Leads

A lead, that is to say a potential client (prospect) whose interest
in the offer is more or less proven

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Outreach
Prospecting
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Leads
Cold Email
Transform your marketing practices with Demand Generation
  • Leads , prospecting , content strategy

Transform your marketing practices with Demand Generation

Successfully implementing a demand generation strategy allows you to build revenue while strengthening your marketing credibility.
Magileads: when AI puts itself at the service of prospect scoring
  • Leads

Revolutionary your sales: when AI is at the service of prospect scoring

You no longer have to do everything by hand. The AI ​​is at the service of the prospect scoring.
Lead generation: mistakes to avoid
  • Leads

Lead generation: mistakes to avoid

Lead generation: common mistakes to avoid during commercial prospecting and practical advice to maximize their effectiveness.
10 mistakes to absolutely avoid in B2B commercial prospecting
  • Leads , prospecting

10 mistakes to absolutely avoid in B2B commercial prospecting

In the competitive world of B2B sales prospecting, every interaction counts. Discover the ten most common mistakes to avoid.
How to define a strategy for a VSE and SME?
  • Cold email , leads , prospecting

How to define a strategy for a VSE and SME?

Key steps to define a strategy adapted to your business, taking into account your resources, your objectives and your market.
5 best practices for b2b commercial prospecting used by experts
  • Leads

5 best practices for B2B commercial prospecting used by experts

These 5 commercial prospecting techniques have proven themselves. They have made several brands and companies in the B2B sector successful.
here are the essential points for creating a customer file
  • Leads

Here are the essential points for creating a customer file

Customer files are part of the fundamentals of a business. They serve to increase conversion and sales rates.
mobile marketing
  • Cross Canal - Omnical , leads , prospecting , social networks , content strategy

Top 10 of the best Mobile Marketing strategies

Mobile marketing brings together communication methods aimed at users of mobile media such as smartphones.
11 essential techniques for generating qualified leads
  • Leads

11 essential techniques for generating qualified leads

These 11 outbound marketing techniques are always effective for generating leads. They always guarantee you good results.
The 7 best ways to develop a B2B content marketing strategy
  • Cross canal - omnichannel , leads , prospecting , content strategy

The 7 best ways to develop a B2B content marketing strategy

Before you start creating content, you need to understand these seven essential elements of a B2B content marketing strategy.
Optimizing your Lead Nurturing Strategy in Digital Marketing
  • Leads

Optimizing your Lead Nurturing Strategy in Digital Marketing

The lead nurturing strategy is essential for companies moving towards inbound marketing for commercial prospecting.
make your customers' comments a powerful performance lever
  • Leads

Make your customer feedback a powerful performance lever

Learn how your customers think to transform them into true ambassadors of your brand.
Develop your Web marketing strategy using the CMS
  • Cold Email , CRM / PRM , Cross Canal - Omnichannel , Leads , Prospecting , Content Strategy

Develop your Web marketing strategy using the CMS

Find out how you can develop your web marketing strategy using the CMS. Practical advice and actionable techniques.
Google Ads logo
  • Leads , prospecting , social networks

GOOGLE Ads: How to create an advertising campaign?

Google Ads allows you to promote your products and services when Internet users search for relevant keywords.
A woman working on e-commerce and digital marketing.
  • Cold Email , Cross Canal - Omnichannel , Leads , Prospecting

3 challenges for e-commerce and digital marketing in 2025

3 challenges of e-commerce and digital marketing that you can transform into opportunities in 2025 to gain advance.
create your marketing persona with an example
  • Leads

How to create your marketing persona (with an example)

Need to refine your marketing strategy by better defining your marketing persona? Here is the method illustrated with examples for inspiration.
  • Leads , prospecting

13 Ways to Find Customers for Your Business
the impact of digital on the activities of an organization
  • Cold Email , CRM / PRM , Cross Canal - Omnichannel , Leads , Prospecting , Social Networks

The impact of digital on an organization's activities

Digital transformation is an opportunity for organizations. Overall, it is one of their major concerns.
  • Leads , prospecting , content strategy

How will content strategy help your business?
Affiliate marketing: how to benefit from it?
  • Cross Canal - Omnical , leads , prospecting , social networks , content strategy

Affiliate marketing: how to benefit from it?

Affiliate marketing involves paying third parties, called “affiliates”. Here are some details to better understand.
Retargeting: how to do retargeting?
  • Leads

Retargeting: how to do retargeting?

Sometimes your prospects don't go straight to purchasing. In this case, you will need to retarget them to convert them into customers.
Marketers working on a BtoB prospects file
  • Leads

Why have an up-to-date BtoB prospects file for the start of the school year?

It is important that your BtoB prospects file is up to date. Find out how to optimize it to make your campaign successful.
Optimize the conversion of your prospects into customers
  • Leads

Optimize the conversion of your prospects into customers

Discover the essential strategies to effectively convert your prospects into customers within the framework of Inbound Marketing.
cold prospecting on linkedin 5 mistakes to avoid with solutions
  • Leads

Cold prospecting on LinkedIn – 5 mistakes to avoid with solutions

Some beginner mistakes can literally destroy your entire marketing efforts. Here's how to fix them to guarantee results.  
Introduction to Online Lead Generation: Best Practices
  • Leads

Introduction to Online Lead Generation: Best Practices

Online lead generation has made getting sales and customers more efficient. Discover best practices for your business.

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our free 2025 playbook on
multi-channel prospecting

  • Proven methods (from targeting to nurturing).
  • Mistakes That Sabotage Your Campaigns (And How to Avoid Them)
  • Checklists to structure your sequences from A to Z.
  • A backlog of experiments that are easy to launch today.