LinkedIn is the leading B2B social selling platform used by salespeople to organize, prepare, and execute their sales prospecting activities via social networks. But in 2025, LinkedIn prospecting still a good option?
Since its creation in 2002, LinkedIn has continued to bring together new people seeking professional opportunities . Its users include those looking for jobs and those seeking talent . In 2024, the network's revenue exceeded $8.05 billion . In France alone, the network boasted monthly active users . By the end of the year, the number of users had reached a total of 850 million in over 200 countries worldwide. These figures demonstrate the network's immense success professional world . With this rapid growth, only users who can leverage the network effectively will be able to fully benefit from its capabilities. It is in this context that we will show you how to prospect effectively on LinkedIn in 2025.
Why prospect on LinkedIn in 2025?
Whether you're a business, an individual, or a freelancer, LinkedIn is the social network to prioritize. This network brings together professionals from around the world, all looking for collaboration opportunities. It's the ideal platform for B2B prospecting . This means that the content you share allows you to showcase your expertise and brand image . With just a few clicks, visitors to your personal profile or company page can discover your business and get in touch with you.
LinkedIn is therefore an ideal platform for targeting and converting new customers . You can easily gather information about your prospects: professional background, job title, company size and location, etc. This collected data can then be used as bait to incorporate into your sales pitches . If you're looking to promote a service , the best approach would be to target decision-makers who share your interests
In this case, prospecting on LinkedIn allows you to target the right people with the right tools , attract more potential clients, collect data on your prospects, improve your conversion rate , and boost your sales . Regarding qualified lead generation , LinkedIn is 277% more effective than Facebook and Twitter. That's why, by 2025, it's absolutely essential to have a presence there!
How to prospect on LinkedIn in 2025?
It's true that LinkedIn is full of business opportunities ; however, you need to be able to use it intelligently to succeed. Before you begin, you must address the most important points:
- Having a well-optimized profile: your profile should reflect your personal and professional values, as well as your expertise. Highlight your expertise and offer your added value. You should also include a high-quality profile picture and a banner representing your company.
- Be active (every day): If you want to market your business on this network, you need to be very active. LinkedIn's algorithm favors the most active users. This will allow you to appear more often in search results.
- Publish regularly: share high-value content that is relevant to your audience. Conduct A/B testing to determine when your network is most likely to engage with your posts. Data analysis that the best days to post on LinkedIn are Tuesday and Thursday.
- Develop your network: To generate more qualified leads , you need to expand your network. You need to find new contacts, add them to your network, and start conversations. To do this, you can join discussion groups, attend online events, or use LinkedIn Sales Navigator to find your prospects.
- Creating engagement: On LinkedIn, you need to communicate with your network, but you also need to get them involved. One of the best ways to do this is by creating polls. But you can also use attractive visual content to get more reactions, interactions, and comments. And don't forget to use a call to action !
If you're planning to start prospecting on LinkedIn LinkedIn users absolutely need to know in 2025.
The 3 key criteria for LinkedIn prospecting in 2025
Like the web itself, the field of prospecting is constantly evolving. Those who can adapt are the ones who benefit from the best opportunities . The same is true on LinkedIn! trends may no longer be relevant this year.
Here are three crucial elements to consider for effective prospecting on LinkedIn in 2025:
1 – Favor the video format
In 2023, to maximize your LinkedIn prospecting results, prioritizing video . Videos have proven their ability to engage users and generate more views and comments than any other content format. Using videos to showcase your company, your offerings, or your services will help you your audience's attention clearer, more concise messages LinkedIn Live , you can now host live to interact with your audience and engage in real-time dialogue . In short, video has become an indispensable tool for effective LinkedIn prospecting in 2025.
2 – Use automation tools
The use of automation for prospecting on LinkedIn will become increasingly widespread in 2025. Automation tools can be used to simplify and accelerate many prospecting tasks, such as sending messages, managing prospect lists, and tracking leads. This allows businesses to save time and focus their efforts on more strategic tasks .
Furthermore, automation can help personalize the prospecting experience by using data such as prospects' interests and to determine which messages to send. However, it's important to note that automation must be used ethically and responsibly. Abuse must be avoided to prevent messages from being marked as spam. Therefore, companies must ensure they choose the right tools and use them appropriately LinkedIn 's guidelines must always be followed .
3 – Personalize your approaches
Personalizing your prospecting approach is essential for success on LinkedIn in 2025. advanced targeting tools can help you refine your target audience using criteria such as location, industry, company size, and job title. This allows you to better understand their needs and interests , and you can then tailor your messages accordingly.
Personalized messages are more likely to capture the attention and interest of your prospects. This can lead to a higher conversion rate personalization isn't limited to the messages themselves. It also includes how you present your brand and your products or services on LinkedIn. Businesses need to ensure they develop a and relevant brand strategy for their target audience . To this end, it would be wise to use the advanced targeting tools offered by the platform to reach the right people at the right time.
In summary
LinkedIn was created in 2002 to allow professionals worldwide to connect , grow , and find career opportunities . Since then, the platform has experienced exponential growth , attracting millions of users from around the globe. LinkedIn has quickly become an essential place for professionals worldwide, especially for those looking to expand their network and find career opportunities .
However, over the years, numerous prospecting strategies have been developed to leverage LinkedIn's reach and find quality leads. With the continued growth and the evolution of prospecting strategies , it's natural to wonder if LinkedIn prospecting is still effective in 2025.
The short answer is yes, LinkedIn prospecting still works in 2025. Although the platform has evolved over the years, the fundamental principles of prospecting remain the same: establish a connection, build a relationship, provide value, and then move on to the sale.
