns and optimize your advertising expenses. By targeting good people, you increase your chances of finding customers while reducing unnecessary costs.
Test and adjust your ads to improve performance
The success of an advertising campaign is based on continuous optimization. Test different ad formats, such as images, videos or carousels, to identify what works best. Also vary your messages to see which ones capture the attention of your audience the most.
Regularly analyze your results to adjust your strategies. For example, if an ad generates a low click rate, change your visual or text. Platforms like Google ADS and Facebook ADS offer detailed analysis tools to follow your performance. By testing and adjusting your ads, you improve their efficiency and maximize your results.
7. attract customers with free promotions or trials
Offer discounts to attract new customers
Promotions are a great way to draw the attention of new customers. A well -targeted reduction can encourage prospects to try your products or services. For example, offering a 20 % discount on a first order can convince an hesitant customer to take action.
There are many advantages of promotions: methods to find customers
Boost the conversion rate.
Generate prospects thanks to the attractiveness of the offer.
Stand out from competition.
Engage and develop customer relations.
By offering limited reductions in time, you create a feeling of urgency that pushes customers to act quickly. This allows you to find customers while increasing your sales.
Offer a free trial to demonstrate the value of your services
A free trial is a powerful strategy to convince your prospects. It allows them to discover your risk -free services, which strengthens their confidence. For example, a streaming platform can offer a free month to demonstrate the quality of its content.
The data show that this approach works:
Free trials effectively attract prospects and encourage them to test a product.
Follow -up by email after the free trial can increase the conversion rate by at least 2 % .
A reminder at the end of the free trial creates a feeling of emergency and encourages action.
By offering a free trial, you show the value of your services and increase your chances of converting your prospects into loyal customers.
Methods to find customers: use satisfied customer testimonies to convince
The testimonies of satisfied customers are powerful tools to strengthen the credibility of your business. They show prospects that your products or services have already proven themselves. For example, a positive opinion on your site or your social networks can influence the decision to buy a new customer.
To maximize the impact of testimonies:
Put forward authentic and detailed reviews.
Add photos or videos to strengthen their credibility.
Share case studies or success stories.
The testimonies reassure your prospects and help them to project themselves as a satisfied customers. This facilitates their decision and helps you find customers faster.
SaaS marketing manager
“We have tested several methods to find customers, but it is the SEO + Lead Magnet + Webinaries combination that has really changed the situation. In addition to attracting qualified leads, we managed to lower our CAC by 40 % in a quarter. »
- Julien F., marketing manager at Datasoft
8. Request recommendations to find customers
Encourage your customers satisfied to talk about you
Your satisfied customers represent a precious resource to attract new prospects. Encourage them to share their positive experience with those around them. A simple request may be enough, especially if you show them how their opinion is counting for you. For example, you can ask them to leave an opinion online or talk about your services to their loved ones.
Did you know that 80 % of people trust those around them when it comes to choosing a brand? However, only 29 % of satisfied customers take the initiative to recommend a product or service.
To measure the impact of your efforts, use indicators such as the Net Promoter Score (NPS) or the customer SCORE STATE (CSAT). These tools help you identify your promoter customers and understand how to improve their experience.
Set up a sponsorship program
A well -designed sponsorship program can transform your customers into brand ambassadors. Offer attractive advantages, such as discounts or gifts, to those who recommend your services to their loved ones. For example, offer a 10 % discount for each new client provided by a godfather.
Statistics show that 92 % of consumers trust those around them . In addition, customers from sponsorship spend up to 32 % more than those acquired by traditional advertisements. A sponsored prospect is also four times more likely to become a customer than a prospect obtained via standard advertising channels. These figures prove the effectiveness of a sponsorship program to find customers.
Reward recommendations with exclusive advantages
To motivate your customers to recommend, offer them exclusive rewards. These advantages may include discounts, free products or priority access to your services. For example, a customer who recommends three people could receive a free month of subscription or a premium product.
The awards strengthen the loyalty of your customers while encouraging those around them to discover your services. Customers acquired by recommendation display a higher loyalty rate of 25 % at the average. By valuing the recommendations, you create a virtuous circle that contributes to the growth of your business.
9. Create educational content to attract qualified prospects
Publish videos, ebooks or webinars to share your expertise
Creating educational content, such as videos, ebooks or webinaries, allows you to demonstrate your expertise while meeting the needs of your audience. These formats captivate attention and encourage commitment. For example, incorporating tutorial videos can increase the commitment rate by 40 % . Webinaries, in particular, offer direct interaction with your prospects, strengthening their confidence in your services.
