You're missing opportunities every day without automated follow-up.
80% of sales require five follow-ups after the first contact.
44% of salespeople give up after just one follow-up.
The best time to follow up is within five minutes of a request.
Structuring your emails for each stage of the customer journey is essential. You can create multichannel campaigns with Magileads. Send the right message to the right person at the right time. You save time and increase engagement, loyalty, and ROI.
Key points
Email automation saves time and improves the efficiency of communication with customers.
Personalizing messages increases customer engagement and loyalty, making every interaction more meaningful.
Well-designed follow-up emails can recover up to 17% of abandoned carts, thus maximizing sales.
Using specific triggers for each email improves the relevance and impact of your marketing campaigns.
Regularly testing and optimizing your emails helps to identify what works best and to continually improve your results.
Why automate your emails?
Immediate benefits
Email automation transforms the way you communicate with your prospects and customers. You save time and streamline your efforts. You ensure consistent communication with all your contacts. You maintain a connection with your audience, even when managing large volumes of data. You quickly see an increase in engagement levels. You improve the customer experience from the very first interactions. You optimize the ROI of your campaigns.
Tip: Automation allows you to react at the right time, based on each prospect's behavior. You'll never miss an opportunity again.
Time savings and increased efficiency
Personalized and regular communication
Strengthened commitment from the very first contact
Impact on ROI
You want to maximize your results without breaking the bank. Automated email marketing offers a relatively low cost compared to other channels. You benefit from immediate impact because your campaigns are viewed quickly. You can easily analyze performance thanks to precise tracking of open and click-through rates. Marketers often see a 20% increase in revenue when campaigns are personalized.
Reduced cost for maximum range
Instant reactions from recipients
Real-time monitoring and optimization
Personalization and customer experience
You enhance the customer experience by sending tailored messages at each stage of the journey. Automation allows you to personalize your emails based on each prospect's behavior and preferences. 91% of consumers prefer to receive offers that are directly relevant to them. Using the recipient's real name in the subject line increases open rates by 26%. You build loyalty more easily and create lasting relationships.
Targeted and relevant messages
Large-scale, consistent experience
Increased customer loyalty through personalization
1. Examples of quantified results (Performance)
Block A: The Income Multiplier
Klaviyo 's 2025 benchmarks , automated email flows have an average conversion rate of 1.42% , compared to just 0.08% for traditional manual campaigns— 17 times more effective . Among the top performers (top 10%), this rate even reaches 4.93% .
Block B: The impact on abandoned shopping carts (a concrete e-commerce case study)
Let's take the example of an abandoned cart recovery sequence: while the average abandonment rate reaches 70.22% , automated recovery emails generate:
Real case : PaintNite saw its conversion rates increase by 7% by switching to automated workflows, reaching 8.47% conversion on their flows.
Block C: Quantified Productivity Gain
A study by Ascend2 (2024) reveals that 74% of marketers save more than 6 hours per week by automating repetitive tasks (segmentation, scheduled mailings, reporting).
2. Expert quotes and market research (Credibility)
Integrable expert quote:
“Automation doesn’t replace humans; it frees up teams’ time so they can focus on strategy and creativity. We’ve observed that companies combining AI and automation see their click-through rates increase by 13.44% and their revenue by 41%. ”
— Analysis by Humanic.ai (2025)
ROI data to strengthen expertise:
The DMA (Data & Marketing Association) confirms that email marketing delivers an average ROI of 3,600% in 2025 (i.e., 36 returns for 1 invested ), placing the channel well above SEO (825%) or Google Ads (800%).
For B2B companies, 59% of marketers consider email to be their most effective channel for prospecting, ahead of SEO and social networks combined.
Strategic insight ( Marketo ):
Companies using AI in their emailing scenarios see an average increase of 15% in click-through rates and 12% in conversion rates, with a 14% in customer acquisition costs.
3. Challenges of Automation + Concrete Solutions
Challenge #1: Declining deliverability
The problem : In 2024, average deliverability fell to 83.1% (16.9% of emails end up in spam or bounce). 48% of marketers cite managing spam filters as their biggest challenge.
The solution :
Challenge #2: Subscriber fatigue and disengagement
The problem : 45% of professionals struggle to maintain long-term engagement with their automated workflows. The "set it and forget it" approach kills performance.
The solution :
Challenge #3: Perceived intrusiveness and confidentiality
The problem : An academic study from Aalto University highlights that excessive personalization can create a feeling of intrusion in 60% of consumers, especially if behavioral data is too transparent.
