How to use ChatGPT for marketing? Tips and tricks
Discover these 5 tips and some advice to make ChatGPT a real lever to optimize your marketing and sales strategy.
The Ultimate Guide to B2B Lead Generation
B2B lead generation is an essential process in business-to-business marketing. It involves identifying and qualifying potential prospects who are likely to become customers. This approach is crucial for fueling the sales pipeline and ensuring business growth. The lead generation process…
The multichannel campaign: advantages, effective channels and example scenarios
Explore the benefits of multi-channel campaigns that combine different communication channels to maximize impact.
B2B Lead Generation Statistics 2024
B2B lead generation is a critical component of marketing and sales for businesses in 2025. Recent statistics indicate that 85% of B2B marketing professionals consider lead generation their primary challenge. The lead-to-customer conversion rate is between…
Lead Acquisition: The Definition of Empathy
Lead generation is a fundamental process in a company's growth strategy. A lead, or prospect, is a person or organization that has expressed interest in a company's products or services, usually by sharing their contact information. This process aims to identify, attract, and convert..
IA and digital marketing: the trends you should follow in 2025
In 2024, artificial intelligence technology was intrinsically linked to digital marketing. Find out why.
Essential skills for digital marketing professions
Digital marketing jobs require personal and technical skills in order to promote the company as much as possible.
The chatbot at the heart of customer service
The chatbot is a platform that is useful to both businesses and consumers. This application is accessible for different media
Email typography: how to choose the best font?
For your emails to achieve the expected objectives, sometimes you have to pay attention to every detail. This is the case with fonts.
How to Acquire Quality Leads
Lead generation is a crucial process in a company's marketing strategy. It involves identifying and attracting prospects potentially interested in the products or services offered. A lead is defined as an individual or organization that has expressed interest in a company's offering by…
Social media, a springboard for electronic commerce
Social media helps facilitate the accessibility of products sold on e-commerce and business sites
B2B Lead Generation Companies: The Best Options
A B2B lead generation company is an entity specializing in identifying and qualifying prospects for businesses in the B2B sector. These companies employ various methods to identify and attract prospects potentially interested in their clients' offerings. B2B lead generation is crucial…
The advantages of commercial prospecting software
A sales prospecting tool is specialized software designed to optimize the process of acquiring new customers. These tools offer various features such as lead identification and qualification, interaction management, and sales performance analysis. Key features of a sales prospecting tool include…
B2B Lead Generation Software: Maximize Your Sales
B2B lead generation software is a technological tool designed to identify and attract potential customers in the business-to-business sector. These solutions utilize various digital marketing techniques, including email marketing, search engine optimization (SEO), social media, and content marketing. They rely on…
B2B Lead Generation Job Description
B2B lead generation is an essential process in business-to-business marketing and sales. It involves identifying and qualifying potential prospects for a company's products or services. This activity relies on a thorough analysis of the target market and the use of various communication techniques and…
The Best Commercial Prospecting Tool
A sales prospecting tool is software or an application designed to facilitate the search for and acquisition of new customers by businesses. These tools are essential for sales and marketing teams, as they enable effective lead management, interaction tracking, and…
How to generate leads on Facebook
Lead generation on Facebook is a crucial component of modern marketing strategies. This social media platform offers access to a global audience of over 2.8 billion monthly active users. Facebook's advanced targeting tools allow businesses to segment their audience with precision…
B2B Lead Generation Strategies: Maximize Growth
To succeed in marketing, it is crucial to understand the needs and preferences of the target audience. This requires in-depth research to identify the demographic, psychographic, and behavioral characteristics of potential customers. Analyzing this data allows for the creation of tailored communication strategies and offers that…
Discover the 3 main challenges of BtoB prospecting in 2025
Times are changing, and so is prospecting. Here are the 3 main trends to follow to adjust your B2B strategy in 2025.
Marketing persona: how to define your target in B to B?
The more you know your target, the more relevant your campaign will be. So learn to clearly define your marketing persona.
6 Tips to Keep Your Customers Loyal to Your Brand
To successfully run a customer loyalty campaign, you must apply these six essential techniques to keep your customers loyal to your brand
Social selling a lever for digital marketing
Social selling is a crucial element for a company's success. Discover the trends in social selling and modern marketing.
How to export LinkedIn post likes and commentators in 2025?
Here's how to export the contacts of likers and commentators from a LinkedIn post to Magileads prospecting automation software.
Commercial prospecting tools: essential guide
Commercial prospecting tools are specialized software designed to facilitate the research and acquisition of new customers
Magileads at the service of HR for the search for target candidates
Magileads allows you to target candidates effectively and recruit the right profiles without wasting time.
