You're probably wondering if email marketing can truly transform your customer acquisition. Take a look at your own campaigns: are they effective and personalized?
In France, the open rate reaches 41.19% and the average click-through rate climbs to 5.67%, with a low unsubscribe rate.
Personalization, precise targeting, and automation play a key role: 81% of businesses automate their campaigns, and segmentation can increase sales by 20%. Magileads facilitates this approach.
Key Points of Email Marketing
Email marketing offers a high return on investment, with €36 generated for every euro invested.
Personalizing messages increases engagement and conversion rates. Adapt content according to each recipient's profile.
Automate your campaigns to save time and improve responsiveness. Use tools like Magileads to simplify management.
Segment your contact list to send targeted messages. This improves relevance and reduces unsubscribe rates.
Measure the results of your campaigns by tracking key indicators such as open rate and click-through rate.
Comply with GDPR by obtaining explicit consent before sending emails. This strengthens the trust of your subscribers.
Test different sending times to maximize the impact of your emails. The best times are often Tuesday or Thursday.
Avoid common mistakes like sending emails too frequently or using poor personalization. This can harm engagement.
Email marketing and acquisition
Definition and principles
You'll discover that email marketing is based on simple yet powerful principles. This tool allows you to communicate directly with your prospects and customers. You can personalize each message, adapt the content to the recipient's profile, and easily measure the results.
Here's how email marketing stands out from other acquisition channels:
Indicator | Value |
|---|---|
€36 generated for every €1 invested | |
Percentage of effective marketers | 64% of marketers |
Low costs: sending 10,000 emails costs a fraction of other paid campaigns.
Wide reach: almost all professionals use email daily.
Flexibility: you personalize the message and add rich content.
You use email marketing to reach a broad audience, while still having the ability to precisely target each segment.
Acquisition path
The acquisition process begins with contact collection. You create a qualified database, often through your website or social media.
Acquisition email marketing is essential in digital marketing to convert prospects into loyal customers.
Personalization: you adapt the content to each recipient.
Cost-effectiveness: you control your budget while maximizing impact.
Customer loyalty: you maintain the relationship with your customers.
Creative optimization of email campaigns: you test different formats and content to improve results.
You guide the prospect through several stages: discovery, interest, decision, and loyalty. At each stage, you use tailored emails to strengthen engagement.
Effectiveness and challenges
Email marketing allows you to generate traffic to your website and influence purchasing decisions. You'll notice that 28% of clothing buyers and 22% of cultural goods buyers often respond to offers received by email.
To succeed, you must overcome several challenges:
Collecting contacts remains difficult. 63% of professionals use their website to recruit new subscribers.
64% communicate with their clients via email, but some exchange addresses without consent, which raises trust issues.
Email capture via social networks is progressing (+7%), especially in the B to C sector.
You'll find that targeting and personalization make all the difference. Studies show that email marketing, thanks to these two elements, remains the most profitable channel .
An analysis of over 3.2 billion emails confirms that this lever is the most effective for acquiring new customers. In 2025, you can count on email marketing to support your business growth thanks to its targeting and personalization capabilities.
Evidence of email marketing performance
Conversion rate
You want to measure the effectiveness of your campaigns. The conversion rate remains the primary indicator for evaluating performance. You observe that results vary depending on the sector and the type of campaign. Here is an overview of the average rates observed:
Campaign type | |
|---|---|
General B2B Emailing | 1 % – 5 % |
IT services | 1 % – 2 % |
Short decision cycles | 5% and more |
Cold prospecting | 0.5% (honorable) |
Existing customers | 3 % – 5 % |
You'll notice that campaigns targeting existing customers yield the best results. Short decision cycles also allow you to achieve conversion rates above 5%.
The average conversion rate for an email campaign in 2020 reached 1.22%. You can measure conversion by orders, registrations, or requests for documentation.
ROI and studies
You want to know if your investment is paying off. European studies show that email marketing offers an exceptional return on investment
For every euro invested, you can expect an average ROI between €36 and €42 .
52% of consumers make a purchase after receiving a targeted marketing email.
Automated workflows generate up to 320% more revenue compared to one-off mailings.
