Email Marketing Automation: Increase efficiency while personalizing your campaigns

Email marketing automation (or email campaign automation) refers to the use of software to send targeted, personalized, and scheduled emails to a contact database based on their behavior or profile. It has become an essential technique in any successful digital marketing strategy.

Why automate your emails with Email Marketing Automation?

According to a Campaign Monitor study, email marketing automation generates 320% more revenue than traditional emails. Through automation, businesses can:

Maintain constant communication with their prospects and clients;
Reduce the time spent on repetitive tasks;
Create smooth and consistent user journeys (onboarding, abandoned cart reminder, birthday, etc.);
Better qualify leads by sending the right message at the right time.

A powerful lever for conversion

Let's take the example of the French company Magileads, which specializes in multichannel prospecting. Thanks to automated email sequences triggered by specific behaviors (opens, clicks, inactivity, etc.), it has enabled its users to triple the average response rate on B2B campaigns. Automation allows for rapid action, without waiting for a salesperson to intervene.

The importance of reliability and GDPR

To remain credible and compliant, email marketing automation solutions must align with data protection standards (GDPR) . This involves obtaining explicit consent, providing a visible unsubscribe link, and securing personal data.

In summary

Email marketing automation is much more than just a distribution tool: it's a strategic pillar for businesses that want to scale their communication while respecting ethical and legal best practices. By combining relevance, timing, and personalization, it transforms a simple message into a powerful conversion driver.

Interacting with prospects or customers at the right time is essential for the success of your email marketing automation strategy

The idea for you is to know who has viewed which content and what is the right time to call a prospect, if they do not do so on their own.

Magileads offers pre-defined scenario templates to create and automate prospecting campaigns when your prospects interact with your message.

You can implement fine segmentation to better target the recipients of your prospects and create automatic follow-ups to manage your qualified prospects in the PRM .

Best practices for a successful Email Marketing Automation strategy

To fully leverage automation, it is essential to follow certain best practices:

Segment your database : According to Mailchimp, segmented campaigns get on average 14.3% more opens and 100% more clicks compared to non-segmented mailings.
Personalize messages : Adding the first name to the subject or content of the email can increase the open rate by 26% , according to Experian.
Measure your performance : Track KPIs such as open rate, click-through rate, unsubscribe rate, or revenue generated per email to adjust your scenarios.
Automate intelligently : Don't overwhelm your audience. Create progressive scenarios, with timeframes and conditions that take into account user behavior (click, purchase, inactivity, etc.).

Email marketing automation shouldn't be cold or impersonal. When used correctly, it can build lasting relationships of trust with your contacts and increase their long-term engagement.

Case study: How an SME doubled its conversions thanks to email automation

GreenTech Énergie a company specializing in solar panels, implemented an automated email marketing strategy to support its leads throughout the customer journey. By segmenting its contacts by level of interest (information request, quote received, inactive customer) and creating scenarios tailored to each profile, the company achieved measurable results.

+42% increase in open rates on post-quote emails
x2 on the conversion rate of prospects into customers after 3 months
30% reduction in sales processing time thanks to automated follow-up.

According to their marketing manager:

"Automation has allowed us to react faster, with personalized messages. Our sales teams can now focus on the hottest leads."

This experience demonstrates that even a medium-sized company can achieve a significant return on investment with well-configured email automation tools.

Magileads, the email marketing automation tool

Create a scenario in just a few clicks
Duplicate a scenario
Transferring and/or sharing a scenario between collaborators
Creating a simplified step-by-step scenario
Limiting shipments by quantity per day
Schedule the sending sequences by hour or by day
Stop your campaigns once a certain quantity has been sent
Testing the relevance of your objects (A/B Testing)
Exclude one campaign from other campaigns
Exclude a target you created or your imported customers/prospects
Importing exclusion lists for this single campaign
Graphical visualization of the results of your scenario
And much more...

Are you lacking leads?

Automate your processes and sign more clients!

Need more leads?
Try Magileads!

They use our marketing automation tool

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