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Scraping: LinkedIn again slowed down in its fight

LinkedIn has registered a new judgment against him in his fight against a company collecting data from his public profiles. Under California law, what does « unauthorized » access to computer systems mean? On the spot, the Court of Appeal had to judge. The context: a dispute in which it had already ruled in 2019. It pits

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A/B testing to optimize the marketing strategy

A/B testing is an alternative to maximize traffic and open rate. It is a reliable scientific tool to guide marketing teams in choosing their approach. A/B testing has economic advantages in the face of the increasing cost of advertisements. But what is the principle of A/B testing ? And how does it  work? What is AB

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How to run an inbound marketing campaign?

Since the arrival of the web, the behavior of the buyer has changed. He consults a significant amount of information before making a purchase decision. It is necessary to adapt the marketing strategy to this change. It is this digital strategy that is called « inbound marketing ». This concept was born in the United States. But

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For a more successful business, opt for omnichannel

Today’s customers are much more aware of products, brands and prices than ever before. Typical features of today’s shopper are the presence of a smartphone to collect information about products and prices. They can shop in one store and checkout without waiting in line. To cater to such a complex set of customers, omnichannel marketing

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Automate your prospecting by e-mail, then relay it via linkedIn: why and how?

Since its development, the professional platform LinkedIn quickly becomes an essential channel for prospecting in digital marketing. LinkedIn brings together more than 320 million professionals, namely a large number of decision-makers from the largest and most powerful multinationals and those of VSEs and SMEs. However, prospecting on LinkedIn requires expertise and the establishment of a

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Digital prospecting: 3 promising techniques for a company in 2021

If you are a company and you want to stand out from your competitors, digital prospecting is your best asset. It is a set of techniques specific to web marketing that aim to attract visitors to a site. These visitors are then converted into leads after an action is taken, and then into customers. However,

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8 tips for using LinkedIn in commercial prospecting

With over 600 million members worldwide, LinkedIn is one of the largest social networks. In fact, for businesses, it’s probably the best social network. Marketers are increasingly using LinkedIn as their first source of new leads and tangible revenue. This is because they can’t always wait for the marketing department to generate leads. In fact,

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