Do you spend many hours research and manual management of prospects on LinkedIn? Despite all your efforts, the results are not there? Maybe it's time for you to change your method. Automating your LinkedIn prospecting would allow you to save more time while generating more leads . In this article, we explain how to do it, concretely.
Automation: what is it and how does it work?
As a reminder, automation is a technique consisting of entrusting repetitive and time-consuming tasks (but not negligible within your company) to IT tools . The goal: to automate these tasks in order to allow you to concentrate on other, more important missions such as personalizing your messages or optimizing your content ...
This technique is perfect for LinkedIn prospecting . No more hours spent on the platform searching for profiles and sending messages one by one. You manage your prospecting from the interface of your automation tool. All you have to do is schedule campaigns.
Good reasons to automate your LinkedIn prospecting
Manual prospecting on LinkedIn can monopolize a large part of your time. If this energy spent is associated with low results, discouragement can quickly happen! However, it is a vicious circle. The more your motivation is diminishing, the less likely you have to perform.
Automation of your tasks can be the solution to relieve you. By using it, you quickly divide your prospecting time on the network. Once the right tool has been adopted, you just have to set up scenarios . Everything else (responding to messages, making reminders…) is done automatically. This allows you to generate a flow of qualified prospects while you do something else .
Automation to increase the relevance of your prospecting messages
If you send dozens of messages a day, it's understandable that you don't always have the courage to personalize your exchanges. Copying and pasting the same template for all your prospects can be very tempting!
However, in terms of prospecting, personalizing your messages is the crux of the matter. Certainly, thanks to automation, you will have more time to devote to this task. But your automation tools also allow you to do it effortlessly. Inserting variables such as the recipient's last name, first name or company into your prospecting emails increases your chances of attracting their attention. This configuration can be done in just a few minutes.
An automation tool also allows you to target your campaigns based on behavioral data . Thanks to a lead scoring , you know the level of engagement of your prospects in real time. This allows you to know what information is useful to send to them. You greatly reduce the risk of sending them content that does not interest them. And therefore to be blacklisted by the latter.
3 steps to follow to effectively automate your LinkedIn prospecting
The automation of your LinkedIn prospecting begins with the identification of prospects. For this, you need a reliable database With the Magileads tool , you have access to 20 million BtoB contacts updated daily. You just have to segment this base according to relevant criteria such as the activity sector or the position sought to find your prospects.
Once you have acquired your base, you must create your content and your scenario . As a reminder, it's about creating sequences that follow one another until your prospects become new customers. For example: start by sending an invitation followed by an automatic thank you message (if the prospect accepts the invitation) then a more detailed proposal to be sent a few days later.
In short, to effectively prospect automatically on LinkedIn , you will need:
- Have a good database,
- Qualify your prospects,
- Set up scenarios.
All of this you can do by using the tools available on Magileads . We offer both a dynamic BtoB database , an intelligent marketing automation tool and relevant reporting tools . You can use it to automate, test and optimize your LinkedIn prospecting campaigns but not only. Our omnicanal platform allows you to also invest in other prospecting channels such as emails, SMS or VMS.
