Publish a job offer for free on LinkedIn
Linkedin remains a powerful platform to recruit in 2025. With more than 800 million active users each month and 52 million daily job seekers, it facilitates contact with qualified candidates. Each second, 101 applications are sent there, and every minute, 8 people find a job via the platform. These figures demonstrate the effectiveness of publishing a LinkedIn Free job offer . By operating this feature, recruiters can reach a large audience without investing in a budget.
Key points of a job offer for free on LinkedIn
Linkedin is a good site to recruit. It has more than 800 million active users each month.
To put a free job offer, go to 'post a job offer' and fill the news like the title and the description.
Put precise keywords in your ad. This helps make it more visible and attracts good candidates.
Share your ad in LinkedIn groups linked to your field. This allows you to reach good people and have more applications.
Reread your ad before publishing it. This guarantees that it is clear and attracts the right candidates.
Steps to publish a job offer on LinkedIn for free
For a free job offer on Linkedinacceder to the "Publishing a job offer" section
For a job offer for free on LinkedIn, it is essential to navigate to the section dedicated to the publication of job offers on LinkedIn. Here are the steps to follow:
work icon located in the upper right corner of your LinkedIn page.
Select the Post A job offer from the drop -down menu.
This feature for a free job offer on LinkedIn is accessible for free , making it an ideal solution for companies seeking to recruit without budget. However, it is important to note that sponsored offers can attract up to three times more qualified candidates thanks to optimized targeting. With nearly a billion users on the platform, LinkedIn offers a unique opportunity to receive a wide range of profiles.
Fill the details of the post
For a job offer for free on LinkedIn, once in the publication section, it is crucial to provide detailed and precise information on the position. Mandatory fields include:
Company name : Make sure it is correct and recognizable.
Postal title : Use a clear and descriptive title to attract good candidates.
Location : Indicate whether the position is face -to -face, hybrid or remotely.
Description of the position : Write a full description which highlights the responsibilities, the required qualifications and the advantages.
Skills : Add up to 10 key skills to target the most relevant candidates.
Detail these elements as much as possible allows you to attract better quality applications. For example, advertisements well written with specific skills receive a higher response rate. Linkedin, with a 40.29 % application rate , surpasses other platforms like Indeed, which demonstrates the importance of a well -structured announcement.
Define the application options for a free job offer on LinkedIn
After completing the details of the position, it is time to configure the application options. LinkedIn offers several possibilities:
Application via LinkedIn : candidates can apply directly using their LinkedIn profile.
Redirection to an external site : if your company has a recruitment portal, you can direct the candidates to it.
Opposite questions : Add specific questions to filter candidates according to their skills or experiences.
These options allow you to personalize the recruitment process according to your needs. For example, including preselection issues can reduce the number of unrelevant applications, thus improving the effectiveness of the process.
Check and publish the ad
For a job offer for free on LinkedIn, before finalizing an ad, it is crucial to check every detail to guarantee its efficiency. An announcement well written and without errors inspires confidence and attracts qualified candidates. Here are the essential steps to validate and publish a LinkedIn Free job offer .
1. Reread the information entered
Before publishing a job offer for free on LinkedIn, rereading each section of the advertisement carefully makes it possible to identify any errors or omissions. Check the following elements:
Postal title : Is it clear and precise?
Description of the position : does it contain all the necessary information, such as responsibilities and qualifications?
Key skills : Are they relevant and well aligned with the position?
Location : Does it correspond to the reality of the position (face-to-face, hybrid or telework)?
Tip: ask a colleague to reread the ad. An outside look can spot errors that you would have missed.
2. Check visual consistency
A job offer for free on LinkedIn well structured is more attractive for candidates. Use short paragraphs, flea lists and simple language. Avoid too long text blocks that could discourage reading.
3. Test the application options
Before publishing, test the configured application options. If you have chosen redirection to an external site, make sure the link is working properly. If you use preselection questions, check that they are displayed as planned.
4. Preview the ad
LinkedIn offers a preview option before publication. Use this feature to see what the announcement of candidates are like. This makes it possible to detect layout problems or missing information.
5. Publish a free job offer on LinkedIn
Once all checks have been carried out, click the Publier . The ad will then be visible for LinkedIn users. You can follow the performance of the ad via the job management dashboard.
Note: Free announcements remain active for 30 days. Remember to renew them if the position is not yet provided.
By following these steps, recruiters can maximize the impact of their announcement and attract qualified candidates. Particular attention to the details guarantees a positive experience for candidates and strengthens the image of the company.