You'll also discover concrete examples. In September 2022, Les Petits Bidons attributed 23% of their revenue to email marketing. After two months of optimization, this figure rose to 39%. Revenue generated by email marketing increased by 90%, while overall revenue growth was 13%.
You understand that campaign optimization and automation can transform your results.
Comparison with other channels
You're comparing email marketing with other acquisition channels. Social media, SEO, and paid advertising offer advantages, but email remains the most cost-effective channel.
You directly reach your target, without depending on external algorithms.
You control your budget and easily analyze your performance.
You personalize each message to increase engagement.
The figures show that email marketing generates more sales and improves customer loyalty. You use this channel to achieve measurable and sustainable results.
You choose email for its ability to convert, its controlled cost and its ease of optimization.
Advantages of email marketing
Targeting and segmentation
You discover that targeting and segmentation are the foundations of a successful campaign. You can divide your contact database according to specific criteria. This approach allows you to send the right message to the right person. Experts recommend several techniques for effective segmentation:
Behavioral segmentation : you analyze the actions of recipients, such as email opens or clicks.
Transactional segmentation: you observe purchases, basket amount or purchase frequency.
Sociodemographic segmentation: you use data such as age, gender or location.
Declarative segmentation: you take into account expressed preferences and interests.
Customer lifecycle segmentation: you adapt your messages according to the stage of the buying journey.
By segmenting your mailing list, you personalize your messages and improve the user experience. Sending relevant emails increases the effectiveness of your campaign and reduces unsubscribe rates. You also see better deliverability, as your emails are less likely to be marked as spam. Personalization and relevance increase open and conversion rates, giving you a better return on investment. You can analyze results more precisely and refine your future campaigns.
According to a HubSpot study, targeting and segmentation can double your average conversion rate . You start by defining buyer personas and anticipating your prospects' needs. This method allows you to generate more leads and optimize your email marketing efforts.
Advanced customization
You use advanced personalization to make each email unique. You tailor the content based on each recipient's profile, preferences, and behavior. This technique allows you to increase engagement and satisfaction.
An e-commerce company observed a 45% increase in its click-through rate after integrating personalized product recommendations.
A streaming service saw a 30% increase in its conversion rate thanks to emails recommending content based on users' previous views.
Personalization isn't just about adding a name to the subject line. You can offer tailored deals, relevant content, or personalized advice. This builds trust and encourages action.
Automating
You discover that automation simplifies the management of your campaigns. You use tools to send emails at the right time, according to predefined scenarios. This method saves you time and improves responsiveness.
You start with a clean and well-segmented database . Segmentation remains essential for success.
You choose a tool that suits your needs. It must meet your requirements and facilitate the creation of scenarios.
You test your scenarios before launching them. You make sure that everything works correctly.
You fix scenarios that have no impact. You adjust to improve the user experience.
You can also personalize each message according to the customer lifecycle. You create effective nurturing scenarios and write engaging email subject lines. You optimize the design and accessibility of your emails. You test different versions to improve performance. You monitor your key metrics such as open, click-through, and conversion rates. You manage frequency and timing intelligently to maximize engagement.
Automation allows you to stay close to your prospects and customers, even with a large database. You ensure regular and relevant communication while controlling your costs. You'll find that email marketing is becoming a powerful and easy-to-implement tool.
Measuring results
You want to know if your email marketing campaigns are achieving their objectives. You need to track several metrics to understand the impact of each email. These measurements help you adjust your strategy and improve your performance.
Here are the main indicators to monitor:
Open rate : You observe how many recipients open your email. This figure shows you if your subject line is engaging.
Click-through rate (CTR) : You analyze the percentage of people who click on a link in your message. This rate indicates the level of interest in your content.
Conversion rate : You calculate how many users complete the desired action after clicking, such as signing up or making a purchase.
Deliverability rate : You check the number of emails that arrive in the inbox. A good rate ensures that your messages don't end up in spam.
Bounce rate : This is the percentage of emails that are not delivered. A high rate indicates problems with your contact list.
Tip: You can use email marketing tools to track these metrics in real time. This allows you to quickly identify areas for improvement and optimize your future campaigns.
You compare your results with industry averages. You identify the emails that perform best. You test different subject lines, content, and sending times. You improve with each campaign because you base your decisions on reliable data.
