Are you spending countless hours manually searching for and managing leads on LinkedIn? Despite your best efforts, are you still not seeing results? Perhaps it's time to change your approach. Automating your LinkedIn prospecting can save you time while generating more leads . In this article, we'll explain how to do it, step by step.
Automation: what is it and how does it work?
As a reminder, automation is a technique that involves entrusting repetitive and time-consuming (but nonetheless important within your company) tasks to computer tools . The goal: to automate these tasks so you can focus on other, more important missions such as personalizing your messages or optimizing your content .
This technique can be perfectly used for LinkedIn prospecting . No more spending hours on the platform searching for profiles and sending messages one by one. You manage your prospecting from your automation tool's interface. All you have to do is schedule campaigns.
Good reasons to automate your LinkedIn prospecting
Manually prospecting on LinkedIn can consume a significant portion of your time. If this expended energy is coupled with poor results, discouragement can quickly set in! And it's a vicious cycle. The more your motivation diminishes, the less chance you have of succeeding.
Automating your tasks can be the solution to lighten your workload. By using it, you can quickly reduce the time you spend prospecting online. Once you've chosen the right tool, all you have to do is set up your workflows . Everything else (responding to messages, sending follow-ups, etc.) is done automatically. This allows you to generate a stream of qualified leads while you focus on other things .
Automation to increase the relevance of your prospecting messages
If you send dozens of messages a day, it's understandable that you might not always have the energy to personalize your communications. Copying and pasting the same template for all your prospects can be very tempting!
In prospecting, personalizing your messages is key. While automation will certainly free up more time for this task, your automation tools also allow you to do it effortlessly. Including variables like the recipient's name, surname, or company in your prospecting emails dramatically increases your chances of capturing their attention. This customization can be done in just a few minutes.
An automation tool also allows you to target your campaigns based on behavioral data lead scoring system , you know the engagement level of your prospects in real time. This allows you to know what information is useful to share with them. You significantly reduce the risk of sending them irrelevant content, and therefore of being blacklisted by them.
3 steps to follow to effectively automate your LinkedIn prospecting
Automating your LinkedIn prospecting starts with identifying prospects. For this, you need a database . With Magileads , you have access to 20 million B2B contacts updated daily. All you have to do is segment this database based on relevant criteria such as industry or desired position to find your prospects.
Once you have your database, you need to create your content and your sales script . As a reminder, this involves creating a series of steps that follow one another until your prospects become new customers. For example: start by sending an invitation followed by an automated thank-you message (if the prospect accepts the invitation), and then a more detailed proposal to be sent a few days later.
In short, to prospect effectively and automatically on LinkedIn , you will need:
- Having a good database,
- Qualify your prospects,
- To set up scenarios.
You can achieve all of this using the tools available on Magileads . We offer a dynamic B2B database , an intelligent marketing automation tool , and relevant reporting tools . You can use them to automate, test, and optimize your LinkedIn prospecting campaigns , but that's not all. Our omnichannel platform also allows you to leverage other prospecting channels such as email, SMS, and VMS.