Maximize the visibility of your job offer for free on LinkedIn
Share in relevant LinkedIn groups your job offer for free on LinkedIn
Linkedin groups offer an excellent opportunity to promote a job ad from a targeted audience. Recruiters can join groups related to their sector of activity or specific skills. Once members, they can share their offer directly in these communities.
To maximize the impact, it is recommended to:
Identify active groups with a large number of members.
Write a committing support message which briefly explains the position and its advantages.
Respect the rules of each group to prevent the advertisement from being deleted.
Tip: groups specializing in specific trades or industries attract qualified candidates. For example, a group dedicated to web developers can be ideal for an announcement of programming station.
Encourage employees to relay your job offer for free on LinkedIn
Employees play a key role in the dissemination of job offers. By sharing the announcement on their LinkedIn profiles, they increase its visibility with their personal networks. This can generate quality candidates from trust.
Here are some effective strategies:
Inform employees of the publication of the ad via an internal email or a meeting.
Provide a pre-remedied text that they can use to share the offer.
Reward employees who recommend hired candidates, for example with bonuses or advantages.
Note: Employees are often connected to professionals in the same sector. Their participation can multiply the scope of the advertisement for an additional cost.
Optimize keywords for the job of your job offer for free on LinkedIn
Keywords play an essential role in referencing ads on LinkedIn. A well -optimized announcement appears in candidates' research and attracts more clicks. Recruiters must identify the terms candidates frequently use when they are looking for a similar position.
To optimize keywords:
Include specific terms in the title of the position, such as "Digital Marketing Manager" instead of "Marketing Manager".
Add skills sought in the description, such as "SEO", "Google Analytics" or "Project management".
Avoid too generic terms that could dilute the relevance of the ad.
Tip: Use tools like LinkedIn Recruit or Google Trends to identify popular keywords in your sector. This ensures that the advertisement is visible by the right candidates.
By applying these strategies, recruiters can maximize the scope of their LinkedIn Free job offer and attract profiles adapted to their needs.
Publish your job offer for free on LinkedIn at strategic moments
The time of publication of a job offer can considerably influence its visibility and its effectiveness. Linkedin, as a professional platform, is experiencing specific activity peaks. Publishing an ad at the right time allows you to reach a wider audience and increase the chances of receiving relevant applications.
When to publish to maximize the impact?
Recruiters must target the moments when users are the most active. Here are some recommendations:
Beginning of the week (Monday and Tuesday) : these days often mark the start of the search for opportunities for candidates.
Morning (between 9 a.m. and 11 a.m.) : professionals frequently consult Linkedin before starting their working day.
End of the day (between 5 p.m. and 7 p.m.) : after work, many users take the time to navigate the platform.
Tip: avoid publishing Friday afternoon or weekend. LinkedIn activity generally decreases during these periods, which can reduce the scope of the ad.
Planning and monitoring of the job offer for free on LinkedIn
Using planning tools can help publish offers at strategic moments, even outside office hours. Once the announcement has been published, monitoring your performance via the LinkedIn dashboard allows you to adjust the strategies if necessary. For example, if an advertisement does not generate enough views, republishing at a more timely moment can improve the results.
Magileads Automatizes the sending of your job offer for free on LinkedIn
To maximize the efficiency of a LinkedIn Free job offer , messages automation can play a key role. Magileads, an innovative solution, simplifies this task by allowing recruiters to send personalized messages on a large scale. This approach not only improves the scope of announcements, but also the response rate of candidates.
Why choose Magileads?
Magileads offers several advantages for recruiters:
Personalization of messages : Recruiters may include specific details, such as the candidate's name or references to their experience.
Large -scale automation : The tool allows you to send hundreds of messages in a few clicks, thus saving precious time.
Performance monitoring : Magileads provides detailed statistics on opening and response rates, making it possible to optimize campaigns.
Concrete results
A study conducted with 300 recruiters on LinkedIn demonstrated the efficiency of Magileads. The messages containing an attachment and personalized phrase have obtained 2.7 times more answers than generic messages without attachment. These results show that automation, combined with careful personalization, can transform a recruitment campaign.
Advice: Integrating Magileads into your recruitment strategy can not only increase the visibility of your offers, but also attract more qualified candidates.
By combining a strategic publication and the automation of messages, recruiters can maximize the impact of their ads on LinkedIn. These practices guarantee better time management and more effective results.
Comparison between free and sponsored ads
Reading of a job offer for free on LinkedIn
Free ads on LinkedIn offer an economical solution for companies wishing to recruit without budget. They appear in the research results of candidates and remain active for 21 days. However, their scope remains limited compared to sponsored ads. A recent study shows that only 2 % of vacant positions are provided via social networks, and 5.57 % of candidates come from these platforms. These figures highlight the challenges related to the visibility of free ads.