The solution :
"At Magileads, these statistics translate concretely into the use of the 'Behavioral Scoring' module which helps to avoid the pitfall of disengagement: rather than a fixed linear sequence, the platform allows the creation of conditional loops (if the lead opens 3 emails without clicking → change sending window or tone). »
Essential types of automated emails
Activation emails
You use activation emails to create a connection from the very first contact. These messages are sent after registration or the first action taken on your site.
Here are the most effective triggers:
Welcome email: Welcome your new contact, remind them of the benefits, and suggest a first action. This type of email can triple engagement.
Onboarding email: Ideal for explaining a complex service or product. You guide the user step by step to help them get started.
Tip: Pay attention to clarity and a welcoming tone in your messages. A positive tone encourages the continuation of the journey.
Transactional emails
Transactional emails inform and reassure customers after a specific action (purchase, registration, request). To maximize customer satisfaction, ensure that you:
Clarity and conciseness of the message
Responsive design for all screens
Smart personalization
Inclusion of relevant CTAs
Performance monitoring and analysis
Email type | |
|---|---|
Birthday emails | 78% |
Stock alerts | 45-55% |
A well-designed transactional email reduces questions and increases trust.
Follow-up emails
Are you trying to re-engage an inactive contact or recover an abandoned shopping cart? To succeed, adopt these best practices:
Make the object look good to attract attention
Personalize the message with the prospect's name
Keep it concise and adapt your tone
Add a clear call to action
A relevant follow-up email can recover up to 17% of abandoned shopping carts.
Customer loyalty emails
Loyalty emails nurture long-term relationships. You offer personalized deals, perks, or exclusive content. Automation makes rewards instant and tailored to purchasing preferences. Engaged customers are 27% more loyal.
Scenario | |
|---|---|
Birthday emails | 2 to 3 times higher than traditional campaigns |
Referral Program | 7 to 15% additional revenue |
Commercial emails
You use these emails to promote an offer or product. To optimize their impact:
Personalizes according to contact history
Offers exclusive benefits
Send at the right time
Add a relevant CTA
Segment your list regularly
Well-targeted marketing emails generate more engagement and sales.
15 examples of marketing automation emails
Welcome email
Trigger : Registration or account creation.
Key Content :
Structure a sequence to engage the new subscriber.
Personalize the message to create a strong connection.
Use an engaging object to encourage openness.
Implementation tip : Segment your new subscribers to tailor the tone and content. A well-crafted welcome email boosts engagement from the start.
Onboarding email
Trigger : First use of a service or product.
Key Content :
It presents the essential features.
Add an avatar for a personal touch.
Use emojis in the subject line to attract attention.
Prefer plain text emails for greater authenticity.
Implementation tip : Remain present during the first few days. Use an engaging sender address, not a no-reply one. Each email should have a single objective.
Double opt-in email
Trigger : Signing up for a newsletter or service.
Key Content :
Requests confirmation of email address.
Explain the added value of validation.
Reassures about data confidentiality.
Implementation tip : Double opt-in lists have a 35% open rate, compared to 27% for single opt-in. Prioritize this format for a more engaged subscriber base.
Double opt-in lists, while smaller, offer greater conversion potential. Contacts who confirm their subscription twice demonstrate a genuine interest in your communications.
Order confirmation email
Trigger : Purchase or reservation completed.
Key Content :
Confirms order registration.
Displays essential information: items, amount, address, estimated delivery date.
Provides a tracking link and a support contact.
Implementation tip : Always structure your message around the When, Where, and What. Immediately reassure the customer to limit customer service requests.
Sending email
Trigger : Sending the package or activating a service.
Key Content :
Personalize the content.
Choose an eye-catching object.
Uses a responsive template (46% of openings are on mobile).
Implementation tip : Segment your list to tailor the message based on product type or region. Send the email at the right time to maximize engagement.
Invoice email
Email type | Average open rate |
|---|---|
Automated emails | 38% |
Manual campaigns | 21% |
Trigger : Generation of an invoice after purchase.
Key content : Clear document, easy to find, meets expectations.
Implementation tip : Prioritize simplicity and clarity. Transactional emails achieve open rates of up to 80%.
Post-purchase email
Trigger : Purchase finalized and received by the customer.
Key Content :
Thank the customer.
Offers useful content or a complementary product.
Invites you to leave a review.
Implementation tip : Incorporate marketing elements to encourage repeat purchases. Educate on the product's benefits to limit returns.
