Advantage of a PRM in a customer acquisition platform

A woman in front of her computer.

New technologies and the democratization of the Internet and in particular social networks have made it possible to significantly innovate the marketing field. We are currently talking about digital marketing.

Today, the web is the most effective platform for acquiring new customers. And Magileads understands this well, and invites you to be part of those who succeed in this new commercial reality!

Magileads is the first omnichannel prospecting platform for customer loyalty and acquisition, and PRM or “Prospect relationship management” an integral part of the company's cards in customer acquisition.

A customer acquisition platform?

Customer acquisition is a goal that drives Magileads. The latter can be defined as the approach consisting in developing the customer portfolio of a company . Of your business! The final objective is to identify the commercial avenues in order to transform them into customers.

How to gain new market share ? What means to attract the targets effectively? What strategy is the most suitable for transforming its prospects into customers? How to manage your relationship with your prospects ? It is in response to these fundamental questions that Magileads comes into play by supporting you in the conquest of your customers!

One of Magileads' greatest strengths lies in the omnichannel nature of its prospecting and the quality of its related services. Omnichannel is often seen as the evolution of multichannel, but the difference lies in the better optimization of the channels available in the case of omnichannel.

If the decompartmentalization of the channels is essential for Magileads' prospecting processes managing its relations with all these prospects from different channels constitutes a real issue for the company, hence the importance and the need to give value and importance to the PRM or "prospect relationship".

What is “Prospect relationship management” (PRM)?

The " Prospect Relations Management" or PRM is a subset of "customer relationship management". CRMs have a global vision of all your contacts - prospects, loyal customers and others . But the PRM focuses specifically on your prospects as an individual ; It emphasizes your contacts and how to maintain them . Working with PRM in mind means concentrating your efforts on your contacts that have shown signs of engagement , and qualify them as a customer. PRM allows companies to be more selective in their marketing efforts by targeting contacts that show signs of engagement.

Magileads goes in this direction by offering you both a PRM , but also a simple, visual, and efficient CRM. Our PRM allows an automation strategy of your reminders by nurturing loops , it tells you the number of reminders already carried out by emails, while the prospect spent on your website, but also the number of telephone reminders made to transform prospects into customers .

All the information concerning your prospects is obviously provided , such as the name of the contact, the company, the email, the fixed or mobile phone, the function of contact, the location, the sector of activity or the direct link of the LinkedIn profile.

Meta-titles: The importance of a PRM for Magileads.

Meta description:

Magileads is an omnichannel prospecting platform for loyalty and customer acquisition, and the PRM or "Prospect Relationship Management" is an integral part of the company's cards in customer acquisition.

To go further

Croc method: how to structure your telephone prospecting

Croc method: how to structure your telephone prospecting

Structure your calls with the CROC method: contact, reason, objective, conclusion. Optimize your exchanges and increase your conversion rates.
How artificial intelligence is revolutionizing dirty intelligence

How artificial intelligence is revolutionizing dirty intelligence

Artificial intelligence is revolutionizing dirty intelligence by optimizing sales, personalizing interactions and anticipating customer needs.
Strategic data to optimize your B2B prospecting

Strategic data to optimize your B2B prospecting

Find out how to use the B2B prospecting strategic data to target your prospects, personalize your campaigns and maximize your conversion rates.
How to create a 0% obsolete BtoB database?

How to create a 0% obsolete BtoB database?

Find out how to create an obsolete B2B 0% B2B database thanks to reliable strategies, modern tools and regular updates.
AI agents and prospecting: definition, advice, tips. Know everything about this revolution

AI agents and prospecting: definition, advice, tips. Know everything about this revolution

IA agents and prospecting: boost your prospecting with smart tools. Discover their advantages, practical advice and traps to avoid.
How does Magileads revolutionize multichannel campaigns?

How does Magileads revolutionize multichannel campaigns?

Find out how Magileads optimizes your multi -channel campaigns thanks to automation, personalization and analysis to maximize your king.