Digital marketing, used to digitize a business, plays a truly important role in today's society. It affects all sectors of activity, such as education, industry, and commerce.
Digital marketing to digitize a business
The COVID-19 pandemic has been a catalyst for the digital transformation of businesses. Disrupted economically and strategically, these companies sought to improve all their processes as quickly as possible. Furthermore, supported by technological advancements , this transformation has become unavoidable and, of course, indispensable. However, some companies still do not fully grasp the major and real implications of digital marketing . Therefore, we will attempt to answer the following question: why and how should you digitize your business ?
Digital marketing to digitize and optimize visibility and traceability
Currently, 50% of French people have stated that they have adopted new consumption habits, particularly online shopping . In this context, it would be more intelligent and beneficial to change the strategic marketing , notably by shifting away from the physical world and towards a more digital one .
Digitalization will then allow potential customers to find the company more easily and quickly. This can be done, for example, through email campaigns, pop-ups, or various digital advertising .
Secondly, it will also allow customers to share and talk about the company on the internet, through social networks via influencers or through pages, sites, and forums.
So, with the explosion of potential customers , isn't it obvious to increase one's digital presence? It is through the sum of these actions mentioned above that digitalization significantly contributes to increasing a company's visibility and . Consequently, an absence from the digital world can now be synonymous with the disappearance of the economic fabric.
Digital marketing to digitize a business, improve its competitiveness, and grow rapidly
If a company wants to stay in the game and ensure its growth, it must be competitive. Currently, it's no longer simply a question of competitiveness in the physical market, but also in the digital market .
public or private , must develop the best strategic plans using digital marketing to digitize their operations and ensure their long-term survival . Consequently, it is essential for a company to undertake its digital transformation in order to adapt to this new situation.
Digital marketing, used to digitize a business, will allow the company to secure its position in the market . For example, we have recently witnessed the digitization of universities (100% online courses, digital libraries, etc.), putting them in competition with each other. These are real battles to remain competitive.
Logically, a company's entry into the competitive digital world will contribute to its development. Furthermore, according to a study conducted by Comarketing-News (aka COMK) , a news site dedicated to digital technology, e-business, and Martech as a whole, digitized companies grow 2.2 times faster than those that are not.
Digital marketing to digitize a business and improve its customer relationship
Digital marketing, used to digitize a business, is indeed a new way to get closer to customers . This is because the transparency, immediacy, availability, and accessibility offered by new technologies strengthen the bond between the company and its customers. Consequently, it becomes easier for the company to gain customer trust and optimize customer loyalty.
Aside from that, a company's digital transformation allows it to effectively meet the real needs of its customers. Indeed, thanks to the exchanges between customers and marketers, services and products can be more or less personalized . Furthermore, since storing and processing customer data is simpler, personalization is also easier.
Ultimately, digital marketing, by digitizing a business, will lead to greater customer satisfaction . For example, after-sales service (or post-purchase service) can be provided more quickly, as communication between the customer and the company is very rapid. This is how a close and supportive relationship develops between the company and its customers, resulting in their mutual success.
How to digitize your business?
First, for successful digitization, you must begin by digitizing the customer experience . To do this, the company must use several tools, such as social media , mobile applications, Big Data, etc. This will allow the company to improve not only its Human Resources (HR) processes, but also its interactions with its customers (internet users, subscribers, or "followers").
Secondly, the company needs a website . This site will allow customers to view the products and services offered by the company. It must therefore be well-designed to project the best possible image of the company itself, as well as its employees. Furthermore, it must be well-optimized for search engines (SEO) to ensure high visibility online. To achieve this, it would be best for the company to hire a digital marketing specialist to help digitize its online presence.
Thirdly, the company must set up a team responsible for the digital domain. More specifically, it must assemble a team that will be focused and specialized in the world of digital marketing : digital communications , manager, web editor, social media manager, etc.
These steps are essential for a successful and beneficial digital transformation. Otherwise, poorly managed digitization can create a very negative image for the company. It will lose all credibility and, most importantly, the trust of its customers .
In conclusion, a company's presence in the digital world and its integration should be a given. Digital marketing, used to digitize a business, will allow it to establish itself in this hyper-competitive world while opening up new horizons and strengthening its brand awareness. However, it is essential to carefully follow each step of a digital transformation to avoid the destruction of the entire company.