Inactive reminder emails
Trigger : Lack of opening or action for several weeks.
Key Content :
Offers a clear advantage (discount, exclusive content).
Adopt a personal and caring tone.
Creates urgency with a limited-time offer.
Implementation tip : Automate your follow-ups to reach the right contacts at the right time. Segment according to inactivity level.
Abandoned cart email
Trigger : Adding a product to the cart without completing the purchase.
Key Content :
Recalls the products left in the basket.
Adds social proof (reviews, ratings).
Offers an incentive.
Implementation tip : Follow up quickly (ideally within 24 hours). Recovery rates reach 31%, with a conversion rate of around 18%.
Product consultation email
Trigger : Viewing a product page without making a purchase.
Key Content :
Recommends relevant products based on purchase history.
Uses dynamic content tailored to the recipient's activity.
Adjusts offers in real time.
Implementation tip : Guide the customer towards purchase with personalized suggestions. Choose optimal sending times to maximize engagement.
Guide customers towards a purchase by only suggesting relevant products. Track their purchase history to provide tailored recommendations.
Reactivation email
Trigger : Prolonged inactivity (several months).
Key Content :
Messages such as "We miss you" or "What are you up to?".
Special offer or exclusive bonus.
Your human and local touch.
Implementation tip : Offer an irresistible deal. Support the customer throughout the process to prevent them from becoming inactive again.
Indicator | Target value (B2C sector) |
|---|---|
The opening rate | between 35% and 55% |
Click rate | greater than 8% |
Conversion rate | 5 – 15 % |
Unsubscribe rate | < 0,3 % |
Trigger : Regular programming or specific event.
Key content : News, advice, personalized offers.
Implementation tip : Segment your database to send content tailored to each profile. Analyze engagement rates to adjust the frequency.
Birthday email
Trigger : Customer's birthday.
Key Content :
Use emojis 🎉 or 🎂 to attract attention.
Personalize the greetings with the first name and age.
Includes festive images.
Implementation tip : Schedule sending for the morning of the big day. Birthday emails have an average open rate of 45% and generate up to 179% more clicks.
Loyalty program email
Trigger : Registration or progression within the loyalty program.
Key Content :
It rewards commitment (points, status, privileges).
Encourage the next interaction.
Clarifies how the program works.
Implementation tip : Personalize the message according to the customer's level. Loyalty program emails increase satisfaction and strengthen brand preference.
Event invitation email
Trigger : Organization of an event (webinar, trade show, product launch).
Key Content :
Personalize the sender to humanize the invitation.
Use clear and visible calls to action.
It focuses on aesthetics and is optimized for mobile.
Implementation tip : Schedule reminders one day before the event, one hour before, and then five minutes before the start. A non-responsive email can cause many registrations to be lost.
Mobile optimization is essential, as more than 50% of opens are made on smartphones.
Key takeaway : Segmentation and timing play a crucial role in the success of every automated email. Analyze behaviors, adapt the content, and choose the right moment to maximize the impact of your campaigns.
Building an effective email automation scenario
Triggers and conditions
You need to start by defining the triggers that activate each email in your workflow. A trigger can be a signup, a purchase, or a period of inactivity. The conditions specify when and to whom to send the message. For example, you can choose to send a follow-up email only if the prospect hasn't opened your previous messages for 21 days. With Magileads, you can easily visualize these steps and adjust each scenario based on customer behavior.
Tip: Use specific triggers to avoid sending unnecessary messages. This improves the relevance of your communication.
Segmentation and scoring
Segmentation allows you to divide your contact database into homogeneous groups. You can segment by age, location, or engagement level. Scoring assigns points to each prospect based on their actions. You can then adapt the content and timing of your campaigns. For example, a highly engaged prospect receives personalized offers, while an inactive contact receives a reactivation sequence. Magileads makes it easy to create multiple scenarios tailored to each stage of the customer journey.
Segmentation criteria | Example of use |
|---|---|
Purchase history | Targeted offer |
Location | Local invitation |
Commitment score | Personalized follow-up |
A/B testing and optimization
You need to test different versions of your emails to identify what works best. A/B testing involves comparing two variations of the same message. You analyze open, click-through, and conversion rates. You aim for continuous improvement by adjusting the content, design, and timing. Magileads allows you to analyze performance in real time and optimize each scenario to maximize your return on investment.
Tip: Implement regular testing and analyze the results to refine your strategy. This will lead to more efficient and profitable automation.