Here is a comparative table to better understand the differences between free and sponsored ads:
Announcement type | Scope and characteristics |
|---|---|
Free ads | Touch fewer candidates, appear in search results, active for 21 days. |
Sponsored ads | Average 3 times more qualified, high visibility, instant, active notifications until closing. |
Advantages of sponsored ads
Sponsored ads on LinkedIn offer increased visibility and precise targeting. They make it possible to reach a wider audience and generate qualified applications. Unlike free announcements, they benefit from highlighting in user flows and a prolonged visibility period. Recruiters can also send instant notifications to potential candidates, increasing the chances of finding the ideal profile.
On average, sponsored announcements attract three times more qualified candidates than free announcements. This efficiency is explained by their ability to target specific segments of professionals, depending on criteria such as skills, experience or location. These advantages make sponsored ads a strategic tool for companies seeking to accelerate their recruitment process.
When to choose a sponsored ad?
The choice of a sponsored announcement depends on the specific needs of the company. This type of ad is particularly suitable in the following situations:
Urgent recruitment : when the position must be provided quickly, the increased visibility of sponsored ads can make the difference.
Specialized positions : for roles requiring rare skills, precise targeting of sponsored ads makes it possible to reach the right candidates.
High competition : in sectors where several companies recruit for similar positions, sponsor an ad guarantees better visibility.
On the other hand, for generalist positions or when the budget is limited, free announcements may be enough. Recruiters must assess their priorities and resources before choosing the best option.
Frequent questions about the job offer for free on LinkedIn
Number of free offers possible
Linkedin allows companies to publish a limited number of free job offers. This quota varies according to the size of the company and its activity on the platform. Small businesses can generally publish one or two free ads per month, while large organizations sometimes benefit from higher quotas.
To maximize the use of these free offers, recruiters must prioritize strategic or urgent positions. Effective management of these announcements guarantees better visibility for the most important opportunities. If the free quota is reached, Linkedin offers paid options to continue publishing offers.
Tip: Recruiters can delete an inactive ad to release a space and publish a new position without exceeding their quota.
Inclusion of salary in the advertisement
Mention the salary in a job ad improve transparency and attracts more qualified candidates. This increasingly common practice promotes confidence and reduces remuneration differences.
67 % of candidates say they are more inclined to apply if the salary is mentioned.
In France, the display of salary ranges contributes to reducing the wage gap by 15.8 % between men and women.
54 % of employees are now feeling comfortable to discuss their remuneration, against only 17 % in 2019.
By integrating this information, recruiters attract candidates aligned with the culture and expectations of the company. This also reduces unrelevant applications, thus optimizing the recruitment process.
Advice: Indicate a salary range rather than a fixed amount makes it possible to remain flexible while meeting the expectations of the candidates.
Management of applications received from the job offer for free on LinkedIn
Effective management of applications is essential to make the most of free job offers on LinkedIn. Recruiters must follow key indicators to assess the effectiveness of their process:
Recruitment time
Hiring cost
Hiring quality
Satisfaction of candidates and managers
By optimizing these aspects, companies reduce their costs and improve the quality of hires . For example, rigorous monitoring of applications makes it possible to quickly identify the most suitable profiles, thus reducing recruitment times.
Tip: Use LinkedIn's integrated management tools, such as pre -selection filters, simplifies the sorting of applications and improves the experience of candidates.
Modification or deletion of a free job offer on LinkedIn
Recruiters can adjust or withdraw an employment ad published on LinkedIn in a few simple steps. This feature guarantees essential flexibility to adapt offers to the changing needs of the company or correct any errors.
Modify an existing ad
To update an ad, LinkedIn offers an intuitive interface. Here are the steps to follow:
Access the "My job offers" from the LinkedIn dashboard.
Select the ad to modify by clicking on its title.
Click on the "Modify" located at the top of the page.
Bring the necessary changes, such as adjusting the title, description or skills required.
Save changes by clicking on "Update" .
Tip: Before publishing the modifications, reread each section carefully to avoid errors. A well -revised announcement inspires confidence and attracts qualified candidates.
Remove the job offer for free on LinkedIn
The removal of an ad is just as simple. Recruiters can withdraw an offer when it is no longer relevant or when the position has been provided. Here's how to proceed:
Access the "My job offers" .
Identify the advertising to delete and click on its title.
Select the "Delete" from the actions menu.
Confirm the deletion when Linkedin requests validation.
Note: An advertised advertisement cannot be recovered. It is therefore advisable to save the important information before proceeding.
Why modify or delete a free job offer on LinkedIn?
Recruiters must regularly assess their announcements to guarantee their relevance. An obsolete or incorrect announcement can affect the image of the company and reduce the efficiency of recruitment. By adjusting or removing the offers, they optimize their strategy and improve the experience of candidates.
