Leads

A lead, that is to say a potential client (prospect) whose interest
in the offer is more or less proven

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Outreach
Prospecting
Content strategy
Leads
Cold Email
Buying Qualified Leads: How to Find the Best Prospects
  • Leads

Purchase of qualified leads: how to find the best prospects

The purchases of qualified leads play an essential role in the success of your commercial efforts.
5 prospecting mistakes that prevent you from closing your btob sales
  • Leads

5 prospecting mistakes that prevent you from closing your BtoB sales

Certain errors that often go unnoticed during closing sometimes cause you to lose prospects. Here they are !
marketing persona how to define your target in b to b
  • Leads

Marketing persona: how to define your target in B to B?

The more you know your target, the more relevant your campaign will be. So learn to clearly define your marketing persona.
How to react to refusals from B2B prospects?
  • Leads

How to react to refusals from B2B prospects?

Learn how to stay strong in the face of prospect rejection and react positively to it. Here are the essential techniques.
The Social Media Manager: a major element of digital marketing
  • Leads , prospecting , content strategy

The Social Media Manager: a major element of digital marketing

The Social Media Manager (SMM) is a vital need for the smooth running of a successful and prosperous business.
Transform your marketing practices with Demand Generation
  • Leads , prospecting , content strategy

Transform your marketing practices with Demand Generation

Successfully implementing a demand generation strategy allows you to build revenue while strengthening your marketing credibility.
Magileads: when AI puts itself at the service of prospect scoring
  • Leads

Revolutionary your sales: when AI is at the service of prospect scoring

You no longer have to do everything manually. AI is being used to score prospects.
Lead generation: mistakes to avoid
  • Leads

Lead generation: mistakes to avoid

Lead generation: common mistakes to avoid during sales prospecting and practical tips to maximize their effectiveness.
10 mistakes to absolutely avoid in B2B commercial prospecting
  • Leads , prospecting

10 mistakes to absolutely avoid in B2B commercial prospecting

In the competitive world of B2B sales prospecting, every interaction counts. Discover the ten most common mistakes to avoid.
How to define a strategy for a VSE and SME?
  • Cold email , leads , prospecting

How to define a strategy for a VSE and SME?

Key steps to define a strategy tailored to your business, taking into account your resources, objectives and market.
5 best practices in B2B sales prospecting used by experts
  • Leads

5 best practices for B2B commercial prospecting used by experts

These 5 sales prospecting techniques have proven their worth. They have contributed to the success of several brands and companies in the B2B sector.
here are the essential points for creating a customer file
  • Leads

Here are the essential points for creating a customer file

Customer files are fundamental to any business. They are used to increase conversion and sales rates.
mobile marketing
  • Cross Canal - Omnical , leads , prospecting , social networks , content strategy

Top 10 of the best Mobile Marketing strategies

Mobile marketing brings together communication methods aimed at users of mobile media such as smartphones.
11 essential techniques for generating qualified leads
  • Leads

11 essential techniques for generating qualified leads

These 11 outbound marketing techniques are still effective for generating leads. They consistently guarantee good results.
The 7 best ways to develop a B2B content marketing strategy
  • Cross canal - omnichannel , leads , prospecting , content strategy

The 7 best ways to develop a B2B content marketing strategy

Before you start creating content, you need to understand these seven essential elements of a B2B content marketing strategy.
Optimizing your Lead Nurturing Strategy in Digital Marketing
  • Leads

Optimizing your Lead Nurturing Strategy in Digital Marketing

The lead nurturing strategy is essential for companies moving towards inbound marketing for commercial prospecting.
make your customers' comments a powerful performance lever
  • Leads

Make your customer feedback a powerful performance lever

Learn how your customers think so you can turn them into true brand ambassadors.
Develop your Web marketing strategy using the CMS
  • Cold Email , CRM / PRM , Cross Canal - Omnichannel , Leads , Prospecting , Content Strategy

Develop your Web marketing strategy using the CMS

Find out how you can develop your web marketing strategy using the CMS. Practical advice and actionable techniques.
Google Ads logo
  • Leads , Prospecting , Social Media

GOOGLE Ads: How to create an advertising campaign?

Google Ads allows you to promote your products and services when internet users search for relevant keywords.
A woman working on e-commerce and digital marketing.
  • Cold Email , Cross Canal - Omnichannel , Leads , Prospecting

3 challenges for e-commerce and digital marketing in 2025

3 challenges of e-commerce and digital marketing that you can transform into opportunities in 2025 to gain advance.
creating your marketing persona with an example
  • Leads

How to create your marketing persona (with an example)

Need to refine your marketing strategy by better defining your marketing persona? Here's a method illustrated with examples to inspire you.
  • Leads , prospecting

13 ways to find clients for your business
  • Leads , prospecting , content strategy

How will content strategy help your business?
Affiliate marketing: how to benefit from it?
  • Cross Canal - Omnical , leads , prospecting , social networks , content strategy

Affiliate marketing: how to benefit from it?

Affiliate marketing involves paying third parties, called “affiliates”. Here are some details to better understand.
Retargeting: how to do retargeting?
  • Leads

Retargeting: how to do retargeting?

Sometimes your prospects don't make a purchase immediately. In this case, you'll need to retarget them to convert them into customers.
Nicolas, co-founder of Magileads

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our free 2025 playbook on
multi-channel prospecting

  • Proven methods (from targeting to nurturing).
  • Mistakes That Sabotage Your Campaigns (And How to Avoid Them)
  • Checklists to structure your sequences from A to Z.
  • A backlog of experiments that are easy to launch today.