Best practices for your automated emails
Templates and customization
You need to personalize each email to strengthen your relationship with your contacts. Use their first name, and tailor the content to their behavior and profile. You can create templates to save time, but avoid overly generic messages. A personalized email increases open and engagement rates.
Tip: Test different objects and content to identify what appeals most to your audience.
Ready-to-use template: Follow-up J+7 (consultative, not aggressive)
Subject: We're holding your spot – Need help? Hello [First Name], We noticed you haven't completed your application. Perhaps you encountered an obstacle or need some advice? Our team is available to assist you. Feel free to reply to this message or consult our online resources. See you soon, The [Company Name] Team
Frequency and deliverability
You need to find the right sending frequency. Too many emails tire your contacts and increase unsubscribes. Too few sends cause them to lose interest. Analyze open and click-through rates to adjust your frequency. Use a clear sender address and avoid spam words in the subject line. Check deliverability with specialized tools.
Mistakes to avoid | Tips to maximize impact |
|---|---|
Too frequent shipments | Plan according to the route |
Objects that are too long | Keep it simple and direct |
Impersonal messages | Personalize each shipment |
Managing unsubscribes
You need to make it easy to unsubscribe. A clear and visible link in every email complies with regulations and builds trust. Analyze the reasons for unsubscribing to adjust your strategy. Offer an option to change the frequency or type of content received.
Tip: A simple unsubscribe process reduces complaints and protects your sender reputation.
Integrating email automation into your marketing strategy
Choosing tools
You need to choose a tool that suits your needs and the size of your business. Consider ease of use, compatibility with your other software, and the ability to manage segmentation. Some tools offer pre-configured scenarios, allowing you to get started quickly. Make sure the tool offers customization options and responsive technical support. Magileads offers an intuitive interface and advanced features to automate your campaigns.
Measurement and optimization
To improve your results, you need to track several key indicators. Analyze the open rate to see if your messages are capturing attention. Observe the click-through rate to measure recipient interest. Monitor the conversion rate to understand how many people are taking the desired action. Consider the unsubscribe rate to adjust your sending frequency. Control the bounce rate to ensure your messages are deliverable.
The opening rate
Click-through rate
Conversion rate
Unsubscribe rate
Rebound rate
Tip: Set up regular reports to compare your campaigns and identify areas for improvement.
Gradual approach and prioritization
You need to proceed step by step. Start by automating the scenarios with the most impact, such as the welcome email or abandoned cart reminder. Prioritize sequences based on the customer journey and your business objectives. Test each scenario before rolling it out to your entire database. This phased approach allows you to optimize your resources and achieve quick results.
Priority scenario | Main objective |
|---|---|
Welcome email | Initial commitment |
Abandoned cart recovery | Sales recovery |
Automated newsletter | Loyalty |
Why choose Magileads
Magileads supports you in implementing your automation strategy. You benefit from personalized guidance and advice tailored to your industry. The team helps you structure your scenarios, analyze your results, and adjust your campaigns. You can test different approaches and continuously refine your strategy. Magileads allows you to save time, increase your return on investment , and strengthen your customer relationships.
Tip: Leverage Magileads' expertise to transform every interaction into a growth opportunity.
Each type of automated email addresses a specific moment and objective in the customer journey. You can start by testing a simple sequence to measure its impact on your business. Analyze the results, optimize your messages, and personalize each send. Continuous improvement remains the key to success.
Schedule an audit or try Magileads today. Automation is about sending better, not more.
FAQs
What are the most important automated emails to implement?
You should start with welcome emails, order confirmation emails, and abandoned cart reminder emails. These messages cover key moments in the customer journey and quickly generate measurable results.
How can I measure the effectiveness of my email automation campaigns?
Analyze open rates, click-through rates, and conversion rates. Compare these metrics for each campaign. Adjust content and timing to improve performance.
Tip: Set up regular reports to track the progress of your results.
How often should I send automated emails?
Adjust the frequency according to the type of email and the behavior of your contacts. Prioritize quality over quantity. One relevant message is better than several generic ones.
How can I prevent my automated emails from ending up in spam?
Use a clear sender address. Personalize the subject line and content. Avoid suspicious words. Check deliverability with specialized tools.
Don't add too many images.
Always provide an unsubscribe link.
See also
Top 10 Email Marketing Tools for Prospecting in 2024
15 Effective Tools to Generate Qualified Leads in 2024
Tips to improve your Cold-Mailing campaigns
