To succeed in your email campaign , it is essential to always choose the fonts and font sizes to use. Here are some tips to help you properly format your emails to make them easier to read.
If you want to beautify the content of your emails, never neglect typography. Make sure that your texts are perfectly legible, regardless of the media where they will be displayed. To do this, write them without using overly condensed fonts. Also avoid those whose space between the letters is not standardized. The weight of the page , height, width and colors will also have to be taken into account to obtain the best possible rendering.
Prefer standard fonts and font sizes
By choosing standard fonts and font sizes, you’ll be confident that your emails will always look good, even on mobile devices. When writing them, use one of the following fonts:
- Arial Black
- Arial Narrow
- Comic Sans
- Courier New
- Georgia, Impact
- Times New Roman
- Trebuchet MS
Today, the so-called » Sans Serif » fonts are in fashion. You will also find Arial, Trebuchet MS and Helvetica, by default, on most operating systems and e-mailing software.
Arial, for example, is available in all versions of Microsoft Word. Gmail also offers it, and you’ll be able to use it on all email programs, including Magileads.
As for Helvetica, it is found by default on iCloud Mail. This is one of the most popular fonts for writing emails. Its rounded letters make it possible to obtain a text with the most pleasant visuals.
Of course, you can opt for other fonts in order to create your emails. Be aware, however, that your prospects’ email software may not support some of them. In this case, they will be automatically replaced by one of those mentioned above.
As you can see, the easiest way is always to use standard fonts and font sizes. If you really want to use specific fonts, consider specifying alternative fonts to avoid any display problems.
Font size: avoid writing too small!
As for the font size, it must be large enough to make it easier to read text on mobile. The minimum recommended size is 14 px for this type of media.
Regarding titles, they must have a minimum size of 14 px to offer good readability on computers. For mobiles, choose a slightly larger size, namely 16 px.
About the line height, it should not be less than 22 pixels or above 24 pixels. In fact, the goal is for your prospects to be able to read your message without straining their eyes.
As with any other document intended for reading, also make sure to structure your emails well. In addition to titles, put interheadings if necessary.
Also, remember to always put a space between each of your paragraphs. As a reminder, these should not be too long. If possible, try not to exceed 70 characters per line.
Last but not least:
Avoid justifying your text! Indeed, when the length of the lines is different in a paragraph, it makes it even easier to read. It is better to align your text to the left.
To differentiate the titles, you can choose to put them in color and in a different font. Be careful, however, not to abuse it! Two different fonts and two colors are more than enough.
If you choose different colors for the text, select them so that they differ enough from the background color. On a background of a light shade, a text of a darker color will stand out much better.
And that’s it, you now know more about fonts and font sizes to use in emails. Apply these few tips and you will see; Whether personal, professional, or commercial, your emails will be much more effective.