Measuring results allows you to precisely manage your customer acquisition. You invest your budget where it's most effective. You build a solid strategy and grow your business through email marketing.
Overall acquisition strategy with email marketing
Complementarity of the levers
You're building a solid acquisition strategy by combining several levers. Email marketing integrates perfectly with other tools to maximize your results. You've noticed that 18% of consumers rank email among their top three communication channels. 77% check their inbox every day. You're also using social media advertising (SMA) to reach a targeted audience, retargeting to remind visitors of their interest, and social media optimization (SMO) to broaden the reach of your campaigns.
SMA: You reach B2B and B2C prospects with targeted advertising.
Retargeting: You re-engage visitors who have shown an interest in your products.
SMO: You improve the visibility of your content on social networks.
Both approaches are based on the same principle: you develop your client portfolio through personalized messages.
Integration scenarios
You create integration scenarios to boost the effectiveness of your campaigns. You use paid pop-ups and forms to capture visitors' attention on your site. You follow up with emails from those who didn't click, offering them a sales representative's contact information. You vary your content to engage prospects: pop-ups, forms, emails. You implement multichannel automation to reach your customers via email, social media, and push notifications. You can also send a five-email workflow over seven days to convert visitors into customers.
Integration with tools like CRMs allows you to better manage your contacts, precisely segment your database, and track performance. You strengthen engagement and optimize your marketing efforts.
Practical advice
You want your acquisition campaigns to succeed. You apply simple and effective tips recommended by experts:
Comply with GDPR regulations to protect your customers' data.
Segment your database to send messages tailored to each profile.
Strategically configure your campaign to maximize impact.
Personalize your messages to increase engagement.
Optimize your emails for mobile devices.
Perform A/B tests to compare different versions.
Add relevant links and clear calls to action.
Make it easy to unsubscribe to respect the freedom of your subscribers.
Test each campaign before sending it.
You improve your results by following these best practices. You observe better deliverability, a higher open rate, and optimized conversion.
You build a high-performing, comprehensive acquisition strategy by combining email marketing with other channels, integrating tailored scenarios, and applying practical advice. This allows you to expand your customer base and ensure the growth of your business.
Automate your email marketing with Magileads
Key Features
Looking for a solution to automate your email marketing campaigns? Magileads offers powerful and easy-to-use tools. You can create multi-channel campaigns. Send emails, SMS messages, and LinkedIn messages from a single platform. Automate repetitive tasks. Effortlessly schedule message sending and contact updates. Personalize each message based on your prospects' specific information. Adapt the content for each recipient. Use tracking and analytics tools to measure your campaign performance. Monitor open, click-through, and conversion rates in real time.
Creation of multi-channel campaigns: emails, SMS, LinkedIn.
Automation of repetitive tasks: sending messages, updating contacts.
Advanced message personalization based on the contact's profile.
Tracking and analysis tools to manage your results.
Tip: You can test different sending scenarios and adjust your campaigns based on the results. Magileads helps you save time and optimize every step of your customer acquisition process.
Benefits of automation
You quickly see the benefits of automation with Magileads. You save time by eliminating manual tasks. You ensure precise and consistent communication with your prospects and customers. You increase sales through more targeted and regular campaigns. One brand saw a 20% increase in sales after automating its emails with Magileads. You build customer loyalty by sending messages tailored to their journey. You use email marketing to acquire new customers and strengthen relationships with those who already trust you.
Save time by automating repetitive tasks.
Precision and consistency in your communications.
Sales increased, up to +20% observed in some brands.
Acquisition and retention are facilitated by tailored scenarios.
You can set up conversion emails to target non-customer prospects with promotional offers. You send loyalty emails to inform your customers and encourage them to buy again. You use Magileads to track each step of the customer journey. You analyze the results and adjust your campaigns to maximize impact.
Tip: You can ask your customers for their feedback on the campaigns they receive. This helps improve the relevance of your messages and strengthens trust.
Magileads empowers you to automate, personalize, and measure your email marketing campaigns. You grow your customer base and ensure your business thrives.
Best practices and mistakes in email marketing
Pitfalls to avoid
You want your email marketing campaigns to be successful. You need to avoid some common pitfalls that can hurt your results. Sending an email at the wrong time reduces its impact. You need to understand your target audience's habits to choose the right time slot.