The figures confirm the effectiveness of this strategy:
90 % of consumers find brand content useful.
15 % increase in conversions of prospects to paid customers after using these formats.
93 % of companies estimate that content marketing generates more leads than traditional methods.
By regularly publishing this type of content, you attract qualified prospects and facilitate their transition to action. These are methods to find customers
Answering frequent questions about your audience
Methods to find customers are to anticipate and answer frequent questions of your audience shows that you understand their needs. Create a FAQ section on your site or write detailed blog articles to approach their concerns. For example, if you are a marketing consultant, explain how to optimize an advertising campaign. This type of content helps your prospects solve their problems while familiarizing them with your services.
Did you know that 42 % of B2B prospects consume between 3 and 5 marketing content before contacting a business? By answering their questions, with these methods to find customers, you increase your chances of capturing their attention and converting them to customers.
Use storytelling to captivate your prospects
The storytelling transforms informative content into a memorable experience. Tell stories that reflect the challenges and aspirations of your audience. For example, share the testimony of a customer who has overcome a problem thanks to your services. This type of narration humanizes your brand and creates an emotional connection with your prospects.
To measure the impact of storytelling, follow these indicators:
User engagement: Observe interactions with your content.
Conversion of prospects: Analyze the transformation rate into customers.
Alignment with the hearing needs: check if your stories meet their expectations.
By capturing your prospects with relevant stories, you strengthen their interest in your services and facilitate their purchasing decision. This approach helps you find customers while establishing a relationship of trust.
10. Prospect directly to find customers
Identify qualified prospects in your sector
To succeed in your direct prospecting, start by identifying the most relevant prospects in your sector. Analyze the specific needs of your target audience and segment it according to criteria such as age, location or interest centers. For example, if you sell management software, target small businesses that seek to optimize their processes.
Commercial prospecting is an essential growth engine for companies. Using targeted methods and reliable data improves the quality of exchanges and the transformation rate.
By concentrating your efforts on qualified prospects, you maximize your chances of finding customers while saving time and resources.
Contact directly by phone or email
Once your prospects have been identified, take action by contacting them directly . Telephone calls and personalized emails remain effective tools to establish a first contact. Prepare a clear script for your calls and write concise emails that highlight the advantages of your products or services.
Direct prospecting implies direct contact with prospects to convert them into customers. It can be done by calls, messages on social networks or physical interactions during events.
This method works both in B2B and B2C, allowing you to achieve your sales goals faster.
Customize your messages to maximize your chances of success
Personalization is the key to successful prospecting. Adapt your messages according to the needs and expectations of each prospect. Mention their name, business or a specific problem that your product can solve. For example, if you contact a marketing manager, offer solutions to improve their digital strategy.
A well -worked approach increases the chances of success during prospecting. Personalization of approaches is crucial to establish relationships of trust.
By customizing your messages, you show your prospects that you understand their challenges, which strengthens their interest in your services and facilitates their purchasing decision.
Finding customers require a structured approach and regular implementation. Each method presented in this article can help you achieve your goals.
Tip: Combine several strategies to maximize your results. For example, associate SEO with advertising campaigns or use social networks to promote your educational content.
Take action today. Identify the techniques that best match your activity and apply them. The more proactive you are, the more you will increase your chances of success. 🚀
FAQ methods to find customers
What social networks are the most effective in finding customers?
Social networks like Instagram, Linkedin and Facebook offer unique opportunities. Instagram attracts young consumers. Linkedin is ideal for B2B. Facebook allows you to target specific groups. Choose the one that corresponds to your target audience.
How long does it take to see the SEO results?
SEO requires patience. The first results often appear after 3 to 6 months. It depends on the competition and the quality of your content. Continue to optimize regularly to maximize your chances of success.
How to create engaging content on social networks?
Publish videos, infographics or carousels. Ask your audience to encourage interactions. Use relevant hashtags to increase visibility.
Tip: Videos generate 35 % additional engagement compared to images.
Are advertising campaigns expensive?
Not necessarily. You can start with a small budget. Test your ads to optimize your expenses. For example, an ADS Facebook campaign can cost only a few euros a day.
Why are customer testimonies important?
Testimonies strengthen the credibility of your business. They reassure your prospects and encourage them to trust you. Share authentic opinions to maximize their impact.
Note: positive opinions increase conversions by 10 %. This is one of the methods to find customers