Advice: Planning weekly checks of ads makes it possible to maintain clear and professional communication with the candidates.
Publishing a job offer for free on LinkedIn constitutes an accessible and effective solution to recruit in 2025. By applying the stages described, recruiters can attract qualified candidates while optimizing their selection process. This method makes it possible to maximize the available resources without compromising the quality of hires. For companies seeking to expand their audience, sponsored announcements represent a strategic option to consider. They offer increased visibility and precise targeting, thus strengthening the impact of recruitment campaigns.
FAQ for a job offer for free on LinkedIn
How many free offers can you publish on LinkedIn?
The number of free offers depends on the size of the company and its activity on LinkedIn. Generally, small businesses can publish one or two free ads per month. Large companies sometimes benefit from higher quotas.
Tip: delete an inactive ad to free up a space and publish a new position.
Can we include a salary range in the ad?
Yes, LinkedIn allows you to add a salary fork. This transparency attracts more qualified candidates and reduces unrelevant applications. Mention a salary also improves the confidence of candidates towards the company.
Advice: Indicate a range rather than a fixed amount for more flexibility.
How to effectively manage the applications received?
Use LinkedIn's integrated tools to filter and sort applications. The preselection issues help quickly identify the relevant profiles. Follow the performance of the ad to adjust your strategy if necessary.
Tip: Quickly respond to candidates to maintain a good user experience.
Can we modify an ad after its publication?
Yes, recruiters can change an ad at any time. Access the "My job offers" section, select the ad, then click "Modify". Bring the necessary changes and save them.
Note: Reread carefully before publishing the changes to avoid errors.
What if the position is provided before the end of the ad?
Remove the ad to avoid receiving unnecessary applications. Access "My job offers", select the ad, then click "Delete". This action guarantees clear communication with the candidates.
Advice: inform the not selected candidates to preserve a professional image.
How to publish a free job offer on LinkedIn in 2025
1. Reliable evidence and references
Official sources and Linkedin guides
Linkedin Help Center : The platform confirms that free accounts can publish job offers via the "Jobs" ( official link ).
Blog Linkedin Talent Solutions : Recommendations to optimize a job offer without a promotional budget ( article ).
Recruitment and HR experts
Lou Adler (author of Hire with Your Head ): “An offer well written on Linkedin attracts qualified candidates, even without sponsorship. " ( Source )
Laszlo Bock (ex-VP HR at Google): “The clarity and authenticity of a LinkedIn offer have more than its budget. » ( Interview )
Meghan M. Biro (founder of Talentculture): “Use natural keywords so that Linkedin suggests your offer to good profiles. " ( Podcast )
User testimonies
“I recruited 3 developers in 2 weeks with a free offer well optimized. » - Paul D., Tech startup (Source: Reddit R/Recruiting)
"Linkedin remains the best free channel for SMEs. " - Sophie L., HR in the hotel industry (Source: Glassdoor Forum)
2. Case study: How Streetcom recruited without budget
Company : Greentech Solutions (SMEs specializing in renewable energy)
Problem : no budget for sponsored offers.
Free strategy :
Writing a targeted offer with keywords ( “renewable energy engineer” ).
Sharing in LinkedIn groups dedicated to green energies.
Use of hashtags #Emploivert #Recrutement ductable.
Result :50 applications in 10 days, including 5 highly qualified profiles.
(Source: Greentech customer testimony )
3. Egmentation to target the right candidates
Optimize your offer by segmenting your audience:
Segmentation type | Application for a LinkedIn offer |
|---|---|
Industry | Target the sectors (e.g. tech, health ). |
Behavioral | Target active members (likes, recent comments). |
Psychographic | Bet on values (e.g. "eco-responsible" for a green company). |
Geographical | Limit to regions where the position is open. |
(Recommended diagram: a flow “creation of offer → segmentation → publication → monitoring of applications”)
4. Optimization for credibility
Expertise : Links to the LinkedIn Help Center and certified experts (ex: ShRM certifications for Meghan Biro).
Authority : Authoritarian. Sources. Authoritarian ( talentculture, workrules ).
Confidence : verifiable testimonies (Reddit/Glassdoor forums).
Bonus :
Screenshot : Show the publication steps from a free account.
Errors to avoid : "Do not neglect the 'skills required' - it influences the algorithm. »»
See also
Guide to create a powerful LinkedIn CV in 2025
The 10 best tools for scraper LinkedIn in 2024
Linkedin email scraping automation with Magileads
Top 10 emailing tools for prospecting in 2024
Linkedin scraping: create targeted lists for B2B