Neglecting your email list leads to high bounce rates and a lower sender reputation. You should regularly clean your contact database.
Here are the most common mistakes to avoid:
Sending too many emails tires out your subscribers.
Neglecting the subject line of the email decreases the open rate.
Poor personalization makes the message less relevant.
Inappropriate design and layout make reading difficult.
Lack of analysis and adjustment of campaigns prevents improvement.
To improve your results, you can follow these steps :
Establish a regular and consistent sending schedule, but not too frequent.
Write a clear, concise, and relevant subject line.
Use the recipient's first name in the email to personalize it.
Optimize your emails for mobile devices.
Monitor your open rates and adjust your strategy.
Tip: A well-targeted email sent at the right time increases engagement and conversion.
Deliverability
Deliverability determines whether your emails actually reach your recipients' inboxes. Several factors influence this outcome. The sender's reputation, the quality of the contact list , the message content, and bounce management all play a crucial role.
To optimize deliverability, you can:
Maintain an up-to-date contact database to avoid bounces.
Use a professional domain name to boost your credibility.
Avoid spam trigger words in email content.
Respect user preferences regarding sending frequency.
An email that follows these best practices is more likely to be read. You need to monitor your metrics and adjust your campaigns to ensure good deliverability.
Tip: A low bounce rate and a clean list protect your sender reputation.
Compliance with the GDPR
The GDPR imposes strict rules for email marketing. You must obtain explicit consent, separate from any other conditions. You clearly explain what your subscribers will receive in exchange for their email address. You avoid purchased or scraped lists and prioritize opt-in addresses.
Here are the obligations to be respected:
Obtain explicit and separate consent.
Make sure your registration forms are well-designed and include a mandatory consent box.
Offers value-added content to encourage registration.
Explicit consent and transparent information are two fundamental requirements to ensure GDPR compliance during commercial email campaigns.
You must also:
Avoid pre-ticked boxes or passive acceptances.
Ensure traceability of consent.
Complying with the GDPR protects your customers and strengthens trust in your brand. You ensure the legality of your campaigns and avoid penalties.
Remember that email marketing remains the preferred channel for interacting with brands. You can prospect, acquire, and retain customers with personalized campaigns. Automation optimizes every step, improves responsiveness, and frees up time for you to focus on qualified leads. Magileads has helped businesses increase their conversion rates and reduce their costs.
To test an automated solution, you create scenarios , use A/B testing, and activate smart follow-ups.
Adopt a gradual approach and integrate this lever into your strategy to boost customer acquisition.
FAQ email marketing
How to choose the right email marketing tool?
You should compare features, ease of use, and customer support. Prioritize a tool that offers segmentation, automation, and performance tracking. Magileads offers a complete solution for managing your campaigns effectively.
When is the best time to send an email?
You often get the best results by sending your emails on Tuesdays or Thursdays, between 10am and 2pm. Test different times to identify those that generate the most opens and clicks from your target audience.
How can I improve my email open rate?
Write a catchy and relevant subject line. Personalize the content for each recipient. Use emojis to grab attention. Test multiple versions using A/B testing to identify what works best.
Should I segment my contact list?
Yes, you need to segment your list to send messages tailored to each profile. Segmentation increases the relevance of your emails and improves your conversion rate . You can use criteria such as behavior or location.
How can I comply with the GDPR in my campaigns?
You must obtain explicit consent before sending emails. Clearly explain how the data will be used. Offer an easy way to unsubscribe. Use compliant signup forms and keep proof of consent.
What indicators should be tracked to measure the performance of email marketing?
Monitor open rates, click-through rates, conversion rates, and bounce rates. Use analytics tools to track these metrics in real time. This allows you to adjust your strategy and optimize your campaigns.
Is automation suitable for small businesses?
Yes, automation is suitable for all sizes of businesses. You save time and ensure regular communication. Magileads offers simple scenarios to implement, even if you're new to email marketing.
See also
Top 10 Emailing Tools for Prospecting 2024
Tips to improve your Cold-Mailing campaigns
The Impact of Cold Emailing on Your Professional Network
