What is copywriting: how to create words that persuade consumers?
Copywriting increases the conversion rate and revenue of a business. Here are some details to better understand
BtoB lead generation: How to attract new customers
The generation of BtoB leads, or business to business, is a strategic process aimed at identifying and attracting businesses or professionals likely to become customers. This approach is distinguished from the generation of BtoC leads, which targets individual consumers. It constitutes an essential element of the commercial strategy ...
Emails: our advice for writing them well
To succeed in an email prospecting campaign, your messages must be well thought out and well written. Here's how to do it!
How to boost your LinkedIn publications in 2025?
Discover these relentless techniques for creating content appreciated by the Linked In algorithm and its users.
CRM score: Maximizing the efficiency of your customer relationship management strategy
The CRM (Customer Relationship Management) score is a quantitative indicator used by companies to assess and manage their customer relationships
How to convert leads into customers with ChatGPT
ChatGPT is a chatbot platform that helps you convert your leads into customers with its advanced features.
Strategies and best practices for engaging DMUs
Email marketing remains one of the most effective strategies for B2B companies. However, to succeed in this area, it is essential to target the right audience and personalize your messages for each recipient. This article will guide you through best marketing practices by email ...
B2B lead generation training
The generation of B2B (Business-to-Business) leads) is a strategic process aimed at identifying and attracting qualified prospects for companies operating in the inter-company sector. This process implies the creation and management of a potential contact database likely to become customers. B2B leads are ...
Understanding lead acquisition: definition and strategies
The acquisition of leads is a fundamental process for companies aimed at expanding their customer base. A lead is defined as an individual or an organization that has expressed interest in the offers of a company by sharing its contact details. This process involves attracting these potential prospects and ...
How to buy insurance leads effectively
When purchasing insurance leads, it is crucial to identify the specific needs of the company. This includes the analysis of the type of insurance offered (automotive, home, life, health, etc.), the size of the company, the growth objectives and the budget allocated to the acquisition of leads. This understanding allows a more effective selection ...
Buying Leads: How to Maximize Your Sales
The purchase of leads is a marketing practice which consists in acquiring information on potential prospects in order to transform it into customers. These data generally include contact details such as electronic addresses, telephone numbers, as well as demographic and behavioral information. The leads are ...
Purchase of qualified leads: how to find the best prospects
The purchases of qualified leads play an essential role in the success of your commercial efforts.
5 prospecting mistakes that prevent you from closing your BtoB sales
Certain errors that often go unnoticed during closing sometimes cause you to lose prospects. Here they are !
Discover the different types of targeting
There are different types of targeting. Discover them to make your strategy much more relevant.
Increase Leads: The Best Lead Generation Strategies
Best strategies for generation of prospects The best generation of prospects is an essential process in marketing and sales. It consists in identifying and attracting potential prospects for a business. A lead is a person or an organization that has expressed interest in ...
What are the practical techniques for generating qualified leads in B2B?
Discover practical and effective techniques and approaches to generate qualified leads to strengthen customer bases.
The advantages of the LinkedIn prospecting tool
Linkedin is an online professional networking platform with more than 740 million members in more than 200 countries. Founded in 2003, it allows users to create professional profiles, connect with other professionals and share information related to their careers. For ...
B2B Marketing: 4 key statistics and best practices for a successful strategy
Here are 4 important statistics to remember in B2B Marketing and best practices for a successful prospecting strategy.
How to use ChatGPT for marketing? Tips and tricks
Discover these 5 tips and some advice to make ChatGPT a real lever to optimize your marketing and sales strategy.
The Ultimate Guide to B2B Lead Generation
The generation of B2B leads is an essential process in corporate business marketing. It consists in identifying and qualifying potential prospects likely to become customers. This is crucial to feeding the sales pipeline and ensuring the growth of the business. The generation process of ...
The multichannel campaign: advantages, effective channels and example scenarios
Explore the benefits of multi-channel campaigns that combine different communication channels to maximize impact.
B2B Lead Generation Statistics 2024
The generation of B2B leads is an essential element of marketing and sales for companies in 2025. Recent statistics indicate that 85% of B2B marketing professionals consider the generation of leads as their main challenge. Leads conversion rate to customers is between ...
Lead Acquisition: The Definition of Empathy
Leads acquisition is a fundamental process in the business growth strategy. A lead, or prospect, is a person or an organization that has expressed interest in the products or services of a company, generally by sharing its contact information. This process aims to identify, attract and convert ...
IA and digital marketing: the trends you should follow in 2025
In 2024, artificial intelligence technology was intrinsically linked to digital marketing. Find out why.
Essential skills for digital marketing professions
Digital marketing jobs require personal and technical skills in order to promote the company as much as possible.
