ABM: the advantages of strategic account marketing
For a better return on your marketing efforts, Magileads advises you to opt for the Account Based Marketing method.
So what are the best fonts for an email?
Discover the best fonts to use in emails to ensure clear and professional communication.
Facebook Lead Generation: The Best Strategies
Lead generation on Facebook is an essential marketing strategy for businesses looking to grow their customer base. A lead is an individual or organization that has expressed interest in a company's products or services by sharing their contact information, such as their address…
10 key statistics to understand new B2B buyer behavior
10 Key statistics on B2B buyers' behavior in 2025 to guide your new marketing strategy.
Implementing an Account Based Marketing strategy
Develop an effective Account Based Marketing strategy focused on specific accounts to meet the needs of each target customer.
Create great emails with Spintax and automate with Magileads – Complete guide
Discover how to create highly personalized emails using Spintax and automate your process with Magileads
Tailor-made lead acquisition: the key to success
Tailored lead generation is a marketing method aimed at generating qualified leads in a targeted and personalized way for a business. This approach differs from traditional lead generation, which often involves purchasing generic contact lists. The goal is to attract prospects with a specific interest…
What is copywriting: how to create words that persuade consumers?
Copywriting increases a company's conversion rate and revenue. Here are some details to help you understand it better
BtoB lead generation: How to attract new customers
B2B, or business-to-business, lead generation is a strategic process aimed at identifying and attracting businesses or professionals likely to become customers. This approach differs from B2C lead generation, which targets individual consumers. It is an essential element of any sales strategy…
Emails: our advice for writing them well
To succeed with an email prospecting campaign, your messages need to be well thought out and well written. Here's how!
How to boost your LinkedIn publications in 2025?
Discover these foolproof techniques for creating content that is appreciated by the LinkedIn algorithm and its users.
CRM score: Maximizing the efficiency of your customer relationship management strategy
The CRM (Customer Relationship Management) score is a quantitative indicator used by companies to evaluate and manage their customer relationships
How to convert leads into customers with ChatGPT
ChatGPT is a chatbot platform that helps you convert your leads into customers with its advanced features.
Strategies and best practices for engaging DMUs
Email marketing remains one of the most effective strategies for B2B companies. However, to succeed in this area, it's essential to target the right audience and personalize your messages for each recipient. This article will guide you through email marketing best practices…
B2B lead generation training
B2B (business-to-business) lead generation is a strategic process aimed at identifying and attracting qualified prospects for companies operating in the B2B sector. This process involves creating and managing a database of potential contacts likely to become customers. B2B leads are…
Understanding lead acquisition: definition and strategies
Lead generation is a fundamental process for businesses aiming to expand their customer base. A lead is defined as an individual or organization that has expressed interest in a company's offerings by sharing their contact information. This process involves attracting these potential prospects and…
How to buy insurance leads effectively
When purchasing insurance leads, it's crucial to identify the company's specific needs. This includes analyzing the types of insurance offered (auto, home, life, health, etc.), the company's size, growth objectives, and the budget allocated to lead acquisition. This understanding allows for a more effective selection process
Buying Leads: How to Maximize Your Sales
Buying leads is a marketing practice that involves acquiring information about potential prospects with the goal of converting them into customers. This data typically includes contact information such as email addresses, phone numbers, as well as demographic and behavioral information. Leads are…
Purchase of qualified leads: how to find the best prospects
The purchases of qualified leads play an essential role in the success of your commercial efforts.
5 prospecting mistakes that prevent you from closing your BtoB sales
Certain errors that often go unnoticed during closing sometimes cause you to lose prospects. Here they are !
Discover the different types of targeting
There are different types of targeting. Discover them to make your strategy much more relevant.
Increase Leads: The Best Lead Generation Strategies
Best Lead Generation Strategies: The best lead generation strategies are an essential process in marketing and sales. They involve identifying and attracting potential prospects for a business. A lead is a person or organization that has expressed an interest in…
What are the practical techniques for generating qualified leads in B2B?
Discover practical and effective techniques and approaches to generate qualified leads to strengthen customer bases.
The advantages of the LinkedIn prospecting tool
LinkedIn is an online professional networking platform with over 740 million members in more than 200 countries. Founded in 2003, it allows users to create professional profiles, connect with other professionals, and share career-related information. For…
B2B Marketing: 4 key statistics and best practices for a successful strategy
Here are 4 important statistics to remember in B2B Marketing and best practices for a successful prospecting strategy.
